Rabobank Launches Innovative Mobile Banking Services

The Situation

Rabobank’s vision is to be the most innovative bank in the Netherlands. It strives to offer cutting edge mobile banking services to its customers.

Dependence on mobile operators could restrict innovation, so for Rabobank, launching its own Mobile Virtual Network Operator (MVNO) was the ideal way to deliver cutting edge services that would place it ahead of the competition in the financial services arena. Rabobank wanted to develop a clear mobile telephony proposition and integrate it with a set of mobile banking services and products tailored to the specific needs of its customers.

Through the MVNO, Rabobank sought to save costs and open new revenue opportunities, strengthen distribution channels, improve customer relationships and build competitive advantage.

The Solution

Rabobank was fully aware that with fierce competition for customer acquisition and retention in the quasi-saturated Dutch mobile telephony space, new players could not afford to make any mistakes in launching MVNO services. Hence, Rabobank selected Capgemini to help bring its MVNO RaboMobiel from concept to reality.

Working closely with Rabobank, Capgemini applied its “MVNO-in-a-Box” methodology to secure RaboMobiel’s launch within a very short timeframe of a little under 6 months. Capgemini was responsible for strategy execution, overall program management, IS/IT solution design and development management, and coordinating the final launch.

The Result

Today, RaboMobiel is one of largest MVNOs in the Netherlands, standing out amidst over 40 competitors. It offers post-paid, pre-paid, mobile data as well as mobile banking services, all seamlessly integrated with bank distribution and back-office systems RaboMobiel is bundled with Rabobank’s traditional financial and banking services.

RaboMobiel allows its customers to use their mobile phones to make banking operations “on-the-go.” Users can also check their account balance, carry out electronic transfers, view stock price information and pay bills via their bank account using their handsets. RaboMobiel has run several trials for mobile payments, and is poised to launch commercial Near-Field Communication (NFC) enabled M-Payment services.