Erin McElwee

Expert in Digital Customer Experience

I love working hand in hand with brands to develop personalized programs that drive excellence.

As a Senior Digital Consultant at Capgemini’s DCX NA Practice, I have worked in digital data consulting for the past eight years. My focus has always been on data, testing, and personalization by building cross-channel strategies and managing data roadmaps.

I excel at using optimization tools to tailor the onsite experience for each user,

defining customer profiles and marketing strategies through research, building marketing plans, leading strategic efforts, and implementing and reporting on e-commerce and lead-generation strategies.

My recent work includes:

  • Creating AB testing and personalization plans for international retailers and airlines, with a focus on online channels
  • Working with an international airline to establish its internal personalization and optimization program
  • Serving as the analytics lead for client accounts to drive analysis and analytics implementation
  • Performing detailed site analysis, breaking down user flows, exposing friction points, and uncovering opportunities to improve experiences.

Before joining Capgemini, I worked as an optimization and personalization consultant. In that role I helped brands grow their optimization practices, using qualitative and quantitative data to identify potential areas of opportunity and pitfalls in the user journey.

Outside of work, I continuously strive to expand and refine my professional knowledge. I recently presented a webinar on “The Path To Individualization: Improving the ROI From Your Personalization Investment” for Retail TouchPoints.

Erin McElwee

My experience

Senior Digital Consultant – Analytics & Customer Insights @ Capgemini

Jul 2018 - Present

Marketing Optimization Specialist @ ConvertKit

Aug 2017 - Jul 2018

Conversion Consultant II @ Blue Acorn

Feb 2016 - Aug 2017

Conversion Consultant @ Blue Acorn

Feb 2015 - Feb 2016

Digital Marketing Analyst @ Red 7 Agency

Jan 2015 - Feb 2015

Digital Marketing Agency @ SixAxis, LLC

Dec 2014 - Jan 2015

Web Analyst @ Fuel - "Travel Marketing...Simplified."

May 2012 - Nov 2014