{"id":5721,"date":"2022-10-17T16:11:20","date_gmt":"2022-10-17T16:11:20","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=602437"},"modified":"2026-06-19T12:30:39","modified_gmt":"2026-06-19T10:30:39","slug":"marketing-conectado","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/es-es\/servicios\/customer-first\/customer-experience\/marketing-conectado\/","title":{"rendered":"Marketing conectado"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Marketing conectado<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-el-marketing-esta-entrando-en-su-era-nativa-de-la-ia-descubre-que-ocurre-cuando-conviertes-la-inteligencia-en-la-base-de-cada-interaccion\">El marketing est\u00e1 entrando en su era nativa de la IA. Descubre qu\u00e9 ocurre cuando conviertes la inteligencia en la base de cada interacci\u00f3n.<\/h2>\n\n\n\n<p>Las organizaciones de marketing se enfrentan a su mayor evoluci\u00f3n desde la era digital, ya que la IA redefine el papel del profesional de marketing moderno y replantea c\u00f3mo se conciben, crean y ejecutan las campa\u00f1as.<\/p>\n\n\n\n<p>Nuestro portfolio de <strong>AI-Powered Connected Marketing<\/strong> ayuda a las marcas a aprovechar el potencial de la IA generativa y ag\u00e9ntica en la estrategia, la ejecuci\u00f3n y las operaciones, para impulsar un crecimiento exponencial a trav\u00e9s de experiencias oportunas, relevantes e hipercontextualizadas.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLas marcas que lideran con inteligencia ganan mediante la conexi\u00f3n. Ya sea que tu objetivo sea atraer nuevos clientes, fortalecer la fidelizaci\u00f3n o aumentar los ingresos, nuestro ecosistema de AI-Powered Connected Marketing ayuda a alinear estrategia, operaciones, tecnolog\u00eda y talento para ofrecer conexiones significativas que generen un impacto medible.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><em>Abi Feseha, Global Connected Marketing Offer Lead, Capgemini<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">Marketing conectado<\/h3><div class=\"video-info\"><p data-maxlength=\"68\">Experiencia de cliente que diferencia a tu marca.<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/tb1LLgdmlkY?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"clientblock-title\">Casos de \u00e9xito<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"slider-nav-wrapper smallDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next \" aria-label=\"Slider next\"><\/button><\/div><\/div><div class=\"slider-list\"><div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/swimming.webp?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/swimming.webp?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/swimming.webp?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/swimming.webp?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/swimming.webp?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/swimming.webp?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/swimming.webp?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/swimming.webp?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/swimming.webp\" alt=\"\"\n\t\t\tstyle=\"object-position: 35% 54%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Fluidra implementa una plataforma de experiencia digital inmejorable con Capgemini\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/es-es\/noticias\/casos-de-exito\/fluidra-implementa-una-plataforma-de-experiencia-digital-inmejorable-con-capgemini\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Fluidra implementa una plataforma de experiencia digital inmejorable con Capgemini<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Fluidra ha colaborado con Capgemini para implantar Adobe Experience Manager en la infraestructura de AWS, proporcionando as\u00ed un marco estandarizado sobre el que crear nuevos sitios web.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/es-es\/noticias\/casos-de-exito\/fluidra-implementa-una-plataforma-de-experiencia-digital-inmejorable-con-capgemini\/\" aria-label=\"Read more about Fluidra implementa una plataforma de experiencia digital inmejorable con Capgemini\"><span>Saber m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<div class=\"slide active\">\n\t\t\t<div class=\"slide-bg-wrapper\">\n\t\t\t\t<picture><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/01\/Capgemini_Client-Stories_Atos-Medical.webp?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/01\/Capgemini_Client-Stories_Atos-Medical.webp?w=2880&amp;quality=70 2x\"\n\t\t\t\tmedia=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/01\/Capgemini_Client-Stories_Atos-Medical.webp?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/01\/Capgemini_Client-Stories_Atos-Medical.webp?w=2880&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/01\/Capgemini_Client-Stories_Atos-Medical.webp?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/01\/Capgemini_Client-Stories_Atos-Medical.webp?w=2048&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/01\/Capgemini_Client-Stories_Atos-Medical.webp?w=480&amp;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/01\/Capgemini_Client-Stories_Atos-Medical.webp?w=960&amp;quality=70 2x\"\n\t\t\tmedia=\"(min-width: 0)\"\/><img decoding=\"async\" loading=\"lazy\" class=\"slide-bg\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/01\/Capgemini_Client-Stories_Atos-Medical.webp\" alt=\"\"\n\t\t\tstyle=\"object-position: 50% 50%; object-fit: cover;\"\n\t\t\/><\/picture><div class=\"slide-reveal\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"slide-info-wrapper\">\n\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t<div class=\"col-12 col-lg-6\">\n\t\t\t\t\t\t\t<div class=\"slide-info\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Salesforce CRM platform enables Atos Medical to focus on its patients\"\n\t\t\t\t\t\t\t\t   href=\"https:\/\/www.capgemini.com\/es-es\/noticias\/casos-de-exito\/salesforce-crm-platform-enables-atos-medical-to-focus-on-its-patients\/\">\n\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t<h3 class=\"client-subtitle\">Salesforce CRM platform enables Atos Medical to focus on its patients<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Through its partnership with Capgemini, Atos Medical manages to design, configure, and roll out the Salesforce Sales Cloud solution.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div><!-- End of box-->\n\t\t\t\t\t\t\t\t<\/a><div class=\"slide-info-footer\">\n                                <div class=\"brand-logo-wrapper\"><\/div>\n\t\t\t<div class=\"content-more\">\n\t\t\t\t<a class=\"cta-button\" href=\"https:\/\/www.capgemini.com\/es-es\/noticias\/casos-de-exito\/salesforce-crm-platform-enables-atos-medical-to-focus-on-its-patients\/\" aria-label=\"Read more about Salesforce CRM platform enables Atos Medical to focus on its patients\"><span>Saber m\u00e1s<\/span><\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div><!-- End of slide info-->\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- End of container-->\n\n<\/div><!-- End of slide active -->\n<\/div><div class=\"slider-nav-wrapper largeDevice\"><div class=\"slider-nav\"><button class=\"slider-prev  inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit is-align-center\"><div class=\"container\"><div><div class=\"row\"><div class=\"col-12 col-md-2\"><\/div><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">Qu\u00e9 hacemos<\/h2><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-2\"><\/div><div class=\"col-12 col-md-8\"><p><\/p><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-2\"><\/div><div class=\"col-12 col-md-8\"><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">AI-Powered Marketing Content Orchestration<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Contenido un 80 % m\u00e1s r\u00e1pido y 100 % relevante.<\/p><\/div><div class=\"expander-content\"><p>Desbloquea el siguiente nivel de excelencia en contenidos con la IA.<br><strong>AI-Powered Marketing Content Orchestration<\/strong> es una soluci\u00f3n agn\u00f3stica en cuanto a tecnolog\u00eda de Capgemini que integra la IA generativa y ag\u00e9ntica en las plataformas, herramientas y procesos existentes para ayudar a los equipos a automatizar y orquestar cada etapa del ciclo de vida del contenido. Impulsado por IA, el sistema aprende con el tiempo, aprovechando los datos de rendimiento para adaptar las estrategias, procesos y resultados de contenido, creando interacciones mejores, m\u00e1s r\u00e1pidas y m\u00e1s relevantes en cada ciclo de contenido.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">AI-Powered Customer Activation and Marketing Journeys<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Las necesidades de tus clientes cambian de un minuto a otro. Tu estrategia de marketing tambi\u00e9n deber\u00eda cambiar.<\/p><\/div><div class=\"expander-content\"><p>Desde el insight hasta la ejecuci\u00f3n, reimagina cada aspecto de la experiencia de cliente con IA.<br><strong>AI-Powered Customer Activation and Marketing Journeys<\/strong> es el segundo pilar de nuestro ecosistema de Connected Marketing, que ayuda a las marcas a crear experiencias profundamente contextualizadas en todos los canales, basadas en se\u00f1ales del cliente en tiempo real y perfiles de consumidor completos. De car\u00e1cter reactivo y adaptativo, el sistema aprovecha la IA para activar las siguientes mejores acciones (<em>next-best actions<\/em>) y establecer un feedback de bucle cerrado con los equipos de ventas, ayudando a las organizaciones a lograr mayores tasas de conversi\u00f3n, una fidelizaci\u00f3n m\u00e1s profunda y un ROI m\u00e1s s\u00f3lido.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">AI-Powered Marketing Operations<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Un 50 % m\u00e1s de conversi\u00f3n de clientes potenciales con un 40 % menos de costes.<\/p><\/div><div class=\"expander-content\"><p>Las operaciones de marketing inteligentes y sin fricciones comienzan \u2014y escalan\u2014 con la IA.<br>\u00a0<br>A medida que los l\u00edderes de marketing se enfrentan a una presi\u00f3n creciente para hacer m\u00e1s con menos, la IA se ha convertido en una herramienta indispensable en cualquier estrategia de marketing moderna. <strong>AI-Powered Marketing Operations<\/strong> es una propuesta de Capgemini que ayuda a las organizaciones a aprovechar el potencial de la IA generativa y ag\u00e9ntica para potenciar las capacidades humanas y transformar procesos tradicionales y manuales en acciones adaptativas y automatizadas.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\"><strong>Marketing Organization Strategy<\/strong><\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Prepare a su organizaci\u00f3n de marketing para liderar la era del marketing nativo de la IA.<\/p><\/div><div class=\"expander-content\"><p>La agilidad en marketing se construye a trav\u00e9s de la estrategia y se impulsa con la IA.<br><strong>Marketing Organization Strategy<\/strong> es un elemento fundamental dentro del ecosistema de <strong>AI-Powered Connected Marketing<\/strong> que ayuda a los equipos a redise\u00f1ar sus modelos operativos y a establecer los procesos, la cultura y la tecnolog\u00eda necesarios para fomentar, habilitar y escalar la colaboraci\u00f3n h\u00edbrida entre IA y humanos.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Tecnolog\u00eda de marketing<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Potencia tu marketing con una plataforma MarTech dise\u00f1ada para la era de la IA.<\/p><\/div><div class=\"expander-content\"><p>Marketing Technology is a cross-solution capability within our AI-Powered Connected Marketing ecosystem that helps clients accelerate value through the optimal selection, implementation, integration, operation, and performance tracking of MarTech tools. Built for the future, our approach helps companies overcome the challenges of legacy systems and silos while also laying the foundation for the smooth adoption and scale of emerging technology solutions.\u00a0<\/p><ul class=\"box-list\"><li><\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd is-style-blue-theme\"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n e informes<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/cmo-playbook-2025\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/cmo-playbook-2025\/\" aria-label=\"De la complejidad a la claridad: C\u00f3mo los CMO pueden recuperar el control del marketing para construir una ventaja competitiva\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\"><\/div>\n                                <h3 class=\"card-title\">De la complejidad a la claridad: C\u00f3mo los CMO pueden recuperar el control del marketing para construir una ventaja competitiva<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/lo-que-importa-al-consumidor-actual-2026\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2026\/01\/Consumer-trend-2026-web-banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/redefinir-la-experiencia-de-cliente-impulsada-por-ia\/\" aria-label=\"Redefinir la experiencia de cliente: liderada por el ser humano, impulsada por IA\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\"><\/div>\n                                <h3 class=\"card-title\">Redefinir la experiencia de cliente: liderada por el ser humano, impulsada por IA<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/lo-que-importa-al-consumidor-actual-2026\/\" aria-label=\"Lo que importa al consumidor actual 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\"><\/div>\n                                <h3 class=\"card-title\">Lo que importa al consumidor actual 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Conoce a nuestros expertos<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2025\/03\/lidia_herrero.jpeg\" alt=\"Lidia Herrero Coy\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/lidia-herrero-coy-64197232\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Lidia Herrero Coy<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Vice President, Head of Digital Customer Experience (DCX) Spain<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/lidia-herrero-coy-64197232\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2022\/11\/Javier-Bordetas-Sanchez-1.jpg\" alt=\"Javier Bordetas S\u00e1nchez\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"http:\/\/www.linkedin.com\/in\/javierbordetas\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Javier Bordetas S\u00e1nchez<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of frog Spain at Capgemini Invent | Vice President<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"http:\/\/www.linkedin.com\/in\/javierbordetas\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul 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class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-adobe.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/es-es\/sobre-nosotros\/alianzas\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Trabajamos para que nuestros clientes puedan llegar m\u00e1s lejos y m\u00e1s r\u00e1pido.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" 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src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/pega.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"\/es-es\/wp-json\/wp\/v2\/pages\/5721?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/es-es\/sobre-nosotros\/alianzas\/salesforce\/\" class=\"partner-box-title\" aria-label=\"Ayudamos a las marcas a ofrecer experiencias personalizadas, atractivas, relevantes y memorables.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/06\/Salesforce_Logo_4C_8_13_14.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"\/es-es\/wp-json\/wp\/v2\/pages\/5721?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/es-es\/sobre-nosotros\/alianzas\/sap\/\" class=\"partner-box-title\" aria-label=\"Somos l\u00edderes mundiales en certificaciones SAP\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" 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