Consumer Products & Retail

Rob Hand

Expert in Advanced Analytics, Change Management, Consumer Products & Retail, Design Thinking, Direct Store Distribution, High Technology Channel Management, Retail Execution, Trade Promotion Management

I provide our clients and our internal teams with advice and counsel that results in innovative and productive trade promotion management and execution solutions.

With the overall objective of continually improving the customer and consumer experience, I maintain close ties with industry and market to ensure we leverage the most current and future technology and data to help our clients achieve the highest level of service and the maximum return on their investment of trade promotion funds.

I led a team of trade promotion consultants in the unique and innovative design of a trade promotion program for a major high technology and consumer electronics company that propelled sales to the top of the market and created a global consumer brand image that has enabled them to be the continual number one provider of products in their sector.

Read some of my blogs below:

Rob Hand

My experience

Senior Manager - Trade Promotion Management and Execution @ Capgemini

Jan 2018 - Present

CEO @ Hand Promotion Management, Austin, TX

Sept 2017 - Jan 2018

Director - Product Management, CX Industry Solutions @ Information Technology and Services

Jun 2015 - Apr 2017

VP - Business Development & Innovation @ Information Technology and Services

Dec 2012 - Apr 2015

VP - Strategy, Mfg. & Consumer Industries @ Information Technology and Services

Jun 2010 - Dec 2012

Latest Publications


Today’s financial challenges with trade promotion

Rob Hand

The crux of the issue of trade promotion is money – always has been, always will be. But how...

Artificial Intelligence

Sparking the data science of optimization

Rob Hand

Trade promotion optimization is maturing and becoming a necessity for promotion planning. As...

consumer goods

The high cost of failure to align trade and consumer marketing

Rob Hand

In consumer packaged goods (CPG), politics and skepticism frequently derail efforts to unify,...


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