{"id":543157,"date":"2023-03-21T09:00:00","date_gmt":"2023-03-21T08:00:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=867640"},"modified":"2025-03-12T08:39:45","modified_gmt":"2025-03-12T07:39:45","slug":"the-metaverse-opportunities-for-business-operations","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/the-metaverse-opportunities-for-business-operations\/","title":{"rendered":"El metaverso: oportunidades para las operaciones comerciales"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:62% 72%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Business operations<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">El metaverso: oportunidades para las operaciones comerciales<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Impulsa experiencias inmersivas y aumentadas en toda tu compa\u00f1\u00eda.<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/08\/The-Metaverse.-Opportunities-for-Business-Operations.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download POV<\/span><span class=\"type\">3 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/08\/The-Metaverse.-Opportunities-for-Business-Operations-Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download Infographic<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=867640\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=867640&amp;text=The%20metaverse%20%E2%80%93%20the%20opportunities%20for%20business%20operations\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=867640&amp;text=The%20metaverse%20%E2%80%93%20the%20opportunities%20for%20business%20operations\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><!-- wp:p\u00e1rrafo --><\/p>\n<p>Los t\u00e9rminos tecnol\u00f3gicos suelen ser imprecisos. Diferentes personas perciben la tecnolog\u00eda de diferentes formas, y el metaverso es un buen ejemplo.<\/p>\n<p><!-- \/wp:p\u00e1rrafo --><\/p>\n<p><!-- wp:p\u00e1rrafo --><\/p>\n<p>Para muchos, &#8220;metaverso&#8221; es una palabra que describe un mundo de realidad virtual o aumentada habitado exclusivamente por jugadores o usuarios pioneros en las plataformas de redes sociales, un concepto que limita el alcance de lo que es el metaverso, o de lo que podr\u00eda ser.&nbsp;<\/p>\n<p><!-- \/wp:p\u00e1rrafo --><\/p>\n<p><!-- wp:p\u00e1rrafo --><\/p>\n<p>Estos mundos virtuales o aumentados no tienen por qu\u00e9 estar limitados por las aplicaciones actuales orientadas al consumidor. Tambi\u00e9n tienen un importante potencial comercial. El metaverso puede transformar la forma en que funcionan los negocios.<\/p>\n<p><!-- \/wp:p\u00e1rrafo --><\/p>\n<p><!-- wp:p\u00e1rrafo --><\/p>\n<p>En este documento, comenzamos definiendo el t\u00e9rmino &#8220;metaverso&#8221; y lo que significa en Capgemini. Analizamos las oportunidades que las experiencias inmersivas pueden presentar para las empresas y la interacci\u00f3n entre los mundos virtuales, las experiencias inmersivas y la tecnolog\u00eda descentralizada.<\/p>\n<p><!-- \/wp:p\u00e1rrafo --><\/p>\n<p><!-- wp:p\u00e1rrafo --><\/p>\n<p>Luego, investigamos el futuro de la optimizaci\u00f3n y la subcontrataci\u00f3n, y el impacto que tendr\u00e1 el metaverso en las operaciones comerciales, con casos de uso en recursos humanos, operaciones de clientes, cadena de suministro y adquisiciones, y finanzas y contabilidad. Tambi\u00e9n analizamos los desaf\u00edos que las organizaciones deben superar y las \u00e1reas en las que deben centrarse al aprovechar las tecnolog\u00edas de metaverso.<\/p>\n<p><!-- \/wp:p\u00e1rrafo --><\/p>\n<p><!-- wp:p\u00e1rrafo --><\/p>\n<p>Por \u00faltimo, analizamos los pasos que puede seguir para comenzar su recorrido por el metaverso y c\u00f3mo trabajar con un socio externo con los conocimientos, la experiencia y las tecnolog\u00edas adecuados puede ayudarlo a crear un metaverso que genere nuevas oportunidades para experiencias inmersivas y aumentadas. en todo su ecosistema empresarial.<\/p>\n<p><!-- \/wp:p\u00e1rrafo --><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/08\/The-Metaverse.-Opportunities-for-Business-Operations.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Leer POV<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/08\/The-Metaverse.-Opportunities-for-Business-Operations-Infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar inforgraf\u00eda<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><!-- wp:t\u00edtulo {\"nivel\":3} --><\/p>\n<h3 id=\"h-contact-business-services\">Contactar con Servicios Empresariales<\/h3>\n<p><!-- \/wp:t\u00edtulo --><\/p>\n<p><!-- wp:p\u00e1rrafo --><\/p>\n<p>Para obtener m\u00e1s informaci\u00f3n, ponte en contacto con los servicios comerciales de Capgemini en: <a href=\"mailto:businessservices.global@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener\">businessservices.global@capgemini.com<\/a><\/p>\n<p><!-- \/wp:p\u00e1rrafo --><\/p>\n<p><!-- wp:p\u00e1rrafo --><\/p>\n<p>Para mantenerse al d\u00eda con nuestros \u00faltimos art\u00edculos de liderazgo intelectual, lanzamientos de productos y noticias: <a href=\"https:\/\/go.capgeminigroup.com\/l\/95412\/2021-09-06\/5f7gry\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">haga clic aqu\u00ed<\/a><\/p>\n<p><!-- \/wp:p\u00e1rrafo --><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h3>Related reading<\/h3><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/total-immersion-how-immersive-experiences-and-the-metaverse-benefit-customer-experience-and-operations-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Immersive-experiences-banner_2800x1800.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Inmersi\u00f3n total: c\u00f3mo las experiencias inmersivas y el metaverso benefician la experiencia del cliente<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/the-metaverse-friend-or-foe-to-the-cmo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Metaverso: \u00bfamigo o enemigo?<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/es-es\/sobre-nosotros\/quienes-somos\/ecosistema-de-innovacion\/metaverso\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/2022-02-28_Metaverse-Paper01_web-banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Bienvenido al metaverso<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Impulsar experiencias inmersivas y aumentadas.<br \/>\nLos t\u00e9rminos tecnol\u00f3gicos suelen ser imprecisos. Diferentes personas perciben la tecnolog\u00eda de diferentes formas, y el metaverso es un buen ejemplo.<\/p>\n","protected":false},"author":499,"featured_media":543159,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"4d690238-474a-4cef-b89c-cb20971287e7\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":682,"primary_term":"Business operations","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[682],"brand":[30],"service":[683,160],"industry":[],"partners":[],"content-group":[],"class_list":["post-543157","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-business-operations","brand-capgemini","service-intelligent-business-operations-2","service-intelligent-business-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El metaverso: oportunidades para las operaciones comerciales | Capgemini Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/the-metaverse-opportunities-for-business-operations\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El metaverso: oportunidades para las operaciones comerciales\" \/>\n<meta property=\"og:description\" content=\"Impulsar experiencias inmersivas y aumentadas. 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