{"id":557948,"date":"2024-06-07T11:07:02","date_gmt":"2024-06-07T09:07:02","guid":{"rendered":"https:\/\/www.capgemini.com\/es-es\/?page_id=557948&#038;preview_id=557948"},"modified":"2025-12-04T18:17:52","modified_gmt":"2025-12-04T17:17:52","slug":"estrategia-ia-generativa","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/es-es\/servicios\/gestion-empresarial\/transformacion-empresarial\/datos-y-analitica-empresarial\/estrategia-ia-generativa\/","title":{"rendered":"Estrategia de IA Generativa"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" 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srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/06\/Generative-AI-strategy-Web-banner-approved.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:45% 41%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Estrategia de IA Generativa<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent-white.svg\" alt=\"capgemini-invent\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-invent.svg\" alt=\"capgemini-invent\" class=\"light\"\/><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?page_id=1018854\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?page_id=1018854\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-con-el-meteorico-ascenso-de-la-ia-generativa-ha-llegado-el-momento-de-definir-una-estrategia-que-aproveche-el-potencial-de-esta-nueva-tecnologia-a-escala\">Con el mete\u00f3rico ascenso de la IA Generativa, ha llegado el momento de definir una estrategia que aproveche el potencial de esta nueva tecnolog\u00eda a escala<\/h2>\n\n\n\n<p>La IA Generativa es una tecnolog\u00eda en r\u00e1pida expansi\u00f3n, ya que el 89% de las organizaciones de TI encuestadas afirman que es algo que est\u00e1n debatiendo actualmente[1]. El 65% de todos los ejecutivos encuestados creen que la IA Generativa revolucionar\u00e1 por completo nuestra forma de trabajar y el 73% de los consumidores de TI encuestados afirman que conf\u00edan en los contenidos producidos por la IA Generativa[2].<\/p>\n\n\n\n<p>Muchas organizaciones se est\u00e1n lanzando a la creaci\u00f3n de pilotos y pruebas de concepto (POC), pero a\u00fan no han descubierto el valor. Es hora de apuntalar la exploraci\u00f3n con una estrategia de Gen AI s\u00f3lida y escalable.<\/p>\n\n\n\n<p>Bas\u00e1ndonos en nuestra experiencia en la realizaci\u00f3n de proyectos innovadores de IA con organizaciones l\u00edderes de todos los sectores, hemos establecido los fundamentos de la estrategia de IA para las empresas. Nuestro enfoque curado de la gesti\u00f3n del cambio de la IA abarca la creaci\u00f3n de casos de uso para Gen AI que muestren el valor que se puede lograr, as\u00ed como el establecimiento de los fundamentos de las personas, los procesos y la tecnolog\u00eda que permitir\u00e1n a la empresa escalar.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Ayudamos a nuestros clientes a dar un paso adelante e imaginar el potencial de Gen AI en su contexto, apoyando a los l\u00edderes a medida que ofrecen resultados excepcionales a escala.&#8221;<\/em><\/p>\n<cite>Conor McGovern, Global Head of Generative AI Strategy, Capgemini Invent<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-un-plan-para-el-exito-de-la-ia\">Un plan para el \u00e9xito de la IA<\/h3>\n\n\n\n<p>Estamos adentr\u00e1ndonos en territorios inexplorados de la IA Generativa, se\u00f1alando las oportunidades de crecimiento e innovaci\u00f3n de la IA Generativa. Hemos creado un plan para el \u00e9xito de la IA que podemos adaptar a cada socio, teniendo en cuenta el talento, los procesos y la estructura organizativa existentes.<\/p>\n\n\n\n<p>Como ocurre con todas las tecnolog\u00edas de vanguardia, las arenas de la IA pueden cambiar r\u00e1pidamente, provocando incertidumbre en torno al cumplimiento. Por eso, en el centro de nuestra estrategia de IA para empresas, nos ocupamos de establecer los elementos de protecci\u00f3n que garanticen la mitigaci\u00f3n del riesgo en el futuro.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;Hemos lanzado nuestro Estrategia de IA Generativa para encender la innovaci\u00f3n y empoderar a las empresas transformando sus cadenas de valor principales. Esta iniciativa ayuda a nuestros clientes a aprovechar plenamente el potencial de esta nueva tecnolog\u00eda, impulsando un cambio transformador en todas sus organizaciones.&#8221;<\/em><\/p>\n<cite>Alex Marandon, Global Head of Generative AI Accelerator, Capgemini Invent<\/cite><\/blockquote>\n\n\n\n<p>Read on to learn about the key ways we unlock the full potential of AI in your business landscape.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"content-title\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">Liderar la revoluci\u00f3n de la IA: ideas, aplicaci\u00f3n e impacto<\/h2><\/div><p><\/p><\/div><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active opened\"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"true\" aria-expanded=\"true\"><h3 class=\"expander-heading-title\">Emocionar y descubrir<\/h3><\/div><div class=\"expander-content\"><p><\/p><ul class=\"box-list\"><li>Crear conciencia y energ\u00eda en torno al potencial de la IA Gen dentro de su organizaci\u00f3n  <\/li><li>Establecer la visi\u00f3n y la estrategia <\/li><li> Identificar y priorizar los casos de uso y los socios del ecosistema<\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><\/p>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Desarrollar el modelo de negocio<\/h3><\/div><div class=\"expander-content\"><p><\/p><ul class=\"box-list\"><li>Construir el caso de valor de Gen AI, los primeros casos de uso y entregar pruebas de concepto.<\/li><li>Crear modelos y optimizar las opciones tecnol\u00f3gicas y los costes asociados<\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Dise\u00f1ar productos y procesos<\/h3><\/div><div class=\"expander-content\"><p><\/p><ul class=\"box-list\"><li>Reinventar flujos de trabajo y dise\u00f1os de productos con el poder de la optimizaci\u00f3n de procesos de IA para establecer nuevos puntos de referencia en el sector.<\/li><li>Impulsar el desarrollo r\u00e1pido y las soluciones creativas, aprovechando las fuentes del dise\u00f1o generativo.<\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Optimizar los datos y la tecnolog\u00eda<\/h3><\/div><div class=\"expander-content\"><p><\/p><ul class=\"box-list\"><li>Desarrollar una estrategia tecnol\u00f3gica y de plataforma de datos s\u00f3lida y sostenible para Gen AI, garantizando la selecci\u00f3n de las herramientas adecuadas y su integraci\u00f3n efectiva.<\/li><li>Optimizar los procesos de gesti\u00f3n de datos para respaldar soluciones de IA escalables y seguras, mejorando el rendimiento general de la empresa.<\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Transformar las personas y la cultura<\/h3><\/div><div class=\"expander-content\"><p><\/p><ul class=\"box-list\"><li>Aumentar la capacidad de liderazgo con nuestros conocimientos especializados de Gen AI, garantizando que las decisiones se tomen con conocimiento de causa y orientadas al futuro.<\/li><li>Orquestamos una transici\u00f3n fluida, capacitando a su equipo para convertirse en pioneros de la evoluci\u00f3n de la IA con nuestra estrategia de implantaci\u00f3n de CoPilot.<\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h4>Cumplir la normativa y la legislaci\u00f3n<\/h4><\/div><div class=\"expander-content\"><p><\/p><ul class=\"box-list\"><li>Superar con \u00e9xito y confianza la red de normativas sobre IA, ya que proporcionamos claridad y previsi\u00f3n estrat\u00e9gica, utilizando soluciones de IA generativa para agilizar el proceso.<\/li><li>Llevar a cabo evaluaciones exhaustivas para garantizar que sus modelos existentes cumplen las normas, son s\u00f3lidos y est\u00e1n optimizados para el rendimiento.<\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><a class=\"more2\" aria-label=\"Saber m\u00e1s link\" href=\"https:\/\/www.capgemini.com\/es-es\/soluciones\/cumplimiento-de-la-ley-de-ia-de-la-ue-capgemini-invent\/\" target=\"_blank\" title=\"Abrir en una nueva ventana\" rel=\"noopener noreferrer\">Saber m\u00e1s<\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Implantar Gen AI a escala<\/h3><\/div><div class=\"expander-content\"><p><\/p><ul class=\"box-list\"><li>Impulsar los sistemas para maximizar la colaboraci\u00f3n entre las personas y la inteligencia artificial, creando un entorno para la experimentaci\u00f3n y la innovaci\u00f3n continuas.<\/li><li>Seguir desarrollando una estrategia tecnol\u00f3gica y una plataforma de datos s\u00f3lidas y sostenibles para Gen AI.<\/li><\/ul><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n<p>Aprovechando el poder transformador de la IA, Capgemini Invent ayuda a dirigir a los l\u00edderes mundiales de diversos sectores a trav\u00e9s de los cambios de paradigma emergentes con una experiencia y conocimientos sin precedentes. Juntos, podemos desarrollar el libro de jugadas preparado para el futuro de su negocio.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-default\"><\/div>\n\n\n\n<p>** <strong>Referencias<\/strong>: [<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/generative-ai-in-organizations\/\">1<\/a>],[<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/generative-ai-in-organizations\/\" target=\"_blank\" rel=\"noreferrer noopener\">2<\/a>]<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Informes relacionados<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/generative-ai-in-organizations\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/DotCom_Banner_2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/generative-ai-in-organizations\/\" aria-label=\"IA Generativa en las organizaciones\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">IA Generativa en las organizaciones<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/es-es\/research-and-insight\/technovision-2024-prompt-the-future\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/01\/01-Dot-Com-Banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/01\/01-Dot-Com-Banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/01\/01-Dot-Com-Banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/01\/01-Dot-Com-Banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/01\/01-Dot-Com-Banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/01\/01-Dot-Com-Banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/01\/01-Dot-Com-Banner-2880x1800-1.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/01\/01-Dot-Com-Banner-2880x1800-1.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/01\/01-Dot-Com-Banner-2880x1800-1.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/es-es\/investigacion\/biblioteca-de-investigacion\/generando-confianza-en-la-ia\/\" aria-label=\"Generando confianza en la IA\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Generando confianza en la IA<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-white.svg\" alt=\"capgemini\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-white.svg\" alt=\"capgemini\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/es-es\/research-and-insight\/technovision-2024-prompt-the-future\/\" aria-label=\"TechnoVision 2024 | Impulsa el futuro\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">TechnoVision 2024 | Impulsa el futuro<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini.svg\" alt=\"capgemini\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-white.svg\" alt=\"capgemini\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Conoce a nuestro experto<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/es-es\/wp-content\/uploads\/sites\/16\/2024\/05\/jose-luis-palermo.jpg\" alt=\"Jos\u00e9 Luis Palermo\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/jose-luis-palermo-maeso\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Jos\u00e9 Luis Palermo<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of Data &amp; AI Strategy en Capgemini Invent<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Abrir en una nueva ventana\" href=\"https:\/\/www.linkedin.com\/in\/jose-luis-palermo-maeso\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Navigate Generative AI for growth. Capgemini Invent&#8217;s Gen AI strategy &#038; solutions empower businesses to unlock potential &#038; navigate regulations. <\/p>\n","protected":false},"author":290,"featured_media":557950,"parent":5555,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[{\"uuid\":\"b748a522-f4e7-41bd-b4d5-8579d4603c10\",\"blogId\":\"14\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/be-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/be-en\/solutions\/generative-ai-strategy\/\",\"postId\":856065,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"728ee92d-1c1a-4f7a-bf79-8aa95df0e22b\",\"blogId\":\"18\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/in-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/in-en\/solutions\/generative-ai-strategy\/\",\"postId\":1106154,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"c2c62bed-5551-4bf5-be44-e99f305ef81c\",\"blogId\":\"16\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/es-es\/\",\"postLink\":\"https:\/\/www.capgemini.com\/es-es\/servicios\/gestion-empresarial\/transformacion-empresarial\/datos-y-analitica-empresarial\/estrategia-ia-generativa\/\",\"postId\":557948,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"ae744455-abe4-4651-bfe9-3b7bb526fde7\",\"blogId\":\"44\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/ch-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/ch-en\/solutions\/generative-ai-strategy\/\",\"postId\":535825,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"89a193c1-787b-41e0-9821-5a8ae16cc3e1\",\"blogId\":\"10\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/au-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/au-en\/solutions\/generative-ai-strategy\/\",\"postId\":521765,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"73f51494-55ef-410a-ac77-bfa731b381ba\",\"blogId\":\"28\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/mx-es\/\",\"postLink\":\"https:\/\/www.capgemini.com\/mx-es\/solutions\/estrategia-de-ia-generativa\/\",\"postId\":524230,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"9e8aa056-68a7-4eb0-a7c3-4749b9bead50\",\"blogId\":\"30\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/us-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/us-en\/generative-ai-strategy\/\",\"postId\":725959,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"38a16b42-a69d-423d-a0b5-50dedfda38ed\",\"blogId\":\"20\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/se-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/se-en\/solutions\/generative-ai-strategy\/\",\"postId\":538976,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"2ab1ee7d-ea65-40b9-b385-b87fbdab1ce5\",\"blogId\":\"23\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/no-no\/\",\"postLink\":\"https:\/\/www.capgemini.com\/no-no\/solutions\/generative-ai-strategy\/\",\"postId\":847599,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"74cc2a3e-fc74-426a-954b-4043f80ee640\",\"blogId\":\"7\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/dk-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/dk-en\/solutions\/generative-ai-strategy\/\",\"postId\":854507,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"86530c2a-6101-42ad-beba-bde1927af8ac\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/solutions\/generative-ai-strategy\/\",\"postId\":1018854,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false},{\"uuid\":\"243142a2-2725-4587-89e1-48e163f92873\",\"blogId\":\"26\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/fi-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/fi-en\/solutions\/generative-ai-strategy\/\",\"postId\":536387,\"isSaved\":true,\"isCrossLink\":true,\"hasCrossLink\":false}]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"b185eb73-1b3c-45ce-b0e4-dd47b81cd313\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/solutions\/generative-ai-strategy\/\",\"postId\":1018854,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"164","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[164],"partner_type":[],"service":[170],"industry":[],"partners":[],"page-type":[339],"content-group":[],"class_list":["post-557948","page","type-page","status-publish","has-post-thumbnail","hentry","brand-capgemini-invent","service-data-ai","page-type-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - 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Capgemini Invent&#039;s Gen AI strategy &amp; solutions empower businesses to unlock potential &amp; navigate regulations. Con el mete\u00f3rico ascenso de la IA Generativa, ha llegado el momento de definir una estrategia que aproveche el potencial de esta nueva tecnolog\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/es-es\/servicios\/gestion-empresarial\/transformacion-empresarial\/datos-y-analitica-empresarial\/estrategia-ia-generativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia de IA Generativa\" \/>\n<meta property=\"og:description\" content=\"Navigate Generative AI for growth. Capgemini Invent&#039;s Gen AI strategy &amp; solutions empower businesses to unlock potential &amp; navigate regulations. 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