{"id":546851,"date":"2023-02-20T07:19:37","date_gmt":"2023-02-20T06:19:37","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=858955"},"modified":"2025-12-09T10:56:34","modified_gmt":"2025-12-09T09:56:34","slug":"software-driven-transformation-pov","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/software-driven-transformation-pov\/","title":{"rendered":"Transformaci\u00f3n impulsada por software: los clientes en el centro de la experiencia de movilidad"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/customers-at-the-heart-of-the-mobility-experience_Banner_2880-x-1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/customers-at-the-heart-of-the-mobility-experience_Banner_2880-x-1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/customers-at-the-heart-of-the-mobility-experience_Banner_2880-x-1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/customers-at-the-heart-of-the-mobility-experience_Banner_2880-x-1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/customers-at-the-heart-of-the-mobility-experience_Banner_2880-x-1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/customers-at-the-heart-of-the-mobility-experience_Banner_2880-x-1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/customers-at-the-heart-of-the-mobility-experience_Banner_2880-x-1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/customers-at-the-heart-of-the-mobility-experience_Banner_2880-x-1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/customers-at-the-heart-of-the-mobility-experience_Banner_2880-x-1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:57.99999999999999% 59%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Mobility<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Situar a los clientes en el centro de la experiencia de movilidad<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/08\/Capgemini_Software-Driven-Transformation_-POV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download the PoV<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/08\/Capgemini_Software-driven_transformation_POV_Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download the infographic<\/span><span class=\"type\">815 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=858955\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=858955&amp;text=Putting%20customers%20at%20the%20heart%20of%20the%20mobility%20experience\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=858955&amp;text=Putting%20customers%20at%20the%20heart%20of%20the%20mobility%20experience\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-explorando-lo-que-es-posible-con-la-transformacion-impulsada-por-software\">Explorando lo que es posible con la transformaci\u00f3n impulsada por software<\/h3>\n\n\n\n<p>Los OEM est\u00e1n compitiendo en el proceso transformaci\u00f3n impulsada por software (SDT). Los primeros en adoptar esta innovaci\u00f3n se beneficiar\u00e1n de jugar un papel m\u00e1s relevante en la vida de los clientes y obtendr\u00e1n una clara ventaja en la pr\u00f3xima era de movilidad centrada en las personas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 SDT?<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implementar nuevos servicios a trav\u00e9s de una arquitectura unificada que simplifica la administraci\u00f3n.<\/li>\n\n\n\n<li>Mejorar los flujos de ingresos al pasar de las ventas \u00fanicas al compromiso del ciclo de vida completo.<\/li>\n\n\n\n<li>Mejorar la experiencia del cliente, para que la marca de autom\u00f3viles forme parte del universo digital de un cliente.<\/li>\n\n\n\n<li>Aumentar la lealtad de los clientes hasta en un 17 % a trav\u00e9s de la transformaci\u00f3n de las relaciones con los clientes.<\/li>\n\n\n\n<li>Impulsar el rendimiento de la sostenibilidad, por ejemplo, reduciendo los residuos en los procesos de I+D.<\/li>\n<\/ul>\n\n\n\n<p>El resultado es facilidad para los consumidores y, para los OEM, control de la complejidad. Este control es cada vez m\u00e1s vital a medida que la industria avanza hacia veh\u00edculos el\u00e9ctricos m\u00e1s y m\u00e1s eficientes, as\u00ed como hacia veh\u00edculos aut\u00f3nomos y servicios de autom\u00f3viles conectados, todo lo cual aumenta la complejidad.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Aceleramos el viaje SDT<\/h4>\n\n\n\n<p>Sin embargo, en la actualidad, el 60 % de los OEM a\u00fan se encuentran al comienzo de su viaje SDT. <\/p>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li><strong>Ponga a los clientes en el centro de la estrategia de SDT, analizando y optimizando cada recorrido del cliente.<\/strong><\/li>\n\n\n\n<li><strong>Convi\u00e9rtase en una organizaci\u00f3n completamente habilitada para el software, avanzando hacia una cultura din\u00e1mica y desarrollando las capacidades para adoptar metodolog\u00edas \u00e1giles.<\/strong><\/li>\n\n\n\n<li><strong>Implemente un enfoque de entrega de &#8220;casa de software&#8221;, por ejemplo, desarrollando una arquitectura de veh\u00edculos definida por software.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n sobre SDT y c\u00f3mo lograrlo de manera m\u00e1s r\u00e1pida y confiable con este enfoque de tres pilares, descarga nuestro documento.<\/p>\n\n\n\n<p>En \u00e9l, tambi\u00e9n puede leer sobre la evaluaci\u00f3n de madurez del software de Capgemini, dise\u00f1ada para ayudar a los OEM a determinar y priorizar su hoja de ruta de transformaci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Research and insights<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/movilidad-sostenible\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Sustainable-IT-Blog-Web-Banners_1-1-1.png?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Sustainable-IT-Blog-Web-Banners_1-1-1.png?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Sustainable-IT-Blog-Web-Banners_1-1-1.png?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Sustainable-IT-Blog-Web-Banners_1-1-1.png?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Sustainable-IT-Blog-Web-Banners_1-1-1.png?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Sustainable-IT-Blog-Web-Banners_1-1-1.png?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Sustainable-IT-Blog-Web-Banners_1-1-1.png?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Sustainable-IT-Blog-Web-Banners_1-1-1.png?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/Sustainable-IT-Blog-Web-Banners_1-1-1.png\" alt=\"\" style=\"object-position: 64% 66%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/movilidad-sostenible\/\" aria-label=\"Movilidad sostenible\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Other reports<\/div>\n                                <h3 class=\"card-title\">Movilidad sostenible<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini.svg\" alt=\"capgemini\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-white.svg\" alt=\"capgemini\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/como-evolucionara-la-gestion-de-la-infraestructura-de-carga-de-vehiculos-electricos\/\" aria-label=\"\u00bfC\u00f3mo evolucionar\u00e1 la gesti\u00f3n de la infraestructura de carga de veh\u00edculos el\u00e9ctricos?\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">\u00bfC\u00f3mo evolucionar\u00e1 la gesti\u00f3n de la infraestructura de carga de veh\u00edculos el\u00e9ctricos?<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-white.svg\" alt=\"capgemini\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-white.svg\" alt=\"capgemini\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Explore further<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/sectores\/automocion\/\" target=\"\" aria-label=\"Automoci\u00f3n\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Automotive-main-landing-page-banner_2880x1800px.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Automoci\u00f3n<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/solutions\/software-driven-transformation-in-automotive\/\" target=\"\" aria-label=\"Software-Driven Transformation in Automotive\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=500&amp;quality=70\" srcset=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=500&amp;quality=70 1x, \/wp-content\/themes\/capgemini2020\/assets\/images\/mockup.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Software-Driven Transformation in Automotive<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/solutions\/advanced-driver-assistance-autonomous-driving-systems-adasad\/\" target=\"\" aria-label=\"Advanced Driver Assistance &amp; Autonomous Driving Systems (ADAS\/AD)\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Advanced-Driver-Assistance-Systems-Autonomous-Driving_ADAS-AD.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Advanced-Driver-Assistance-Systems-Autonomous-Driving_ADAS-AD.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Advanced-Driver-Assistance-Systems-Autonomous-Driving_ADAS-AD.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Advanced Driver Assistance &amp; Autonomous Driving Systems (ADAS\/AD)<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Explorando las posibilidades de la transformaci\u00f3n impulsada por software<\/p>\n","protected":false},"author":257,"featured_media":100000908836,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"12e9bc8b-8ebf-4761-b1c4-3aa9c9c66578\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":335,"primary_term":"Mobility","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[335,689],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-546851","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-digital-transformation","theme-mobility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transformaci\u00f3n impulsada por software: los clientes en el centro de la experiencia de movilidad - Capgemini Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/software-driven-transformation-pov\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformaci\u00f3n impulsada por software: los clientes en el centro de la experiencia de movilidad\" \/>\n<meta property=\"og:description\" content=\"Explorando las posibilidades de la transformaci\u00f3n impulsada por software\" \/>\n<meta property=\"og:url\" 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