{"id":572441,"date":"2025-05-07T09:56:04","date_gmt":"2025-05-07T07:56:04","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=572441"},"modified":"2026-01-14T10:50:30","modified_gmt":"2026-01-14T09:50:30","slug":"sostenibilidad-y-creacion-de-valor","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/","title":{"rendered":"Sostenibilidad y creaci\u00f3n de valor"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Sustainability<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Impulsar el valor empresarial a trav\u00e9s de la sostenibilidad<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Final-Web-Version-Research-Brief-Sustainable-Business-Value.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar informe<\/span><span class=\"type\">7 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-la-sostenibilidad-es-un-imperativo-estrategico-que-puede-generar-valor-comercial-para-organizaciones-de-todas-las-industrias\">La sostenibilidad es un imperativo estrat\u00e9gico que puede generar valor comercial para organizaciones de todas las industrias.<\/h3>\n\n\n\n<p>El nuevo informe del <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/instituto-investigacion\/\">Instituto de Investigaci\u00f3n de Capgemini<\/a>, <em>Impulsar el valor empresarial a trav\u00e9s de la sostenibilidad<\/em>, ofrece una hoja de ruta para que las empresas maximicen el valor de sus inversiones en sostenibilidad mediante:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reducci\u00f3n de costes: Las empresas est\u00e1n logrando ahorros de hasta un 21% en reducci\u00f3n de residuos, consumo de energ\u00eda y agua, gesti\u00f3n eficiente de la cadena de suministro y m\u00e1s.<\/li>\n\n\n\n<li>Impulso de ventas: Las iniciativas de sostenibilidad atraen nuevos clientes y ayudan a las organizaciones a incursionar en nuevos mercados. Nuestra investigaci\u00f3n muestra que el 82% de las empresas invierten en sostenibilidad porque impulsa directamente las ventas.<\/li>\n\n\n\n<li>Reducci\u00f3n de riesgos: El incumplimiento de los requisitos de sostenibilidad tiene importantes impactos directos e indirectos. El 44% de las empresas han sufrido da\u00f1os a su reputaci\u00f3n debido a la inacci\u00f3n en materia de sostenibilidad.<\/li>\n\n\n\n<li>Creaci\u00f3n de valor para los grupos de inter\u00e9s: Las iniciativas de sostenibilidad impulsan directamente el inter\u00e9s de los accionistas y el valor de la marca, una tendencia reportada por el 81% de las empresas. La reputaci\u00f3n de la marca, la fidelizaci\u00f3n de los clientes y el compromiso de los empleados tambi\u00e9n est\u00e1n experimentando un impulso.<\/li>\n\n\n\n<li>Fortalecimiento de la ventaja competitiva: El 69% de las empresas afirma que las iniciativas de sostenibilidad han acelerado su ritmo de innovaci\u00f3n. Al mismo tiempo, las organizaciones est\u00e1n perdiendo cuota de mercado frente a competidores con productos m\u00e1s sostenibles.<\/li>\n<\/ul>\n\n\n\n<p>Nuestra investigaci\u00f3n indica que las iniciativas de sostenibilidad siguen siendo una prioridad para el 72% de las organizaciones, con un enfoque significativo en el reciclaje de productos, la mejora de la eficiencia energ\u00e9tica y la garant\u00eda de fuentes de energ\u00eda estables. Las organizaciones tambi\u00e9n mantienen compromisos concretos de cero emisiones netas, y la mayor\u00eda informa que no hay cambios en los plazos (41% de las organizaciones encuestadas) o que los han pospuesto a corto plazo de uno a dos a\u00f1os (29%).<\/p>\n\n\n\n<p>Al mismo tiempo, la sostenibilidad sigue atrayendo inversiones: la mayor\u00eda de las organizaciones planean aumentar sus inversiones en 2025, especialmente en tecnolog\u00eda clim\u00e1tica y dise\u00f1o de productos. De media, una de cada dos empresas en todos los sectores planea invertir en tecnolog\u00eda clim\u00e1tica.<\/p>\n\n\n\n<p>Impulsar el valor empresarial a trav\u00e9s de la sostenibilidad es una lectura obligada para l\u00edderes empresariales y responsables de sostenibilidad que se dedican a impulsar sus organizaciones mediante pr\u00e1cticas sostenibles. El informe de investigaci\u00f3n ofrece un an\u00e1lisis exhaustivo de los m\u00faltiples beneficios de la sostenibilidad e identifica herramientas espec\u00edficas para maximizar el valor de las inversiones en sostenibilidad de las organizaciones.<\/p>\n\n\n\n<p>Para conocer m\u00e1s sobre el papel fundamental que puede desempe\u00f1ar la sostenibilidad en la estrategia de negocio, <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/04\/Final-Web-Version-Research-Brief-Sustainable-Business-Value.pdf\">descargar el informe<\/a>.<a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Informes relacionados<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/tendencias-sostenibilidad-2024\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/DotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/DotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/DotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/DotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/DotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/DotCom_Banner_2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/DotCom_Banner_2880X1800.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/DotCom_Banner_2880X1800.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/DotCom_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/tendencias-sostenibilidad-2024\/\" aria-label=\"Tendencias en sostenibilidad 2024\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Tendencias en sostenibilidad 2024<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/conversaciones-futuro-8\/\" aria-label=\"Conversaciones para el futuro #8\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Conversations for tomorrow<\/div>\n                                <h3 class=\"card-title\">Conversaciones para el futuro #8<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-white.svg\" alt=\"capgemini\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-white.svg\" alt=\"capgemini\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/gen-ai-sostenible\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/Sustainable-Gen-AI-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/Sustainable-Gen-AI-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/Sustainable-Gen-AI-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/Sustainable-Gen-AI-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/Sustainable-Gen-AI-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/Sustainable-Gen-AI-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/Sustainable-Gen-AI-1.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/Sustainable-Gen-AI-1.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/01\/Sustainable-Gen-AI-1.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/the-new-digital-economy-research\/\" aria-label=\"La nueva econom\u00eda digital\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">La nueva econom\u00eda digital<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/gen-ai-sostenible\/\" aria-label=\"Gen AI sostenible\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Gen AI sostenible<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-secondary-3\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Stay informed<\/h3><p class=\"description\" data-maxlength=\"210\">Subscribe to have the latest reports from the Capgemini Research Institute delivered direct to your inbox.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTA8a45928e_bb7f_4615_b632_ab7f778bf353\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> Subscribe <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTA8a45928e_bb7f_4615_b632_ab7f778bf353\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/logo.svg\" alt=\"logo\"\/><\/div><h4 class=\"form-title\">Stay informed<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_344265_1076433839\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"344265\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"2338aa4a0b\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Gracias! Hemos recibido su formulario.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>Lo sentimos, el env\u00edo del formulario fall\u00f3. Int\u00e9ntalo de nuevo.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG344265 = {\"344265\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more updated-new-sample-amal learnMoreBlock\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">M\u00e1s sobre sostenibilidad<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/liderando-la-sostenibilidad\/\" target=\"\" aria-label=\"Liderando la sostenibilidad\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/GettyImages-1446158491.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/GettyImages-1446158491.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/01\/GettyImages-1446158491.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Liderando la sostenibilidad<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/servicios\/sostenibilidad\" target=\"\" aria-label=\"Sostenibilidad\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Capgemini_Services_Sustainability.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Capgemini_Services_Sustainability.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Capgemini_Services_Sustainability.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Sostenibilidad<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>La sostenibilidad es un imperativo estrat\u00e9gico que puede generar valor comercial para organizaciones de todas las industrias.<\/p>\n","protected":false},"author":33,"featured_media":572442,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"c7571dd9-b115-4334-9e19-3e245a0b69c5\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/research-and-insight\/sustainability-and-value-creation\/\",\"postId\":1106962,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":93,"primary_term":"Sustainability","featured_focal_points":"{\"x\":0.86,\"y\":0.5}"},"tags":[],"research-and-insight-type":[334,825],"theme":[93],"brand":[336],"service":[135],"industry":[],"partners":[],"content-group":[],"class_list":["post-572441","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-capgemini-research-institute","research-and-insight-type-research-brief","theme-sustainability","brand-capgemini-research-institute","service-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sostenibilidad y creaci\u00f3n de valor - Capgemini Spain<\/title>\n<meta name=\"description\" content=\"La sostenibilidad es un imperativo estrat\u00e9gico que puede generar valor comercial para organizaciones de todas las industrias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sostenibilidad y creaci\u00f3n de valor\" \/>\n<meta property=\"og:description\" content=\"La sostenibilidad es un imperativo estrat\u00e9gico que puede generar valor comercial para organizaciones de todas las industrias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Spain\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T09:50:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/\",\"url\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/\",\"name\":\"Sostenibilidad y creaci\u00f3n de valor - Capgemini Spain\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg\",\"datePublished\":\"2025-05-07T07:56:04+00:00\",\"dateModified\":\"2026-01-14T09:50:30+00:00\",\"description\":\"La sostenibilidad es un imperativo estrat\u00e9gico que puede generar valor comercial para organizaciones de todas las industrias.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/es-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/es-es\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sostenibilidad y creaci\u00f3n de valor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/es-es\/\",\"name\":\"Capgemini Espa\u00f1a\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/es-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-ES\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sostenibilidad y creaci\u00f3n de valor - Capgemini Spain","description":"La sostenibilidad es un imperativo estrat\u00e9gico que puede generar valor comercial para organizaciones de todas las industrias.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/","og_locale":"es_ES","og_type":"article","og_title":"Sostenibilidad y creaci\u00f3n de valor","og_description":"La sostenibilidad es un imperativo estrat\u00e9gico que puede generar valor comercial para organizaciones de todas las industrias.","og_url":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/","og_site_name":"Capgemini Spain","article_modified_time":"2026-01-14T09:50:30+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/","url":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/","name":"Sostenibilidad y creaci\u00f3n de valor - Capgemini Spain","isPartOf":{"@id":"https:\/\/www.capgemini.com\/es-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg","datePublished":"2025-05-07T07:56:04+00:00","dateModified":"2026-01-14T09:50:30+00:00","description":"La sostenibilidad es un imperativo estrat\u00e9gico que puede generar valor comercial para organizaciones de todas las industrias.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#primaryimage","url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg","contentUrl":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/es-es\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/es-es\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"Sostenibilidad y creaci\u00f3n de valor"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/es-es\/#website","url":"https:\/\/www.capgemini.com\/es-es\/","name":"Capgemini Espa\u00f1a","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/es-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-ES"}]}},"theme_term_info":[{"id":93,"name":"Sustainability"}],"industry_term_info":[],"services_term_info":[{"id":135,"name":"Sustainability"}],"partners_term_info":[],"brand_term_info":[{"id":336,"name":"Capgemini Research Institute","slug":"capgemini-research-institute"}],"brand_term":[{"id":336,"slug":"capgemini-research-institute"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Sostenibilidad y creaci\u00f3n de valor","url":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Spain","logo":""},"keywords":[],"dateCreated":"2025-05-07T07:56:04Z","datePublished":"2025-05-07T07:56:04Z","dateModified":"2026-01-14T09:50:30Z"},"rendered":"<meta name=\"parsely-title\" content=\"Sostenibilidad y creaci\u00f3n de valor\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/sostenibilidad-y-creacion-de-valor\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2025-05-07T07:56:04Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Spain","distributor_original_site_url":"https:\/\/www.capgemini.com\/es-es","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/04\/Sustainability-and-value-creation-web-banner-1.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight\/572441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":6,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight\/572441\/revisions"}],"predecessor-version":[{"id":578315,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight\/572441\/revisions\/578315"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/media\/572442"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/media?parent=572441"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/tags?post=572441"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight-type?post=572441"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/theme?post=572441"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/brand?post=572441"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/service?post=572441"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/industry?post=572441"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/partners?post=572441"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/content-group?post=572441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}