Dr. Philipp M. Haaf

Expert in Automotive

Senior Manager Automotive and Head of eMobility Solutions at Capgemini Invent

As the Head of eMobility at Capgemini Invent, Philipp Haaf is an acknowledged thought leader in electric mobility. He draws on 11 years’ experience in this rapidly changing area to help automotive OEMs and suppliers seize what he describes as the infinite opportunities of digital transformation.

Philipp’s belief in a future of sustainable and human-friendly electric mobility stems from his being both a father and a believer in technological progress. To make this vision happen, he specializes in helping automotive companies improve their performance in downstream activities – sales, aftersales, and marketing.

Philipp has formed, and now leads, a highly motivated, high-performance team focused on turning critical situations into success stories for companies in the automotive sector. This includes: the successful customer-centric marketing of electric mobility, based on innovative sales channels; setting up charging infrastructure (public and private) for cars, trucks and public transport; and designing efficient processes to transform existing organizations on their push to electric mobility.

Sector and Subject Expertise

Automotive: Electric Mobility; Automotive Sales & Aftersales


Speaker Engagements

And another thing …

Family man Philipp is a keen cyclist and, unsurprisingly, lists cars as a passion. He is a member of the non-profit organization Round Table.

Dr. Philipp M. Haaf

My experience

Senior Manager Automotive and Head of eMobility Solutions @ Capgemini Invent

Oct 2017 – Present

Manager @ Business Consulting Automotive

Mar 2010 – Sep 2017

Aftersales Business Performance @ Automotive OEM

Jun 2008 – Dec 2008

Key Account Management Automotive @ Automotive Supplier

Sep 2005 – Feb 2006

Latest Publications


Digital sales models: a way forward to effectively increase BEV sales

Dr. Philipp M. Haaf

As every crisis harbors an opportunity, European automotive OEMs should take action and push...


Car Wars: The Consumer Electronics industry strikes back

Dr. Philipp M. Haaf

At CES 2020, the big innovations in the automotive industry came not from the tech giants,...