Christopher works with retailers to help them better understand and engage with their customers. Brands want to know who their customers are, how these people behave and the habits they form when shopping, and how they can create fresh relationships with new customers and strengthen existing relationships with loyal customers improved, utilising new digital channels and customer-centric product and service propositions to do so. Christopher’s experience in omni-channel retailing, digital marketing, Customer Relationship Management (CRM), loyalty and building a single view of the customer enables him to support retail brands on this transformation journey.
He has worked with UK and global businesses to design and build new loyalty propositions as well as to run marketing campaigns, utilising a Test & Learn methodology to demonstrate value more quickly, whilst informing the broader strategic direction.
Christopher has experience in a variety of retail sectors, including grocery, home furnishings, general merchandise, luxury fashion, and quick-service restaurants.