{"id":576800,"date":"2025-11-13T10:31:57","date_gmt":"2025-11-13T09:31:57","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=576800"},"modified":"2025-12-02T12:24:22","modified_gmt":"2025-12-02T11:24:22","slug":"tendencias-retail-2026","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/tendencias-retail-2026\/","title":{"rendered":"Tendencias retail 2026"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Tendencias retail 2026 <\/h1><\/div><h2 class=\"reasearchInsightTitle\">Cinco fuerzas que est\u00e1n transformando el panorama del consumo<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/2026-Retail-Trends.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar PoV<\/span><span class=\"type\">528 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1170685\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1170685\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-que-esta-cambiando-en-el-sector-retail-en-resumen-todo-entonces-en-que-deberian-centrarse-las-empresas-del-sector-consumo-nuestros-expertos-lo-analizan\">\u00bfQu\u00e9 est\u00e1 cambiando en el sector retail? En resumen, todo. Entonces, \u00bfen qu\u00e9 deber\u00edan centrarse las empresas del sector consumo? Nuestros expertos lo analizan.<\/h2>\n\n\n\n<p>En este punto de vista, nuestros l\u00edderes del sector identifican las cinco tendencias m\u00e1s importantes para los minoristas y c\u00f3mo las organizaciones pueden responder para impulsar el crecimiento, adaptarse a las nuevas din\u00e1micas y liderar con prop\u00f3sito.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cuales-son-las-tendencias-que-marcaran-el-sector-retail-en-2026\">\u00bfCu\u00e1les son las tendencias que marcar\u00e1n el sector retail en 2026?<\/h4>\n\n\n\n<p>Descubre las principales tecnolog\u00edas, la din\u00e1mica del mercado y las expectativas de los clientes que, seg\u00fan nuestros expertos, est\u00e1n transformando la sector retail.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Momentos m\u00e1s all\u00e1 del producto<\/strong>: Impulsando el crecimiento en la econom\u00eda de la experiencia<\/li>\n\n\n\n<li><strong>El a\u00f1o de las marcas blancas<\/strong>: Diferenciarse por valor<\/li>\n\n\n\n<li><strong>Retail sin b\u00fasquedas<\/strong>: Anticipando las intenciones del cliente apareciendo en resultados mediante GEO (SEO en aplicaciones de IA Generativa)<\/li>\n\n\n\n<li><strong>Inteligencia artificial invisible<\/strong>: Creando experiencias de cliente fluidas en segundo plano<\/li>\n\n\n\n<li><strong>La confianza como motor de rentabilidad<\/strong>: Aumentando los m\u00e1rgenes mediante la coherencia, la atenci\u00f3n al cliente y la contextualizaci\u00f3n<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/2026-Retail-Trends.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar ahora<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-counter-para section counter-para-section\"><div class=\"container\"><div class=\"row\"><div class=\"article-text\"><div class=\"article-text\"><div class=\"content-title\"><h3>\u00bfSab\u00edas que?<\/h3><\/div><\/div><div class=\"statistics-list\"><div class=\"row\"><div class=\"statistic col-12 col-md-4 col-lg-3 offset-lg-1\"><div class=\"statistic-top\">71%<\/div><span class=\"statistic-bottom\">los consumidores desean interacciones de compra integradas con IA de generaci\u00f3n<\/span><\/div><div class=\"statistic col-12 col-md-4 col-lg-3 offset-lg-1\"><div class=\"statistic-top\">78%<\/div><span class=\"statistic-bottom\">los compradores est\u00e1n optando por marcas blancas o marcas de bajo coste en lugar de marcas conocidas.<\/span><\/div><div class=\"statistic col-12 col-md-4 col-lg-3 offset-lg-1\"><div class=\"statistic-top\">45%<\/div><span class=\"statistic-bottom\">los compradores est\u00e1n dispuestos a pedir productos a trav\u00e9s de herramientas de IA.<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Nuestro an\u00e1lisis de tendencias presenta los resultados iniciales de la \u00faltima edici\u00f3n de nuestro estudio anual de consumidores, \u00abLo que importa al consumidor actual\u00bb, cuya publicaci\u00f3n est\u00e1 prevista para enero de 2026.<\/p>\n\n\n\n<p>Ante las nuevas tecnolog\u00edas, las cambiantes expectativas de los consumidores y la din\u00e1mica cambiante del mercado, mantenerse a la vanguardia requiere m\u00e1s que conocimiento: requiere acci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Conoce a nuestros expertos<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/MG_0559_edit.jpg\" alt=\"Juan Manuel S\u00e1nchez\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a 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Distribuci\u00f3n<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"subnav-button--form\" href=\"javascript:void(0)\" aria-label=\"contact us\" data-bs-toggle=\"modal\" data-bs-target=\"#WPB4108560a_01a1_42ff_b88b_f7c863f3e1b2\" data-bs-expert-title=\"Juan Manuel S\u00e1nchez\">\n\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ico-form\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/juanmanuelsg\/\"><i aria-hidden=\"true\" 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