Consumer Products & Retail

Tanya Anand

Expert in Business Transformation, Consumer Products & Retail, Digital Operating Model

Specializing in corporate and marketing strategy, performance & planning and business change.

Domain expertise in digital business, consumer goods, and retail.

Proven success in managing a range of senior stakeholders, advising on commercial growth, operating models and business transformation.

Tanya Anand

My experience

Consulting-CPG, Retail and Media @ Capgemini Consulting

Oct 2017 - Present

Business Strategist @ Marketing and Advertising

May 2017 - Oct 2017

Latest Publications

Consumer Products

CPG & Retail: How COVID-19 has accelerated the shift to emotional loyalty

Tanya Anand

While it may seem counterintuitive, the shift to digital during COVID-19 has actually raised...

Capgemini Invent

Advancing consumer segmentation during COVID-19 and beyond

Tanya Anand

In order to deliver meaningful personalized brand engagement, brands need to better...

Customer Experience

Do you have the right model in place for Segregation of Duties?

Tanya Anand

Cyber Security Risk is a major focus for every major organization today. Much is being made...