Dr. Thomas Dmoch

Expert in Automotive marketing and sales, Digital Operations

Head of Digital Marketing (Germany, Austria & Switzerland) at Capgemini Invent

Dr Thomas Dmoch leads our Digital Marketing practice for Germany, Austria and Switzerland (DACH). With a strong background in automotive, but also for FMCG, he helps clients reorganize their marketing teams to fully exploit automation.

A fast-paced communication culture and heightened customer expectations are putting pressure on today’s marketing functions. Customers expect to enter into a dialogue with brands, and this requires agile marketing teams and customer data transparency before applying marketing automation tools.

Thomas helps organizations respond to this need with new marketing team structures, fast work processes, employee enablement, and new agency models ensuring external service providers give the optimum support.

He says he is most proud of transforming the entire marketing department of a premium automotive OEM into an agile team. This has enabled the department to significantly improve its responsiveness to customer requests.

Sector and Subject Expertise

  • Automotive, Consumer Goods
  • Digital marketing
  • Digital Sales


Speaker Engagements

And another thing …

Before entering the world of consulting, Thomas was Marketing Director at Renault Trucks, Head of Marketing of Skoda and Brand Manager at Jaguar.

Dr. Thomas Dmoch

My experience

Head of Digital Marketing Management @ Capgemini Invent


Senior Managing Consultant @ Management Consulting

06/07/2011 to 03/09/2016

Senior Consultant (Interim) @ Marketing and Advertising

10/19/2010 to 05/10/2011

Marketing Director @ Renewables and Environment

04/06/2010 to 09/07/2010

Marketing Director @ Automotive

01/04/2005 to 03/16/2010

Head of Marketing Communications @ Automotive

12/10/2002 to 06/15/2004

Manager Brand and Communication @ Automotive

03/05/2002 to 11/13/2002

Assistant to the Senior Vice President NAR @ Automotive

01/23/2001 to 02/06/2002

Latest Publications

Customer Experience

Marketing becomes connected in 2021

Dr. Thomas Dmoch

Although in 2021 most of the CMO’s budget will continue to go into MarTech, 50% of CMOs...

Content Marketing

How to organize your team for effective content marketing

Dr. Thomas Dmoch

Content marketing is more effective than advertising campaigns, as it doesn’t just convey...

Augmented Intelligence

Marketing Disruption1/7: The Digital Transformation of Marketing

Dr. Thomas Dmoch

Interaction and data transparency raise speed of innovation and customer orientation of...