{"id":563974,"date":"2025-02-05T10:03:19","date_gmt":"2025-02-05T09:03:19","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=563974"},"modified":"2026-04-09T13:06:19","modified_gmt":"2026-04-09T11:06:19","slug":"hbr-guide-to-generative-ai-for-managers","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/hbr-guide-to-generative-ai-for-managers\/","title":{"rendered":"Gu\u00eda HBR de IA generativa para directivos"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/HBR-Gen-AI-User-Guide-Landing-Page-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/HBR-Gen-AI-User-Guide-Landing-Page-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/HBR-Gen-AI-User-Guide-Landing-Page-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/HBR-Gen-AI-User-Guide-Landing-Page-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/HBR-Gen-AI-User-Guide-Landing-Page-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/HBR-Gen-AI-User-Guide-Landing-Page-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/HBR-Gen-AI-User-Guide-Landing-Page-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/HBR-Gen-AI-User-Guide-Landing-Page-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/HBR-Gen-AI-User-Guide-Landing-Page-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 38%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Gu\u00eda HBR de IA generativa para directivos<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?p=1051070\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?p=1051070\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-analiza-tus-opciones-experimenta-innova-transforma-tu-forma-de-trabajar\">Analiza tus opciones, experimenta, innova, transforma tu forma de trabajar.<\/h2>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>La IA Generativa (Gen AI) est\u00e1 transformando la forma de trabajar de las organizaciones, pero a menudo se pasa por alto su profundo impacto en la gesti\u00f3n. Es algo m\u00e1s que una herramienta de productividad cotidiana para redactar correos electr\u00f3nicos, resumir documentos extensos y registrar actas de reuniones. De hecho, la IA Generativa puede convertirse en un co-pensador para los directivos de organizaciones de todos los tama\u00f1os, ayud\u00e1ndoles en la resoluci\u00f3n de problemas y la toma de decisiones. Puede convertirse en un sparring, aportando nuevas perspectivas y desafiando suposiciones, incluso mejorando el pensamiento estrat\u00e9gico y el desarrollo del liderazgo.<\/p>\n\n\n\n<p>Muy pronto, los directivos que desarrollen sus capacidades de Gen AI ir\u00e1n por delante de los que no lo hagan. Es importante adoptar ahora las herramientas y habilidades para aprovechar todo el potencial de la Gen AI para mejorar y transformar su funci\u00f3n.<\/p>\n\n\n\n<p>Tanto si quieres ponerte al d\u00eda, ampliar sus conocimientos o experimentar con la IA Generativa por primera vez, la Gu\u00eda HBR de la IA Generativa para directivos est\u00e1 repleta de ideas para proporcionar la informaci\u00f3n y las habilidades que necesitas. Con consejos pr\u00e1cticos en cada cap\u00edtulo, la gu\u00eda ofrece respuestas inteligentes para sacar partido de la IA Generativa en el d\u00eda  d\u00eda.<\/p>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Esta es tu oportunidad de estar entre los primeros en aprovechar realmente todo el potencial de la IA Generativa, de marcar el ritmo. Y es una oportunidad para convertirte un modelo a seguir en el uso de la IA Generativa, inspirando a tu equipo, colegas y compa\u00f1eros a seguir sus pasos.<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lo-que-aprenderas-con-este-libro\" style=\"font-size:27px\">Lo que aprender\u00e1s con este libro<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo colaborar con las m\u00e1quinas.<\/li>\n\n\n\n<li>Cultivar la mentalidad adecuada para prosperar en el lugar de trabajo habilitado para la IA Gen.<\/li>\n\n\n\n<li>Preveer c\u00f3mo la IA generativa mejorar\u00e1 su trabajo como gestor.\n<ul class=\"wp-block-list\">\n<li>Comprende y practica c\u00f3mo Gen AI puede ayudarle en sus tareas individuales, desde la productividad personal hasta el crecimiento profesional.<\/li>\n\n\n\n<li>Aproveche Gen AI para ayudarle a liderar y apoyar mejor a su equipo.<\/li>\n\n\n\n<li>Entable di\u00e1logos significativos con Gen AI para mejorar sus decisiones empresariales.<\/li>\n\n\n\n<li>Utilice Gen AI para apoyar el cambio organizativo.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ya-en-las-librerias\" style=\"font-size:30px\">Ya en las librer\u00edas<\/h3>\n\n\n\n<p style=\"font-size:20px\"><strong>Gu\u00eda HBR de IA generativa para directivos<\/strong>, escrito por expertos de Capgemini, ya est\u00e1 disponible.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-45b20515 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">P\u00eddelo en Amazon<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/store.hbr.org\/product\/hbr-guide-to-generative-ai-for-managers\/10775\">P\u00eddelo en la tienda HBR<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/HBR-Guide-to-Generative-AI-for-Managers.png?w=819\" alt=\"HBR Guide to Generative AI for Managers\" class=\"wp-image-1000001094609\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/HBR-Guide-to-Generative-AI-for-Managers.png 1474w, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/HBR-Guide-to-Generative-AI-for-Managers.png?resize=240,300 240w, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/HBR-Guide-to-Generative-AI-for-Managers.png?resize=768,960 768w, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/HBR-Guide-to-Generative-AI-for-Managers.png?resize=819,1024 819w, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/HBR-Guide-to-Generative-AI-for-Managers.png?resize=1229,1536 1229w\" sizes=\"(max-width: 1474px) 100vw, 1474px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-escribimos-este-libro\">Por qu\u00e9 escribimos este libro<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"HBR Guide to Generative AI for Managers\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/xWIIuoIS9fw?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Informes relacionados<\/h2><\/div><div class=\"bleedImageWrapper row story-left-align\"><div class=\"col-md-8 storyBox\">\n\t\t\t\t<div class=\"imageWrapper imgWrapperFourStories escaper escaper-left\">\n\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/ia-en-el-puesto-de-trabajo\/\" aria-label=\"La IA Generativa en acci\u00f3n: dando forma al futuro de las organizaciones.\" http:\/\/target=_blank tabindex=\"-1\">\n\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Generative-AI-in-leadership-web-banner-2880X1800.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Generative-AI-in-leadership-web-banner-2880X1800.jpg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Generative-AI-in-leadership-web-banner-2880X1800.jpg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" class=\"box-img\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/05\/Generative-AI-in-leadership-web-banner-2880X1800.jpg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\">\n\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div><div class=\"col-md-4 storyBox\">\n\t\t\t\t\t<div class=\"storyInfo FirstStoryTextInFourStories\">\n\t\t\t\t\t\t<span class=\"storyTag\">CRI report<\/span>\n\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/ia-en-el-puesto-de-trabajo\/\" aria-label=\"La IA Generativa en acci\u00f3n: dando forma al futuro de las organizaciones.\" http:\/\/target=_blank><h3 class=\"story-subtitle\">La IA Generativa en acci\u00f3n: dando forma al futuro de las organizaciones.<\/h3><\/a>\n\t\t\t\t\t\t<p>&#8220;Gen AI at work: Shaping the future of organizations\u201d, un nuevo informe del Capgemini Research Institute, destaca c\u00f3mo se espera que la inteligencia artificial generativa (Gen AI) transforme el trabajo al redefinir los roles y las responsabilidades.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><div class=\"row\"><div class=\"col-md-4 col-right\">\n\t\t\t\t\t\t<div class=\"storyBox\">\n\t\t\t\t\t\t\t<div class=\"imageWrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/hbr.org\/2025\/02\/how-ai-can-help-managers-think-through-problems\" aria-label=\"C\u00f3mo la IA puede ayudar a los gerentes a pensar en los problemas\" target=&quot;_blank&quot; tabindex=\"-1\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/03\/Adobe-summit-2026-DotCom_Banner_2880X1800.jpg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/03\/Adobe-summit-2026-DotCom_Banner_2880X1800.jpg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/03\/Adobe-summit-2026-DotCom_Banner_2880X1800.jpg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/03\/Adobe-summit-2026-DotCom_Banner_2880X1800.jpg\" alt=\"Adobe summit 2026 web banner\" style=\"object-position: 0% 0%; object-fit: cover;\" \/>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">HBR article<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/hbr.org\/2025\/02\/how-ai-can-help-managers-think-through-problems\" target=&quot;_blank&quot; aria-label=\"C\u00f3mo la IA puede ayudar a los gerentes a pensar en los problemas\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">C\u00f3mo la IA puede ayudar a los gerentes a pensar en los problemas<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-4 col-right\">\n\t\t\t\t\t\t<div class=\"storyBox\">\n\t\t\t\t\t\t\t<div class=\"imageWrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/hbr.org\/2024\/09\/how-the-next-generation-of-managers-is-using-gen-ai\" aria-label=\"How the next generation of managers is using Gen AI\" target=&quot;_blank&quot; tabindex=\"-1\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/How-the-Next-Generation-of-Managers-Is-Using-Gen-AI.jpg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/How-the-Next-Generation-of-Managers-Is-Using-Gen-AI.jpg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/How-the-Next-Generation-of-Managers-Is-Using-Gen-AI.jpg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/09\/How-the-Next-Generation-of-Managers-Is-Using-Gen-AI.jpg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" \/>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">HBR report<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/hbr.org\/2024\/09\/how-the-next-generation-of-managers-is-using-gen-ai\" target=&quot;_blank&quot; aria-label=\"How the next generation of managers is using Gen AI\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">How the next generation of managers is using Gen AI<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-4 col-right\">\n\t\t\t\t\t\t<div class=\"storyBox\">\n\t\t\t\t\t\t\t<div class=\"imageWrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/conversations-for-tomorrow-9\/\" aria-label=\"Conversations for Tomorrow #9\" target=&quot;_blank&quot; tabindex=\"-1\">\n\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2880-x-1800_DotcomBanner.jpg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2880-x-1800_DotcomBanner.jpg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2880-x-1800_DotcomBanner.jpg?w=300&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/2880-x-1800_DotcomBanner.jpg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" \/>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">CRI report<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/conversations-for-tomorrow-9\/\" target=&quot;_blank&quot; aria-label=\"Conversations for Tomorrow #9\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Conversations for Tomorrow #9<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/section>\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Conoce a nuestra experta<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/04\/Elisa.jpg\" alt=\"Elisa Farri\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/elisa-farri-3817041b0\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Elisa Farri<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Vice President | Head of The Management Lab by Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/elisa-farri-3817041b0\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Incluida en la lista Thinkers50, Elisa es una experta en management en el \u00e1mbito acad\u00e9mico y el empresarial. A trav\u00e9s de investigaci\u00f3n , liderazgo intelectual y colaboraciones acad\u00e9micas, Elisa traslada a la pr\u00e1ctica los marcos de gesti\u00f3n m\u00e1s recientes. Colaboradora habitual de Harvard Business Review, cuenta con una amplia experiencia en formaci\u00f3n ejecutiva en empresas a nivel global.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Stay informed<\/h3><p class=\"description\" data-maxlength=\"210\">Subscribe to get notified about the latest articles and reports from our experts at Capgemini Invent<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTAa56c41e9_195f_4355_a90d_a0fcfe1597a4\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> Subscribe <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTAa56c41e9_195f_4355_a90d_a0fcfe1597a4\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\"\/><\/div> \t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_1005193_1418741967\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"1005193\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"eaea953cb7\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Gracias! 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