Consumer Products & Retail

Ghislain Melaine

Expert in Consumer Product Retail Distribution

Enabling consumer product companies to develop globally and locally relevant “where to play” and “how to win” consumer engagement strategies and capabilities.

Ghislain Melaine

My experience

Principal Consultant - Consumer & Shopper Engagement Lead - Consumer Products @ Capgemini Invent

Jul 2014 - Present

Global E-commerce manager @ Tobacco and Nicotine

Sep 2000 - Sep 2013

Latest Publications

Capgemini Invent

Is your customer service set up for more disruption?

Ghislain Melaine

The last 12 months have accelerated profound shifts in the way organizations serve their...

AI and analytics

Does your UX float like a butterfly, and bring user glee?

AI-driven customer behavior analytics provide the capabilities to sieve through the data to...

Advanced Analytics

Building brand trust in a post-pandemic world

To attract and retain customers you need to know them.