Maslow’s hierarchy of CX: Digitally enabling a sentient healthcare consumer experience
Healthcare, even in regular times is perpetually dynamic and transformational. The pandemic has brought the healthcare industry center-stage. The new standards of normal puts healthcare in the driving seat; both in-terms of dealing with the crisis, as well as becoming an essential layer in every single interaction that people have.
In this webinar, our experts focus on a contactless future.
77% of consumers expect to increase their use of touchless technologies to avoid interactions that require physical contact, an even larger portion of users when it comes to healthcare.
With the Pandemic disrupting business models and consumer engagement, the time is now to Capture, Rethink and Redesign CX by creating a seamless digital experience. Emerging technologies plays a vital role in today’s world in upscaling the healthcare ecosystems. Institutional and conventional healthcare practices will see a more tech-centered framework to create a contactless and touchless era.
Capgemini’s Applied Innovation Exchange (AIE) brings together experts engaged with major healthcare players in creating this contact-less future, along with an enterprising start-up, CEMPIA, a Digital Patient Experience Platform.
The 45-minute session highlighted crucial elements:
- An introduction to Capgemini’s Applied Innovation Exchange and the Discover-Devise -Deploy-Sustain (DDDS) approach along with the Twinning Model of innovation.
- Moving towards a high touch digitally sentient consumer journey in healthcare – around the core theme of Capture, Rethink and Redesign.
- The cross-pollinationof the healthcare consumer journey to other experiential focused industries.
- Repositioning the CX strategy in the post-COVID world.
We hope you will find it insightful and the vital statistics discussed in the session will help you map your CX journey ahead with new emerging ideas and thoughts for business.
If you are interested in readying your business for the challenges ahead, get in touch with us directly.
Team AIE India
Chief Technology & Innovation Officer, Capgemini India
Vice President, Market Solutions and Strategies, Healthcare, Capgemini Financial Services
Founder & CEO, Cempia Patient Experience Management Platform