Hosted by ADMA, CMO and CIO magazines, this event will bring together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led organisation; and why CMOs and CIOs must become custodians of change if they wish to succeed in a digital-first world.
CMOs and CIOs are being asked to step up and take a leading role in how their organisations embrace digital disruption. But what ingredients are needed to truly embrace digital for customer advantage? How can you make data your most strategic asset? And what cultural and leadership barriers must be overcome if marketing and IT are to find the right digital recipe for their organisation?
Panel Discussion: Digital AgilityLooking at how CMOs and CIOs can drive operational excellence in a digital-first business environment through a culture that embraces change, agility and a ‘fail-first’ approach. This panel will touch on relationships and staff management/sharing, agile approaches and new-look roadmaps; customer journey mapping and omni-channel capabilities.
When: February 24, 2015
Time: 9:25 - 10:00am