Christopher works with retailers to help them better understand and engage with their customers. Organisations need to define new business models which set them up for future success and which embody their brand purpose. Retailers need to find new ways to engage with and build loyalty with their customers, finding new and innovative ways for customers to shop with them. Christopher’s experience in omni-channel retailing, digital marketing, Customer Relationship Management (CRM), loyalty strategy design and building a single view of the customer enables him to support retail brands on this transformation journey.
He works with global businesses to design and build new customer strategies, loyalty propositions, marketing campaigns and customer experience designs. Christopher has experience in a variety of retail sectors, including grocery, home furnishings, general merchandise, luxury and high-street fashion, and quick-service restaurants.
