{"id":566972,"date":"2025-03-03T10:05:35","date_gmt":"2025-03-03T09:05:35","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=566972"},"modified":"2025-04-03T12:10:53","modified_gmt":"2025-04-03T10:10:53","slug":"la-perspectiva-b2b","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/la-perspectiva-b2b\/","title":{"rendered":"La perspectiva B2B"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/B2B-in-Telco-web-banner.webp?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/B2B-in-Telco-web-banner.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/B2B-in-Telco-web-banner.webp?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/B2B-in-Telco-web-banner.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/B2B-in-Telco-web-banner.webp?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/B2B-in-Telco-web-banner.webp?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/B2B-in-Telco-web-banner.webp?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/B2B-in-Telco-web-banner.webp?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/B2B-in-Telco-web-banner.webp\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 43%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">La perspectiva B2B<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Las seis principales expectativas de los clientes empresariales de telecomunicaciones<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/Telco-Research_FINAL.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descarga el informe<\/span><span class=\"type\">9 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/Final-Infographic-Telco.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descarga la infograf\u00eda<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1089942\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1089942\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-\"><\/h3>\n\n\n\n<p>El sector de las telecomunicaciones tiene la oportunidad de evolucionar desde su papel tradicional de proveedor de servicios de confianza y convertirse en un socio estrat\u00e9gico de sus clientes corporativos. Pero para que la transici\u00f3n sea un \u00e9xito, las telecos deben comprender y alinearse con los valores y necesidades cambiantes de sus clientes de empresa.<\/p>\n\n\n\n<p>&#8216;<strong>The B2B pulse: Top six expectations of telecom&#8217;s business customers<\/strong>&#8216;, el \u00faltimo informe del Instituto de Investigaci\u00f3n Capgemini, ofrece una visi\u00f3n actualizada de estas necesidades en proceso de evoluci\u00f3n, y se basa en los resultados de una encuesta mundial realizada a 1.000 ejecutivos de organizaciones que operan en 11 sectores y 13 pa\u00edses de Europa, Norteam\u00e9rica y Asia-Pac\u00edfico. El informe tambi\u00e9n incluye opiniones extra\u00eddas de conversaciones en profundidad con directivos del sector de las telecomunicaciones y del consumo.<\/p>\n\n\n\n<p>El informe proporciona informaci\u00f3n sobre los aspectos clave y las oportunidades que pueden impulsar la transformaci\u00f3n en el sector de las telecomunicaciones, entre los que se incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soluciones a medida, simplificadas y escalables: los clientes de las empresas de telecomunicaciones buscan algo m\u00e1s que conectividad. Quieren que las telecos les proporcionen soluciones personalizadas e integradas basadas en las necesidades \u00fanicas de la organizaci\u00f3n.<\/li>\n\n\n\n<li>Alianzas estrat\u00e9gicas: a medida que el papel de la operadora de telecomunicaciones evoluciona de proveedor de servicios de comunicaciones a socio estrat\u00e9gico, el 62% de las organizaciones espera que su proveedor de telecomunicaciones sea una fuente de experiencia en el sector, que integre TI y soporte de sistemas.<\/li>\n\n\n\n<li>Priorizar la innovaci\u00f3n: las telecos tienen la oportunidad de convertirse en una fuente de innovaci\u00f3n clave, ya que los clientes corporativos se transforman digitalmente y buscan invertir en soluciones de conectividad avanzadas como 5G mejorado, internet de las cosas, adem\u00e1s de servicios gestionados.<\/li>\n\n\n\n<li>Seguridad de los datos y protecci\u00f3n contra el fraude: entre las diversas facetas de los servicios de telecomunicaciones, la ciberseguridad es una prioridad para m\u00e1s del 70 por ciento de las organizaciones, que esperan que su proveedor de telecomunicaciones garantice una protecci\u00f3n s\u00f3lida para sus redes.<\/li>\n<\/ul>\n\n\n\n<p>Al obtener una mayor comprensi\u00f3n de lo que m\u00e1s valoran los clientes corporativos, los directivos de telecomunicaciones pueden desarrollar un enfoque proactivo para alinear mejor sus productos y servicios, y consolidar su papel como socios estrat\u00e9gicos imprescindibles en la transformaci\u00f3n digital de sus clientes comerciales.<\/p>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n sobre la hoja de ruta para asegurar una ventaja competitiva en el din\u00e1mico entorno de las telecomunicaciones, <a href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/Telco-Research_FINAL.pdf\">descarga &#8216;The B2B pulse&#8217;<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-related-capabilities undefined card-related-capability\"><div class=\"cardelatedBgShape\"><\/div><div class=\"container\"><div class=\"contentTitle\"><h2 data-maxlength=\"34\" class=\"capabilities-heading\">Para saber m\u00e1s<\/h2><\/div><div class=\"row\">\n<div class=\"wp-block-cg-blocks-card-related-capabilities col-md-4 gridbox card-block\"><div class=\"box box--1 capblock\"><div class=\"box-img-wrapper\"><div class=\"img-ratio\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Capgemini_Industries_Telecoms.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Capgemini_Industries_Telecoms.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/Capgemini_Industries_Telecoms.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><div class=\"box-inner\"><a class=\"box-title\" aria-label=\"Telecomunicaciones\" href=\"https:\/\/www.capgemini.com\/es-es\/sectores\/telecomunicaciones\/\" target=\"\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><h3 class=\"card-subtitle\">Telecomunicaciones<\/h3><\/a><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-related-capabilities col-md-4 gridbox card-block\"><div class=\"box box--1 capblock\"><div class=\"box-img-wrapper\"><div class=\"img-ratio\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Autonomous-Networks_Dotcom.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Autonomous-Networks_Dotcom.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Autonomous-Networks_Dotcom.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><div class=\"box-inner\"><a class=\"box-title\" aria-label=\"Redes aut\u00f3nomas\" 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