{"id":534943,"date":"2023-01-23T12:09:51","date_gmt":"2023-01-23T12:09:51","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?post_type=research-and-insight&#038;p=534943"},"modified":"2025-03-12T08:52:51","modified_gmt":"2025-03-12T07:52:51","slug":"competir-en-la-era-de-la-alimentacion-centrada-en-el-cliente","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/competir-en-la-era-de-la-alimentacion-centrada-en-el-cliente\/","title":{"rendered":"Competir en la era de la alimentaci\u00f3n centrada en el cliente"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3-6.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3-6.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3-6.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3-6.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3-6.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3-6.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3-6.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3-6.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/12\/DotCom_Banner_1200x350-3-6.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Competir en la era de la alimentaci\u00f3n centrada en el cliente<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/09\/Digital-Grocery-Offer_PoV.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Digital-Gr&#8230;<\/span><span class=\"type\">2 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/es-es\/?post_type=resource&amp;p=524726\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/es-es\/?post_type=resource&amp;p=524726&amp;text=Competir%20en%20la%20era%20de%20la%20alimentaci%C3%B3n%20centrada%20en%20el%20cliente\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/es-es\/?post_type=resource&amp;p=524726&amp;text=Competir%20en%20la%20era%20de%20la%20alimentaci%C3%B3n%20centrada%20en%20el%20cliente\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Para que las empresas del sector retail sigan siendo competitivas, se requiere agilidad. Durante a\u00f1os, la atenci\u00f3n se centr\u00f3 en hacer que las tiendas fueran visualmente atractivas, y luego, de la noche a la ma\u00f1ana, en la primavera de 2020, eso cambi\u00f3: de repente, brindar una experiencia online satisfractoria era indispensable. Ahora, las tiemdas compiten por encontrar formas innovadoras de fusionar experiencias online y f\u00edsicas en nuevas formas de compr, mientras que al mismo tiempo satisfacen las crecientes expectativas de los clientes. A medida que las barreras geogr\u00e1ficas se est\u00e1n derrumbando, los supermercados ahora compiten con las cadenas, las tiendas especializadas, los agricultores locales y los mercados en un n\u00edvel nunca antes visto. Los clientes conectados tienen m\u00e1s opciones de alimentaci\u00f3n que nunca, y lo saben.<\/p>\n\n\n\n<p>La buena noticia para las tiendas es que la demanda no va a desaparecer. Las personas a\u00fan aprecian el acceso a una variedad de alimentos frescos, saludables, seguros y de origen sostenible y productos b\u00e1sicos para el hogar. Pero lo que vemos ahora es c\u00f3mo han cambiado las reglas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El 40% de los compradores de productos de alimentaci\u00f3n online planean seguir comprando toda su cesta de la compra online.<\/li>\n\n\n\n<li>La elecci\u00f3n importa cada vez m\u00e1s, con formas de comprar en el canal online, suscripciones, aplicaciones de entrega con ryders, mercados y ventas directas al consumidor.<\/li>\n\n\n\n<li>Los clientes est\u00e1n menos interesados en aceptar sustituciones de productos agotados.<\/li>\n\n\n\n<li>Los clientes son sensibles al precio: el 56% de los consumidores son m\u00e1s conscientes de los costes en 2021, y el 26% desea ahorrar dinero y experimentar una mejor calidad.<\/li>\n<\/ul>\n\n\n\n<p>\u00bfY c\u00f3mo est\u00e1n ganando los tiendas la agilidad para competir en este nuevo escenario? Poniendo lo digital en el centro de sus operaciones. Nuestro nuevo punto de vista, <em><strong>Digital Core for Grocery,<\/strong><\/em> explora los avances que se hicieron posibles con la agilidad de un n\u00facleo digital. Desde proporcionar una resistencia sin precedentes en las redes de suministro hasta ayudar a los minoristas a reinventar las experiencias de compra centradas en el cliente, lo digital est\u00e1 cambiando la cara y la cruz de los supermercados.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Digital-Grocery-Offer_PoV.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Descarga<\/u><\/a> el punto de vista.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":461,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"73092cc0-08aa-4aff-b687-548c3f2d7a11\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":46,"primary_term":"","featured_focal_points":""},"tags":[244,211,245,182],"research-and-insight-type":[85],"theme":[34,46],"brand":[30],"service":[38,163],"industry":[36,152,88],"partners":[],"content-group":[],"class_list":["post-534943","research-and-insight","type-research-and-insight","status-publish","hentry","tag-alimentacion","tag-clientes","tag-digitalizacion","tag-retail","research-and-insight-type-point-of-view","theme-cloud","theme-customer-first","brand-capgemini","service-core-transformation-enterprise-management","service-customer-experience","industry-consumer-products","industry-retail","industry-retail-wholesale-trade"],"yoast_head":"<!-- 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