Consumer-Driven Supply Chain for Consumer Products and Retail

Consumer product and retail supply chains are being driven by consumer demands more than ever, with educated and digitally savvy consumers pressing companies toward customization, transparency and tailored delivery. Our consumer-driven supply chain offer allows companies’ supply chains to be more connected, intelligent, scalable and rapid in the form of a value network—realizing greater market and finance performance, while being able to quickly respond to multiple simultaneous demands.

Integration of demand and fulfillment signals for optimized decision making

In an ideal world, consumers would find the right product, when they want it and where they want it. In reality, this is a challenge because of complex supply chain processes and demand signals, no synchronization between planning and execution, and poor data availability.

Consumer-Driven Supply Chains

Capgemini can help your company achieve a common view across all businesses, channels and brands by enabling a “consumer-centric” business model. This consumer demand-driven supply chain focuses activities on consumer demand, enabling companies to better read and react to customer purchases. We help retail and consumer products companies build seamless commerce capabilities through an integrated solution framework that addresses:

  • Integrated Planning and Execution
  • Localized Category Management
  • End-to-End Visibility
  • Intelligent Commerce and Fulfillment
  • Last Mile Delivery
  • Plus, More

When It Comes to Your Supply Chain, Experience Counts

We’ve already delivered the benefits of a consumer-driven supply chain to a range of clients:

  • A luxury retailer transform its planning and fulfillment operation
  • A large grocery retailer implement collaborative supply chain processes
  • A large consumer products company provide visibility across the supply chain

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