Forrester's Forum For Customer Experience Professionals EMEA

  • November 17, 2014 to November 18, 2014
  • Westminster Bridge Park Plaza, 200 Westminster Bridge RoadLondon SE1 7UT
  • Conferencing Suite | event map
Why Good Is Not Good Enough

From now on, it's not enough to think you know your customers — you have to really know what they care about most.

Capgemini is proud to be Gold Sponsor of the Forrester Forum for Customer Experience Professionals. As well as a speaking session by Maggie Buggie on How to build Digital Advantage, digital customer experience experts will be sharing insights on their ClientAssist solution, a clienteling application that enables retailers get two steps ahead in how they interact with their customers.

We will also be giving away copies of Leading Digital; co-authored by George Westerman and Andrew McAfee of MIT, and Didier Bonnet of Capgemini Consulting, the book analyzes how certain companies are using digital transformation to gain strategic, competitive advantage.


How to build Digital Advantage and get two steps ahead 

Speaker: Maggie Buggie
Date: Tuesday, 18 November
Time: 11:35am – 12:05pm
Abstract:  Delivering the customer promise is challenging: customers demand personalized and relevant information, seamlessly delivered via multiple channels - faster. And the combination of the power of customers, digital technologies, and employee engagement is not only fundamental to the way we do marketing, but also to changing the way we do business and get those crucial two steps ahead of the competition.  Maggie will share the digital frameworks developed from Capgemini Consulting research, in partnership with the MIT Center for Digital Business, and the latest book, Leading Digital, which makes it clear that transforming the customer experience is at the heart of digital transformation. She will draw on Capgemini client case studies from consumer products, retail and utilities sector, in which organizations have accelerated their customer experience initiatives to drive quantifiable ROI, and used digital to reshape their business strategies, performance and profitability, from the 'outside-in'. 

ClientAssist: A perfect fit

Meets our experts