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Capgemini_research-and-insights_World-Wealth-Report_2022
Financial services

World wealth report 2022

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Una estrategia centrada en el cliente es fundamental para el éxito de la gestión patrimonial

El año pasado fue uno de enorme acumulación de riqueza en todo el mundo: las economías en recuperación impulsadas por las ganancias del mercado de valores impulsaron a la población global de individuos de alto valor neto (HNWI, por sus siglas en inglés) en un 7,8 % y un 8 %, respectivamente. Pero para capturar este crecimiento, las empresas de gestión de patrimonio necesitarán formas nuevas y mejoradas de ofrecer personalización para aumentar la experiencia del cliente.
Los aspectos más destacados del Informe mundial de gestión de riqueza de Capgemini 2022 incluyen:

Las acciones siguieron siendo la clase de activos preferida, y con rendimientos saludables en el mercado de valores, América del Norte mantuvo su posición dominante en riqueza y población HNWI.

Los HNWI demostraron un interés medible en las clases de activos emergentes, especialmente ESG y digitales, y expresaron su deseo de mejores ofertas digitales y personalizadas.

El surgimiento de varios segmentos de clientes nuevos (millennials, mujeres, Tech-Wealth, personas LGBTQ+ y personas acaudaladas masivas) crea enormes oportunidades de crecimiento para las empresas de gestión de patrimonio.

Las empresas que aprovechan la nube, AI/ML y las tecnologías digitales para fortalecer sus capacidades centrales y aumentar estarán bien posicionadas para personalizar las experiencias del cliente y el compromiso a través de canales y productos.

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Conclusiones clave

Highlight 1

Equity markets drive North American leadership in wealth and HNWI growth

Unprecedented government stimulus packages, low-interest-rate environments, increased liquidity, stock market gains, and widespread COVID-19 vaccinations drove 2021 global economic resilience and accelerated High Net Worth Individual (HNWI) population and wealth growth.

The global HNWI population expanded by 7.8% (1.7 million new HNWIs), and wealth swelled by 8% (USD6.4 trillion) in 2021. North America retained its commanding lead for HNWI population growth (13.2%) and wealth (13.8%) in 2021. The robust tech sector fuelled powerful wealth performance.

HNWIs’ call for sustainable investing products drives demand for quantifiable ESG impact measurementbeginning their resilience journey

Investing in causes with positive environmental, social, and governmental (ESG) impact is becoming critical for HNWIs. Regionally, HNWIs in Asia-Pacific (excl. Japan), Europe, and Latin America are the most interested in SI products, followed by North America.
As HNWIs become more interested in ESG investment options, WM firms realize they must expand product selection, build educational support, and develop capabilities to measure and communicate ESG impact.

Personalization at each client touchpoint is essential to captivate emerging segments and earn confidence?

New segments are emerging, such as women in wealth, millennials, and next-gen and tech-wealth HNWIs. Most WM firms lack segment-specific products and services, with only 37% providing offerings for women, 22% for millennials, and 53% for tech-wealth HNWIs. WM firms are out to earn and retain the mindshare (vs. their competition) of the emerging client segments. These unique segments, which are in focus now, possess high growth potential and require specialized expertise and offerings.

Customer engagement is a complex process requiring C-level commitment: The Chief Customer Officer in corporate strategy to future-proof business

More and more firms are creating a new role or persona to direct client intimacy, the business, brand, and the ecosystem. This role orchestrates engagement, putting clients at the heart of the WM process. The Chief Customer Officer (CCO) is the best-suited client strategist and engagement orchestrator.

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Executive Steering Committee

WEALTH MANAGEMENT FIRMS

Harsh Kumar
Head of US Citi Alliance
Citi Global Wealth Management

Indy Reddy
CTOO
PGIM Investments

Patrick Follea
CEO
Societe Generale Private Banking

Paul Richardson
Client Experience Director
HSBC Private Bank

Evy Wee
Head of Financial Planning, Investments and Insurance Solutions
DBS Bank

James Dunlop
General Manager, Private Banking and Advice
ANZ Private

WEALTHTECHS AND FAMILY OFFICE

Dan Mercurio
Head of Strategic Partnerships
SIGFIG

Francois Simon
President & Co-Founder
AGAMI Family Office

Christine Ciriani
CEO, APAC and EMEA
InvestCloud

Alex Ypsilanti
CEO and Co-Founder
Quantifeed

TECHNOLOGY AND BUSINESS PARTNERS

Frederic Kemp
CMO
Azqore

Christian Sarafidis
WW FSI GTM Lead
Microsoft

Solenne Nidercorn-Desouches
Non/Executive Director and Senior Advisor in Fintech/VC
Finscale

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