Consumer Products & Retail

Ghislain Melaine

Expert in Consumer Product Retail Distribution

Enabling consumer product companies to develop globally and locally relevant “where to play” and “how to win” consumer engagement strategies and capabilities.

Ghislain Melaine

My experience

Principal Consultant - Consumer & Shopper Engagement Lead - Consumer Products @ Capgemini Invent

Jul 2014 - Present

Global E-commerce manager @ Tobacco and Nicotine

Sep 2000 - Sep 2013

Latest Publications

Brand Loyalty

Consumer products: Building and maintaining brand loyalty in times of disruption

Ghislain Melaine

Building and maintaining loyalty, even in these uncertain times, requires companies to...