I advise business leaders and lead teams to identify opportunities, designing and executing innovative strategies.

With almost 10 years of E-commerce management experience in some of the Spanish Ecommerce pioneers, I´ve been always trying to obtain the best Customer Experience applying innovation models in their digital areas.

I developed the first eCommerce store in Spain having an application to buy through the Samsung Smart TV. Under my leadership in Floresfrescas.com, I have achieved accomplishments such as multiplying the conversion rate by 5 and multiplying the turnover of the company by 2,5.