Beena is a Marketing Leader in the Customer Engagement Practice at Capgemini Invent and focuses on helping our global and local clients address their digital transformation needs and to better understand and engage with their customers.
Beena has been instrumental in shaping the customer and loyalty proposition for large global brands, to create a unique and meaningful customer experience that helped them acquire new customers and strengthen the existing relationships to ensure loyalty as an outcome. She uses her expertise in Customer Relationship Marketing (CRM), digital marketing and marketing automation to design and build operational capability models as well as run marketing campaigns, utilizing Test & Learn the methodology to demonstrate value more quickly, whilst informing the broader strategic direction.
Beena works with CMOs and Head of Departments to successfully market on digital platforms, engage consumers, evaluate marketing budgets, build marketing capability, and design the marketing organization. She applies creative strategic insights to boost performance across the value chain and has worked across sectors from manufacturing to retail.
Beyond her client work, she has featured in several media POV speaking for Capgemini and sharing her views on customer experience transformation and the advent of digital in supporting this space, some of which are as listed: