{"id":575030,"date":"2025-09-05T11:33:44","date_gmt":"2025-09-05T09:33:44","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=575030"},"modified":"2025-10-30T13:30:32","modified_gmt":"2025-10-30T12:30:32","slug":"ia-generativa-en-las-organizaciones-2025","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/ia-generativa-en-las-organizaciones-2025\/","title":{"rendered":"IA Generativa en las organizaciones 2025"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Generative-AI-in-organizations-2025-web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Aprovechar el valor de la IA: Desbloquear una ventaja escalable<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Final-Web-version-Report-Gen-AI-in-Organizations.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar informe<\/span><span class=\"type\">15 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-a-medida-que-las-organizaciones-pasan-de-pilotos-aislados-a-implementaciones-de-ia-generativa-y-agentica-en-toda-la-empresa-acceden-a-beneficios-transformadores-en-innovacion-y-productividad\">A medida que las organizaciones pasan de pilotos aislados a implementaciones de IA generativa y ag\u00e9ntica en toda la empresa, acceden a beneficios transformadores en innovaci\u00f3n y productividad.<\/h2>\n\n\n\n<p>Pero su adopci\u00f3n generalizada trae consigo nuevos desaf\u00edos relacionados con la contenci\u00f3n de costos, la adaptaci\u00f3n de la fuerza laboral, la gobernanza y la sostenibilidad.<\/p>\n\n\n\n<p><em>Aprovechar el valor de la IA: Desbloquear una ventaja escalable<\/em>, la tercera edici\u00f3n de la serie anual de investigaciones del Instituto de Investigaci\u00f3n Capgemini sobre tecnolog\u00edas de IA, descubre estrategias para que las organizaciones puedan escalar la implementaci\u00f3n de la IA de forma responsable, \u00e9tica y eficaz. El informe se basa en los resultados de una encuesta global a 1.100 l\u00edderes de organizaciones con ingresos anuales superiores a los mil millones de d\u00f3lares en 15 pa\u00edses. Entre las conclusiones clave se incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>La adopci\u00f3n de la IA generativa es ya una pr\u00e1ctica generalizada<\/strong>, con un aumento del 6% en 2023 al 30% en 2025. Actualmente, el 93% de las organizaciones est\u00e1n explorando o habilitando las capacidades de la Gen AI; sin embargo, si bien los beneficios aumentan, persisten las preocupaciones sobre los costes.<\/li>\n\n\n\n<li><strong>Los agentes de IA est\u00e1n ganando terreno<\/strong>: el 14% de las organizaciones los implementan a escala parcial o completa, y el 23% est\u00e1 ejecutando pilotos. De las organizaciones que ya est\u00e1n escalando agentes de IA, casi el 45% est\u00e1 probando o escalando sistemas multiagente.<\/li>\n\n\n\n<li><strong>La IA est\u00e1 evolucionando de herramienta a compa\u00f1ero de equipo<\/strong>. Casi seis de cada 10 organizaciones planean integrar la IA como complemento o colaboradores aut\u00f3nomos durante el pr\u00f3ximo a\u00f1o; sin embargo, la mayor\u00eda no est\u00e1 preparada para este cambio.<\/li>\n\n\n\n<li><strong>La confianza y el gobierno est\u00e1n rezagados<\/strong>: el 71% de las organizaciones afirma no poder confiar plenamente en los agentes de IA aut\u00f3nomos para uso empresarial. Si bien el 46% cuenta con pol\u00edticas de gobernanza, su cumplimiento sigue siendo bajo.<\/li>\n\n\n\n<li><strong>El impacto ambiental de la IA est\u00e1 en el punto de mira<\/strong>. Solo una de cada cinco organizaciones mide su huella ambiental de IA generativa , aunque las medidas de sostenibilidad (como el uso de modelos m\u00e1s peque\u00f1os y espec\u00edficos para tareas) est\u00e1n ganando terreno. <\/li>\n<\/ul>\n\n\n\n<p>El nuevo informe ofrece informaci\u00f3n pr\u00e1ctica para l\u00edderes empresariales y tecnol\u00f3gicos de todos los sectores y funciones. Para generar valor empresarial y escalar la IA de forma responsable y eficaz, las organizaciones deben:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dise\u00f1ar la escalabilidad<\/strong> redise\u00f1ando los procesos para la integraci\u00f3n de IA y adoptando la &#8220;plataforma&#8221; para su implementaci\u00f3n en toda la empresa.<\/li>\n\n\n\n<li><strong>Reforzar la confianza<\/strong> mediante la gobernanza, definiendo alcances claros para la ejecuci\u00f3n de IA, estableciendo una gobernanza interfuncional con supervisi\u00f3n \u00e9tica y fortaleciendo la gesti\u00f3n y trazabilidad de datos.<\/li>\n\n\n\n<li><strong>Dise\u00f1ar modelos de colaboraci\u00f3n<\/strong> entre humanos e IA priorizando la capacitaci\u00f3n y la transformaci\u00f3n cultural, y adaptando los flujos de trabajo y las m\u00e9tricas de rendimiento para equipos h\u00edbridos.<\/li>\n<\/ul>\n\n\n\n<p>Para descubrir c\u00f3mo las organizaciones pueden ir m\u00e1s all\u00e1 de la experimentaci\u00f3n hacia una implementaci\u00f3n de IA a gran escala, \u00e9tica y de alto valor, descarga el documento<em> C\u00f3mo aprovechar el valor de la IA<\/em> <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/09\/Final-Web-version-Report-Gen-AI-in-Organizations.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a>.<a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Otros informes<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/agentes-de-ia\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/07\/CRI-AI-agents_web-banner.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/07\/CRI-AI-agents_web-banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/agentes-de-ia\/\" aria-label=\"Agentes de IA\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Agentes de IA<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/ia-generativa-y-agentica-en-operaciones-comerciales\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-and-Gen-AI-in-business-operations-web-banner.jpg\" alt=\"AI and Gen AI in business operations - banner\" style=\"object-position: 50% 50%; 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eficaz.<\/p>\n","protected":false},"author":33,"featured_media":575031,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"79497ca6-6c45-452a-ba8b-ea266bbf5d20\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/research-and-insight\/generative-ai-in-organizations-2025\/\",\"postId\":1103252,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":50,"primary_term":"Data and 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