{"id":555922,"date":"2024-03-19T12:29:33","date_gmt":"2024-03-19T11:29:33","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=555922"},"modified":"2025-03-12T08:08:20","modified_gmt":"2025-03-12T07:08:20","slug":"impulsar-y-proteger-la-marca-con-ia-generativa","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/","title":{"rendered":"Impulsar y proteger tu marca con IA generativa"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Impulsar y proteger tu marca con IA generativa <\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_Updated.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span><\/span><span class=\"type\">975 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=996376\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=996376&amp;text=Powering%20and%20protecting%20brands%20with%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=996376&amp;text=Powering%20and%20protecting%20brands%20with%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Una estrategia de IA Generativa bien articulada permite a las empresas identificar, crear e implementar casos de uso y, al mismo tiempo, proteger a las marcas de riesgos innecesarios. <\/p>\n\n\n\n<p>Las empresas del sector retail y productos de consumo comprenden el v\u00ednculo entre las experiencias de los clientes y las ventajas competitivas, por lo que no sorprende que la mayor\u00eda est\u00e9 entusiasmada con las perspectivas de utilizar la IA generativa para crear formas innovadoras de interactuar con los consumidores. Pero si bien los beneficios potenciales son enormes, las empresas del sector deben garantizar la gobernanza adecuada y la existencia de barreras de seguridad para proteger un activo cr\u00edtico: la propia marca.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_Updated.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Una estrategia de IA Generativa bien articulada permite a las empresas identificar, crear e implementar casos de uso y, al mismo tiempo, proteger a las marcas de riesgos innecesarios. <\/p>\n","protected":false},"author":33,"featured_media":555923,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"6111574e-e2cb-4e4e-9b6d-49808c71f441\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":50,"primary_term":"Data and AI","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[50],"brand":[30],"service":[170],"industry":[36,152],"partners":[],"content-group":[],"class_list":["post-555922","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-data-and-ai","brand-capgemini","service-data-ai","industry-consumer-products","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impulsar y proteger tu marca con IA generativa - Capgemini Spain<\/title>\n<meta name=\"description\" content=\"Una estrategia de IA Generativa bien articulada permite a las empresas identificar, crear e implementar casos de uso y, al mismo tiempo, proteger a las marcas de riesgos innecesarios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impulsar y proteger tu marca con IA generativa\" \/>\n<meta property=\"og:description\" content=\"Una estrategia de IA Generativa bien articulada permite a las empresas identificar, crear e implementar casos de uso y, al mismo tiempo, proteger a las marcas de riesgos innecesarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Spain\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T07:08:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/\",\"url\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/\",\"name\":\"Impulsar y proteger tu marca con IA generativa - Capgemini Spain\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg\",\"datePublished\":\"2024-03-19T11:29:33+00:00\",\"dateModified\":\"2025-03-12T07:08:20+00:00\",\"description\":\"Una estrategia de IA Generativa bien articulada permite a las empresas identificar, crear e implementar casos de uso y, al mismo tiempo, proteger a las marcas de riesgos innecesarios.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/es-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impulsar y proteger tu marca con IA generativa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/es-es\/\",\"name\":\"Capgemini Espa\u00f1a\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/es-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-ES\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Impulsar y proteger tu marca con IA generativa - Capgemini Spain","description":"Una estrategia de IA Generativa bien articulada permite a las empresas identificar, crear e implementar casos de uso y, al mismo tiempo, proteger a las marcas de riesgos innecesarios.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/","og_locale":"es_ES","og_type":"article","og_title":"Impulsar y proteger tu marca con IA generativa","og_description":"Una estrategia de IA Generativa bien articulada permite a las empresas identificar, crear e implementar casos de uso y, al mismo tiempo, proteger a las marcas de riesgos innecesarios.","og_url":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/","og_site_name":"Capgemini Spain","article_modified_time":"2025-03-12T07:08:20+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/","url":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/","name":"Impulsar y proteger tu marca con IA generativa - Capgemini Spain","isPartOf":{"@id":"https:\/\/www.capgemini.com\/es-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","datePublished":"2024-03-19T11:29:33+00:00","dateModified":"2025-03-12T07:08:20+00:00","description":"Una estrategia de IA Generativa bien articulada permite a las empresas identificar, crear e implementar casos de uso y, al mismo tiempo, proteger a las marcas de riesgos innecesarios.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#primaryimage","url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","contentUrl":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/es-es\/"},{"@type":"ListItem","position":2,"name":"Impulsar y proteger tu marca con IA generativa"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/es-es\/#website","url":"https:\/\/www.capgemini.com\/es-es\/","name":"Capgemini Espa\u00f1a","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/es-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-ES"}]}},"theme_term_info":[{"id":50,"name":"Data and AI"}],"industry_term_info":[{"id":36,"name":"Consumer products"},{"id":152,"name":"Retail"}],"services_term_info":[{"id":170,"name":"Data &amp; AI"}],"partners_term_info":[],"brand_term_info":[{"id":30,"name":"Capgemini","slug":"capgemini"}],"brand_term":[{"id":30,"slug":"capgemini"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Impulsar y proteger tu marca con IA generativa","url":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Spain","logo":""},"keywords":[],"dateCreated":"2024-03-19T11:29:33Z","datePublished":"2024-03-19T11:29:33Z","dateModified":"2025-03-12T07:08:20Z"},"rendered":"<meta name=\"parsely-title\" content=\"Impulsar y proteger tu marca con IA generativa\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/impulsar-y-proteger-la-marca-con-ia-generativa\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2024-03-19T11:29:33Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Spain","distributor_original_site_url":"https:\/\/www.capgemini.com\/es-es","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/03\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight\/555922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":4,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight\/555922\/revisions"}],"predecessor-version":[{"id":567923,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight\/555922\/revisions\/567923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/media\/555923"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/media?parent=555922"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/tags?post=555922"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight-type?post=555922"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/theme?post=555922"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/brand?post=555922"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/service?post=555922"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/industry?post=555922"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/partners?post=555922"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/content-group?post=555922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}