Digital Customer Experience

Melquíades Entrena Marín

Expert in Digital Economy, Digital Marketing, Ecommerce, Innovation & Digital Transformation, Omni-channel, Startup

I advise business leaders and lead teams to identify opportunities, designing and executing innovative strategies.

With almost 10 years of E-commerce management experience in some of the Spanish Ecommerce pioneers, I´ve been always trying to obtain the best Customer Experience applying innovation models in their digital areas.

I developed the first eCommerce store in Spain having an application to buy through the Samsung Smart TV. Under my leadership in Floresfrescas.com, I have achieved accomplishments such as multiplying the conversion rate by 5 and multiplying the turnover of the company by 2,5.

Melquíades Entrena Marín

My experience

Ecommerce/DCX Manager @ Capgemini

Apr 2018 - Present

Professor - Ecommerce/Digital @ Business School

Sept 2016 - Present

Head of Ecommerce & Digital @ Fashion Ecommerce

Dec 2016 - Mar 2018

Head of Ecommerce & Digital @ Food Industry / Ecommerce

Jul 2015 - Nov 2016

CEO @ Luxury / Ecommerce

Jan 2011 - Jun 2015