{"id":552166,"date":"2023-11-27T12:49:37","date_gmt":"2023-11-27T11:49:37","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=552166"},"modified":"2025-03-12T08:18:40","modified_gmt":"2025-03-12T07:18:40","slug":"retail-holiday-trends","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/","title":{"rendered":"Tendencias de compras navide\u00f1as"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Retail-holiday-trends.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Tendencias de compras navide\u00f1as<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/CPR_2023-Holiday-Trends_infographic._20231121_V04_60c034.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download infographic<\/span><span class=\"type\">793 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=973399\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=973399&amp;text=Retail%20holiday%20trends\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=973399&amp;text=Retail%20holiday%20trends\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-la-temporada-navidena-de-2023-esta-en-marcha\">La temporada navide\u00f1a de 2023 est\u00e1 en marcha<\/h2>\n\n\n\n<p>Las empresas del sector de productos de consumo ya est\u00e1n preparadas para la temporada de compras navide\u00f1as, llena de fluctuaciones de la demanda. Nuestra infograf\u00eda sobre tendencias navide\u00f1as en el sector retail explora las \u00faltimas predicciones de la industria, los problemas que est\u00e1n influyendo en el comportamiento de los consumidores y los pasos que las empresas pueden tomar para garantizar una temporada de compras brillante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-un-resumen-de-las-tendencias-sobre-compras-navidenas-de-capgemini\">Un resumen de las tendencias sobre compras navide\u00f1as de Capgemini<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2 de cada 3 consumidores (68%) planean gastar lo mismo o m\u00e1s que el a\u00f1o pasado en compras navide\u00f1as<\/li>\n\n\n\n<li>3 de cada 4 consumidores planean visitar las tiendas durante esta temporada navide\u00f1a<\/li>\n\n\n\n<li>El 60% de las ventas online est\u00e1n influenciadas por los trabajadores de primera l\u00ednea en la tienda.<\/li>\n\n\n\n<li>El 47% de los minoristas espera experimentar desabastecimientos o escasez de productos.<\/li>\n\n\n\n<li>S\u00f3lo el 41% de los consumidores est\u00e1 dispuesto a pagar m\u00e1s por productos sostenibles<\/li>\n<\/ul>\n\n\n\n<p>Descarga nuestra infograf\u00eda para revisar m\u00e1s datos de tendencias, as\u00ed como recomendaciones de nuestros expertos en sector retail sobre c\u00f3mo afrontar las fluctuaciones de la demanda y otros desaf\u00edos en esta temporada navide\u00f1a y en el futuro.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Otras publicaciones<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/supply-chain-in-cpr-research\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/dotcom-banner-2880x1800-100.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/dotcom-banner-2880x1800-100.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/supply-chain-in-cpr-research\/\" aria-label=\"Informe sobre la cadena de suministro en el sector de productos de consumo y retail\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Informe sobre la cadena de suministro en el sector de productos de consumo y retail<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/what-matters-to-todays-consumer-2023\/\" aria-label=\"Lo que importa al consumidor de hoy. Edici\u00f3n 2023\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Lo que importa al consumidor de hoy. Edici\u00f3n 2023<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">M\u00e1s informaci\u00f3n<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/sectores\/productos-de-consumo\/\" target=\"\" aria-label=\"Retail\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Retail<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Redefining success: delivering against consumer expectations at speed and scale in the new era of connected commerce.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/industries\/consumer-products\/\" target=\"\" aria-label=\"Productos de consumo\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Productos de consumo<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Reimagine the future of consumer products in the new era of connected commerce.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/service\/customer-experience-customer-first\/\" target=\"\" aria-label=\"Customer first\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_Services_Customer-First.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Customer first<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Customers flock to brands they love \u2013 brands that have a sense of purpose, are innovative, engaging, and put their customers first.<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":552167,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"aeb0c7be-2939-4a3b-93cc-4373eb96aa00\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":93,"primary_term":"","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[46,702,93],"brand":[30],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-552166","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","theme-supply-chain","theme-sustainability","brand-capgemini"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias de compras navide\u00f1as - Capgemini Spain<\/title>\n<meta name=\"description\" content=\"Our latest infographic explores the latest industry forecasts, the issues that are influencing consumer behaviors, and the steps retailers can take to ensure a bright shopping season. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias de compras navide\u00f1as\" \/>\n<meta property=\"og:description\" content=\"Our latest infographic explores the latest industry forecasts, the issues that are influencing consumer behaviors, and the steps retailers can take to ensure a bright shopping season. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Spain\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-12T07:18:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/\",\"url\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/\",\"name\":\"Tendencias de compras navide\u00f1as - Capgemini Spain\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg\",\"datePublished\":\"2023-11-27T11:49:37+00:00\",\"dateModified\":\"2025-03-12T07:18:40+00:00\",\"description\":\"Our latest infographic explores the latest industry forecasts, the issues that are influencing consumer behaviors, and the steps retailers can take to ensure a bright shopping season. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/es-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/es-es\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Tendencias de compras navide\u00f1as\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/es-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/es-es\/\",\"name\":\"Capgemini Espa\u00f1a\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/es-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-ES\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tendencias de compras navide\u00f1as - Capgemini Spain","description":"Our latest infographic explores the latest industry forecasts, the issues that are influencing consumer behaviors, and the steps retailers can take to ensure a bright shopping season. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/","og_locale":"es_ES","og_type":"article","og_title":"Tendencias de compras navide\u00f1as","og_description":"Our latest infographic explores the latest industry forecasts, the issues that are influencing consumer behaviors, and the steps retailers can take to ensure a bright shopping season. Learn more.","og_url":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/","og_site_name":"Capgemini Spain","article_modified_time":"2025-03-12T07:18:40+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/","url":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/","name":"Tendencias de compras navide\u00f1as - Capgemini Spain","isPartOf":{"@id":"https:\/\/www.capgemini.com\/es-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg","datePublished":"2023-11-27T11:49:37+00:00","dateModified":"2025-03-12T07:18:40+00:00","description":"Our latest infographic explores the latest industry forecasts, the issues that are influencing consumer behaviors, and the steps retailers can take to ensure a bright shopping season. Learn more.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#primaryimage","url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg","contentUrl":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/es-es\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/es-es\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"Tendencias de compras navide\u00f1as"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/es-es\/#website","url":"https:\/\/www.capgemini.com\/es-es\/","name":"Capgemini Espa\u00f1a","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/es-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-ES"}]}},"theme_term_info":[{"id":46,"name":"Customer first"},{"id":702,"name":"Supply chain"},{"id":93,"name":"Sustainability"}],"industry_term_info":[],"services_term_info":[],"partners_term_info":[],"brand_term_info":[{"id":30,"name":"Capgemini","slug":"capgemini"}],"brand_term":[{"id":30,"slug":"capgemini"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Tendencias de compras navide\u00f1as","url":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Spain","logo":""},"keywords":[],"dateCreated":"2023-11-27T11:49:37Z","datePublished":"2023-11-27T11:49:37Z","dateModified":"2025-03-12T07:18:40Z"},"rendered":"<meta name=\"parsely-title\" content=\"Tendencias de compras navide\u00f1as\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/retail-holiday-trends\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2023-11-27T11:49:37Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Spain","distributor_original_site_url":"https:\/\/www.capgemini.com\/es-es","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2023\/11\/Retail-holiday-trends.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight\/552166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/users\/440"}],"version-history":[{"count":11,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight\/552166\/revisions"}],"predecessor-version":[{"id":567995,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight\/552166\/revisions\/567995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/media\/552167"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/media?parent=552166"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/tags?post=552166"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/research-and-insight-type?post=552166"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/theme?post=552166"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/brand?post=552166"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/service?post=552166"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/industry?post=552166"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/partners?post=552166"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/es-es\/wp-json\/wp\/v2\/content-group?post=552166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}