Adobe Summit is the premier event for digital marketing executives and professionals to learn how marketing is evolving in a digital world. Attendees leave Summit with new strategies for creating, managing, measuring, and optimizing every customer experience using the Adobe Marketing Cloud, Creative Cloud and Document Cloud.
Capgemini is the bronze sponsor of the event. With a renewed focus, Capgemini is currently building an Adobe practice in North America to take advantage of the increased footprint in our client base by shifting from the back office to the front office.
Adobe, Capgemini, Twyst and Iterate Studios are partnering on a project to leverage our IP around the Connected Bag and integrating that into the Adobe suite of products.
The Capgemini Connected Retail Platform is disruptive retail solution that allows for a more frictionless checkout process for consumers, while empowering retailers with in store data previously unavailable to them. The Connected Bag uses RFID and BLE technology to track the items that shoppers put in and remove in their cart as they move the aisles of the stores and transfer that information back to the related mobile device.
The solution is an internally developed stack with Iterate Studios, Capgemini Digital Innovation lab & Twyst, a startup from Denver who developed the hardware platform.