{"id":559222,"date":"2024-07-18T10:43:53","date_gmt":"2024-07-18T08:43:53","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=559222"},"modified":"2025-03-12T07:57:00","modified_gmt":"2025-03-12T06:57:00","slug":"la-experiencia-de-venta-inmersiva","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/how-immersive-commerce-is-making-the-shopping-experience-extraordinary\/","title":{"rendered":"La experiencia de venta inmersiva est\u00e1 convirtiendo el proceso de compra en algo extraordinario"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/How-immersive-commerce-is-making-the-shopping-experience-extraordinary_Banner_2880-x-1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/How-immersive-commerce-is-making-the-shopping-experience-extraordinary_Banner_2880-x-1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/How-immersive-commerce-is-making-the-shopping-experience-extraordinary_Banner_2880-x-1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/How-immersive-commerce-is-making-the-shopping-experience-extraordinary_Banner_2880-x-1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/How-immersive-commerce-is-making-the-shopping-experience-extraordinary_Banner_2880-x-1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/How-immersive-commerce-is-making-the-shopping-experience-extraordinary_Banner_2880-x-1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/How-immersive-commerce-is-making-the-shopping-experience-extraordinary_Banner_2880-x-1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/How-immersive-commerce-is-making-the-shopping-experience-extraordinary_Banner_2880-x-1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/How-immersive-commerce-is-making-the-shopping-experience-extraordinary_Banner_2880-x-1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:47% 35%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">La experiencia de venta inmersiva est\u00e1 convirtiendo el proceso de compra en algo extraordinario<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Immersive_Commerce_-POV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download our PoV<\/span><span class=\"type\">7 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=989597\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=989597&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=989597&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-las-tecnologias-inmersivas-tienen-el-potencial-de-transformar-radicalmente-la-forma-en-que-los-clientes-interactuan-con-las-marcas-y-los-productos-llevando-la-experiencia-del-usuario-a-nuevas-cotas-el-compromiso-digital-habitual-ya-no-es-suficiente\">Las tecnolog\u00edas inmersivas tienen el potencial de transformar radicalmente la forma en que los clientes interact\u00faan con las marcas y los productos, llevando la experiencia del usuario a nuevas cotas. El compromiso digital habitual ya no es suficiente.<\/h3>\n\n\n\n<p>El comercio minorista ha evolucionado dr\u00e1sticamente, acelerado por la pandemia mundial. Las ventas en l\u00ednea se dispararon hasta representar el 14% de todas las ventas minoristas en 2019. Se espera que esta cifra alcance casi el 25 % en 2027, como indica el informe de Statista sobre las ventas minoristas totales en todo el mundo de 2015 a 2027, lo que suscita preguntas sobre la adopci\u00f3n por parte de los minoristas de herramientas innovadoras para enriquecer las experiencias de los clientes. Las tiendas tradicionales se han transformado, y tambi\u00e9n los sitios web, pero no siempre cumplen las expectativas. Ahora, entre en la nueva era: el comercio inmersivo.<\/p>\n\n\n\n<p>Este punto de vista explora el comercio inmersivo y las experiencias de cliente omnicanal que utilizan m\u00faltiples puntos de contacto. Se centra en c\u00f3mo el comercio inmersivo eleva las capacidades tanto de los clientes como de los vendedores en tienda, facilitando as\u00ed conexiones fluidas en contextos virtuales\/f\u00edsicos. Este punto de vista tambi\u00e9n examina c\u00f3mo se est\u00e1 redefiniendo el papel de la interfaz, transformando las interacciones entre los clientes, el servicio de atenci\u00f3n al cliente y los asesores en tienda.<\/p>\n\n\n\n<p><strong>Aspectos m\u00e1s destacados:<\/strong><\/p>\n\n\n\n<p><strong>Una nueva experiencia omnicanal humana\/virtual<\/strong>: Vaya m\u00e1s all\u00e1 del comercio electr\u00f3nico tradicional con realidad aumentada y virtual, conectando a la perfecci\u00f3n los reinos f\u00edsico y digital.<\/p>\n\n\n\n<p><strong>Espacios inteligentes virtuales<\/strong>: Comprenda c\u00f3mo el comercio inmersivo transforma las tiendas f\u00edsicas y los sitios web en espacios inteligentes virtuales, ofreciendo una nueva dimensi\u00f3n a la experiencia minorista.<\/p>\n\n\n\n<p><strong>Potenciaci\u00f3n en tiempo real:<\/strong> Descubra c\u00f3mo se potencia la participaci\u00f3n de los clientes en tiempo real, con visualizaci\u00f3n de productos, manipulaci\u00f3n, personalizaci\u00f3n, salas de exposici\u00f3n virtuales y mucho m\u00e1s.<\/p>\n\n\n\n<p><strong>Romper con lo ordinario:<\/strong> Crear experiencias de cliente extraordinarias, aumentar las tasas de conversi\u00f3n, impulsar las compras por impulso y fomentar relaciones m\u00e1s profundas entre el cliente y la marca.<\/p>\n\n\n\n<p>Capgemini puede ayudarle a impulsar el crecimiento de su negocio adoptando tecnolog\u00edas inmersivas a escala. Creamos estrategias, dise\u00f1amos, construimos y ejecutamos experiencias inmersivas que son contextualmente relevantes, multisensoriales y emocionalmente atractivas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Immersive_Commerce_-POV.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar ahora<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video is-style-cg-sapphire2\"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Experiencia de venta inmersiva<\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/ITxCC7Gv9P0\" frameborder=\"0\" rel=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Conoce a tu experto<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/02\/MG_0973.jpg\" alt=\"David Luengo\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/david-luengo-ruiz\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">David Luengo<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Chief Sales Portfolio Officer<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/david-luengo-ruiz\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/Javier-Bordetas-Sanchez-1.jpg\" alt=\"Javier Bordetas S\u00e1nchez\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"http:\/\/www.linkedin.com\/in\/javierbordetas\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Javier Bordetas S\u00e1nchez<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of frog Spain at Capgemini Invent | Vice President<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"http:\/\/www.linkedin.com\/in\/javierbordetas\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul 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