{"id":537519,"date":"2023-02-17T06:43:07","date_gmt":"2023-02-17T05:43:07","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=854638"},"modified":"2025-01-31T13:09:54","modified_gmt":"2025-01-31T12:09:54","slug":"the-metaverse-friend-or-foe-to-the-cmo","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/the-metaverse-friend-or-foe-to-the-cmo\/","title":{"rendered":"El metaverso: \u00bfAmigo o enemigo del CMO?"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CMO-metaverse.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:46% 26%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">El metaverso: \u00bfAmigo o enemigo del CMO?<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CX-Metaverse-POV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download POV<\/span><span class=\"type\">7 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638&amp;text=The%20metaverse%3A%20Friend%20or%20foe%20to%20the%20CMO%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=854638&amp;text=The%20metaverse%3A%20Friend%20or%20foe%20to%20the%20CMO%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-la-combinacion-de-mundos-virtuales-y-fisicos-esta-creando-nuevos-desafios-y-oportunidades-para-los-especialistas-en-marketing-que-buscan-una-relacion-mas-cercana-con-sus-clientes\">La combinaci\u00f3n de mundos virtuales y f\u00edsicos est\u00e1 creando nuevos desaf\u00edos y oportunidades para los especialistas en marketing que buscan una relaci\u00f3n m\u00e1s cercana con sus clientes.<\/h3>\n\n\n\n<p>El uso cada vez mayor de la tecnolog\u00eda para construir relaciones cada vez m\u00e1s intensas con los clientes ha cambiado el papel de los directores de marketing (CMO) durante la \u00faltima d\u00e9cada. Ahora, las nuevas tendencias tecnol\u00f3gicas est\u00e1n creando nuevas oportunidades y desaf\u00edos para los CMO expertos en datos que buscan ampliar la intimidad con el cliente: \u00a1<strong>Bienvenido al metaverso!<\/strong><\/p>\n\n\n\n<p>La aparici\u00f3n del metaverso es crucial para los CMO porque es probable que afecte el alcance del trabajo que realizan y las experiencias que brindan. Permitir\u00e1 a las marcas crear experiencias distintivas, \u00fanicas e hiperpersonalizadas para los clientes. Este potencial, que se basa en tecnolog\u00edas como Web3, Blockchain, NFT y otras, agregar\u00e1 mucha complejidad para los CMO, quienes necesitar\u00e1n usar a\u00fan m\u00e1s tecnolog\u00eda y datos para ampliar sus programas y generar compromiso con el cliente.<\/p>\n\n\n\n<p>A medida que el metaverso pase de un concepto exagerado a un canal de marketing en desarrollo, los CMO deber\u00edan poder aprovechar las oportunidades de crecimiento para su negocio<\/p>\n\n\n\n<p><strong><u><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/01\/CX-Metaverse-POV.pdf\">Descarga el punto de vista- El metaverso: \u00bfAmigo o enemigo del CMO?<\/a><\/u><\/strong>&nbsp;para obtener m\u00e1s informaci\u00f3n sobre el metaverso, las tendencias tecnol\u00f3gicas, su impacto en varios sectores, desaf\u00edos y oportunidades.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":537523,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"a10fcf2b-12aa-493f-a070-3e0e458f0ddb\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"8b736624-ac8b-44fd-a160-0049697c836e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":46,"primary_term":"","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[46,55],"brand":[],"service":[29,163,482],"industry":[],"partners":[],"content-group":[],"class_list":["post-537519","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","theme-emerging-technologies","service-business-innovation-transformation","service-customer-experience","service-transformation-innovation"],"yoast_head":"<!-- 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