What’s Now: Utrecht

In line with the Dutch COVID-19 health guidelines, this What’s Now event is moved to online only. After registration you will receive an calendar invite with the online event link.

Redefining the future of sports

At this unique time with sports activities around the world coming to an abrupt halt, we are even more eagerly looking forward to the sports events starting up again, signaling the health of all around the world.  We would like to invite you to our What’s NOW Utrecht (online) event, where we will talk about data in sports and fan involvement: Redefining the future of sports. The second 2020 edition of What’s NOW Utrecht will be on Friday April 24th, from 16.00 – 17.00 hours.

What’s Now is an event series that consistently features a remarkable person helping reinvent an important field that’s exploding in innovation across the Netherlands. The upcoming event will focus on sports and tech in sports.

People have always had a passion for sports and now, emerging digital technologies are offering exciting new ways to enjoy them, transforming the fan experience, driving fans to the stadiums, and converting more and more online viewers. And technology is not only used in the interaction with fans – technology also helps athletes perform better, win more medals even. What can your organization learn from this industry and get a head start on this significant opportunity for growth and increasing brand value?

This What’s NOWBas Schnater from Fan Engagement will share his insights and passion about sports, technology and fan engagement with you.


Bas works as independent consultant in sports within the expertise of marketing intelligence & fan engagement. Combined with a data analytics role at a publishing company, he often makes crossovers between the two industry to help companies learn from each other’s practices. Hear from Bas how he uses data and insights while developing true fan engagements.

Ensure your spot by registering today!


16.00 Welcome and introduction by Gwendolyn Graman, Business Lead Applied Innovation Exchange at Capgemini.
16.15 Bas Schnater – True fan engagements
17. 30 Q&A and closing

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Event details

April 24, 2020 4:00 pm
April 24, 2020 5:00 pm

Utrecht- Rebooting the retail store through in-store automation