I help businesses understand how digital is impacting them and how they can leverage it for their own advantage. I work with clients to develop, design and implement digital strategies – most importantly by leveraging the power of social media. I have helped leading brands across FMCG, CPG and Financial Services to setup and operationalize social media command centers for social listening and analytics.
Latest Publications
Impact of 5G on social listening
With 5G, the future of social listening looks exciting. Marketers and brand custodians will...
Building your bespoke social media stack
Brands cannot expect their core teams to wake up one day and start taking data-driven...
Setting Up a Social Media Command Center
A social media command center is a dedicated space for the live monitoring of a brand’s...