{"id":535106,"date":"2023-01-31T11:10:18","date_gmt":"2023-01-31T11:10:18","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=535106"},"modified":"2025-03-12T08:45:51","modified_gmt":"2025-03-12T07:45:51","slug":"how-to-be-a-purpose-driven-organization","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/how-to-be-a-purpose-driven-organization\/","title":{"rendered":"How to be a purpose-driven organization?"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/MicrosoftTeams-image-2-17.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/MicrosoftTeams-image-2-17.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/MicrosoftTeams-image-2-17.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/MicrosoftTeams-image-2-17.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/MicrosoftTeams-image-2-17.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/MicrosoftTeams-image-2-17.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/MicrosoftTeams-image-2-17.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/MicrosoftTeams-image-2-17.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/MicrosoftTeams-image-2-17.jpg\" class=\"header-img header-img-d\" alt=\"MicrosoftTeams-image-2\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">How to be a purpose-driven organization?<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Tune in to our podcast as we discuss why an organization\u2019s purpose is about the positive impact a business adds to the world beyond its profit.<\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/es-es\/?post_type=resource&amp;p=524843\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/es-es\/?post_type=resource&amp;p=524843&amp;text=How%20to%20be%20a%20purpose-driven%20organization%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/es-es\/?post_type=resource&amp;p=524843&amp;text=How%20to%20be%20a%20purpose-driven%20organization%3F\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>A statement of purpose is a great start. But how do you truly bring that purpose to life across your organization and beyond? What is purpose? Why does it matter?<\/p>\n\n\n\n<p>Join Capgemini Invent\u2019s Claudia Crummenerl as she invites Laura Quinn and Alaina Crystal to explore what it means to be a purpose-led organization. These two leading exponents of purpose describe how it\u2019s about using the power of your organization to be a real influencer on issues that matter.<\/p>\n\n\n\n<p>They acknowledge that ensuring your organization purpose is authentic isn\u2019t easy. So, which companies are getting it right \u2014 and who recently got it very wrong with a misguided campaign that backfired?<\/p>\n\n\n\n<p>Organizational purpose is more than marketing or communication. It is what your organization stands for; it\u2019s how you change from within to achieve something beyond profit, something life-affirming for your employees and your customers. And you have to write a compelling narrative, one that tells the story of your purpose and illustrates how your organization lives and breathes it.<\/p>\n\n\n\n<p>The purpose momentum is growing. Are you ready for it? Listen to our podcast to find out what it means for your employees, customers, operations, supply chain, and more.<\/p>\n\n\n\n<figure class=\"wp-block-embed\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/share.transistor.fm\/e\/6c64c70b\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-about-the-speakers\"><strong>About the speakers<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-laura-quinn\"><a href=\"https:\/\/www.purpose.com\/team\/laura-quinn\/\"><strong>Laura Quinn<\/strong><\/a><\/h3>\n\n\n\n<p>Laura\u2019s career spans corporate purpose, sustainability, CSR and brand building across Europe, Asia and the US. In her current role as Senior Strategy Director and Private Sector Lead at social impact and movement-building agency Purpose, she leads client relationships with Danone North America, Unilever, ViacomCBS, Bloomberg Philanthropies and others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-alaina-crystal\"><a href=\"https:\/\/www.purpose.com\/team\/alaina-crystal\/\"><strong>Alaina Crystal<\/strong><\/a><\/h3>\n\n\n\n<p>As the Global Head of Strategy at Purpose, Alaina\u2019s role at Purpose sees her partnering with some of the firm\u2019s biggest corporate and philanthropic clients. She brings together a diverse team of strategists across six offices and develops new processes and IP to help partners create impact backed by strategic rigor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-subscribe-now\"><strong>Subscribe now:<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><a href=\"http:\/\/open.spotify.com\/show\/30pOaMTCUT1dodkeZhsPG3\"><\/a><\/td><td><\/td><td><a href=\"http:\/\/podcasts.apple.com\/us\/podcast\/future-sight-a-capgemini-invent-podcast\/id1541074060\"><\/a><\/td><td><\/td><td><a href=\"http:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2Z1dHVyZS1zaWdodA==\"><\/a><\/td><td><\/td><td><a href=\"http:\/\/overcast.fm\/itunes1541074060\/future-sight-with-capgemini-invent\"><\/a><\/td><td><\/td><td><a href=\"http:\/\/pca.st\/odtz7pnl\"><\/a><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":461,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":46,"primary_term":"","featured_focal_points":""},"tags":[145,211,212,213],"research-and-insight-type":[143],"theme":[46],"brand":[30],"service":[29,163,45,160],"industry":[36,53],"partners":[],"content-group":[],"class_list":["post-535106","research-and-insight","type-research-and-insight","status-publish","hentry","tag-cadena-de-suministro","tag-clientes","tag-empleados","tag-operaciones","research-and-insight-type-podcast","theme-customer-first","brand-capgemini","service-business-innovation-transformation","service-customer-experience","service-customer-experience-customer-first","service-intelligent-business-operations","industry-consumer-products","industry-distribution-logistics"],"yoast_head":"<!-- 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