Consumer Products & Retail

Christopher Baird

Expert in Customer Engagement & Loyalty, Digital Marketing, Marketing Technologies, Retail CRM

Christopher works with retailers to help them better understand and engage with their customers. Organisations need to define new business models which set them up for future success and which embody their brand purpose. Retailers need to find new ways to engage with and build loyalty with their customers, finding new and innovative ways for customers to shop with them. Christopher’s experience in omni-channel retailing, digital marketing, Customer Relationship Management (CRM), loyalty strategy design and building a single view of the customer enables him to support retail brands on this transformation journey.

He works with global businesses to design and build new customer strategies, loyalty propositions, marketing campaigns and customer experience designs. Christopher has experience in a variety of retail sectors, including grocery, home furnishings, general merchandise, luxury and high-street fashion, and quick-service restaurants.

Christopher Baird

My experience

Senior Manager - Inventive Shopping @ Capgemini Invent

Jan 2020 - Present

Managing Consultant - Retail Customer Engagement @ Capgemini Invent

Oct 2018 - Dec 2019

Managing Consultant @ Capgemini Consulting

Jan 2018 - Sep 2018

Senior Consultant @ Capgemini Consulting

Jul 2015 - Dec 2017

Consultant @ Capgemini Consulting

Oct 2013 - Jun 2015

Associate Consultant @ Capgemini Consulting

Sep 2011 - Sep 2013

Latest Publications

Consumer Products

Changing retail tastes and the subscription economy

Christopher Baird

The retail landscape is changing, and has been changing for some time. However, one change in...

Customer Experience

The curse of miscommunication in customer service

Christopher Baird

Last week, a relative of mine celebrated their fourth wedding anniversary and I had arranged...