I am a CRM Subject Matter Expert with over 20 years in the Consumer Goods and FMCG industry. I have significant experience in Consumer Goods sales and marketing processes and the application of CRM solutions to automate sales and marketing process including sales force automation.

I advise clients on designing and implementing cost effective CRM global sales and marketing solutions ,using leading edge CRM solutions such as Salesforce.com and the wider CRM eco system solutions.