Digital Transformation

Carlos Mora de la Cruz

Expert in Innovation Social Media Strategy Development Models

Specialised in the design and implementation of digital transformation strategies. My experience with my own digital marketing agency helping more than 100 clients ease me to get a practical approach. I am totally convinced of the force of innovation and constant change. Within Capgemini I work in projects related to Social Media, Voice of Customer, Campaign Management, Data Management, Customer Experience and Customer 360º.

Carlos Mora de la Cruz

My experience

Team Leader @ Capgemini


Marketing Specialist Consultant @ Marketing and Advertising

11/09/2016 to 06/13/2017

Director @ Marketing and Advertising

11/18/2013 to 11/14/2016

Founder & CEO @ Broadcast Media

07/14/2014 to 10/13/2016

Innovation Consultant @ Management Consulting

03/15/2010 to 02/10/2014

Latest Publications


AR is leading immersive technologies

Carlos Mora de la Cruz

AR projects are perceived with more complexity than VR projects because VR projects grant...

customer feedback

Voice of the Customer (VoC), taking into account feedback as a whole

Carlos Mora de la Cruz

With in-depth understanding of the wants and needs of customers and prospects, it becomes...

Digital Marketing

Social listening—don’t play it by ear

Carlos Mora de la Cruz

The most important feature of SL is its ability to anticipate and prevent digital crises by...


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