Digital Customer Experience

Ayan Ghosh Dastidar

Expert in Business Process Management

As a leader in the Digital Process Automation & Customer Experience space I engage with our customers in strategizing their digital transformation initiatives by leveraging my vast experience in this area, particularly focusing in the Financial Services space.

I lead Capgemini’s digital process automation practice for Continental Europe currently.

While our clients are constantly seeking help in designing superior customer experience as well as having a focus on operational excellence through digitization & automation, it is our responsibility, as experts, to bring in our experiences and help establish best practices.

It is worth the trouble always when such strategic engagements deliver more than expected and as an individual you get the opportunity to enrich yourself.

Recent work includes:

  • Leading business architecture definition and roadmap development for a multi-year strategic transfomration program for one large banking entities in Europe.
  • Joint owner of a strategic go-to-market proposition offered together with Pegasystems.
  • Shaping new strategic DX deals through consultative selling.

Have been engaged with global customers consulting in the areas of CRM and BPM in financial services.

Deep interest in sports and reading non-fiction writings.

Ayan Ghosh Dastidar

My experience

Lead - Enterprise Process Transformation, Solutions Consulting @ Capgemini

08/16/2013 to Present

Lead Business Architect @ Capgemini


Senior Consultant @ Information Technology and Services

02/07/2007 to 08/01/2013

Business Analyst/Project Co-ordinator @ Information Technology and Services

06/13/2006 to 02/20/2007

Business Analyst @ Information Technology and Services

08/09/2005 to 06/27/2006

Latest Publications

Can digital footprint eliminate credit worthiness doubts?

Ayan Ghosh Dastidar

Most developed nations use a credit scoring system of some sort, and others are following...

Digital Transformation

Transformation initiatives – sustaining early success is a challenge Part 2

Ayan Ghosh Dastidar

In my last blog I introduced how transformation initiatives start with great excitement and...

Digital Transformation

Transformation initiatives – sustaining early success is a challenge Part 1

Ayan Ghosh Dastidar

Over the last 15–20 years we have been part of or read about hundreds of transformation...