Digital Customer Experience

Maren Krümpel

Expert in CRM and Loyalty

With more than 20 years of experience in feasibility, conception, implementation and campaign design for multipartners and single branded loyalty programs, I bring my strong analytical background in KPI design, insights and customer segmentation to the automation of lead management, customer journey and whole CRM programs, concept to implementation including requirements management and analytics. For the largest multipartner programs I was as successful as for single branded CRM measures in industries like retail (LEH, beauty, electronics retailers), FMCG, financial services / insurance, automotive, semiconductor industry and media – the most important thing for me is the customer in the sense of optimal customer centricity.

Maren Krümpel

My experience

Principal @ Capgemini

Jul 2019 - Present

Management Consulting: CRM, Mar-Tech and Strategy @ Management Consultant

2009 - Jul 2019

Consulting Partner @ Management Consulting

Sept 2012 - Jun 2018