Aportando valor a las pequeñas empresas

Tom Abraham, engagement manager at Fahrenheit 212, part of Capgemini Invent: “Living in New York City, we saw firsthand how so many buildings were boarded up overnight; the big box stores and banks and chain restaurants. But the small businesses that are struggling most to stay afloat tried to keep their doors open, as they had no other options. And we just felt that we have to do something to help them.

“We spend our days doing consulting work for large companies, figuring out new solutions to unique problems that they have.

“But the small businesses that make our neighborhoods, like the bodega down the street or the barbershop, they would never have access to anything like a consulting agency. So, we offer free strategy support, whether that’s helping people figure out how to sell things online for the first time, or helping retail stores figure out a new business model to do curbside pickup or curbside takeout.

“We’re helping small businesses like Barefoot Books, an independent children’s publisher, to part from their traditional sales channels in order to leverage digital marketing and social media.

“The world is bigger than our neighborhood, it’s all of our neighborhoods that are affected, and we want to help keep all of our communities going during this time.”

Richard Lyons, CEO & President at Lyons Consulting Group, a Capgemini company, and Adam Grohs, Founder at agnoStack: “We reached out to a handful of close friends, former colleagues, and former competitors, sharing the message that if we could get five volunteers from here and five volunteers from there, imagine the industry collective of support we could provide. Within 24 hours we had about a dozen people across different companies involved, and within 48 hours we had almost two dozen!

“Every one of us has fiercely competed for work against each other through the years, but we all wanted to do something to help the small businesses we all love to survive. We worked tirelessly, through the night, for a couple of days to launch KeepSmallStrong as fast as humanly possible.

“One of our success stories is a bakery in Miami. We got them up and running with a new website to sell online, plus the ability to do nationwide fulfillment for the first time. In their first weeks online, they did around 300 orders. Within a couple of weeks, they were running so many orders online that they had to bring back their entire staff. They’ve since reopened the bakery and may even need to expand to a larger facility.

“It’s been an incredible, collective effort. We’re just happy to be part of this, it’s really been amazing seeing everyone come together.”

Hans Haugli, creative director at Idean, part of Capgemini Invent: “One of our designers in Bergen had an idea for how to support her local shops around where she lived and worked and that turned into this platform. We invite shops to register and tell their story about what they were doing in this social lockdown period to keep on delivering their goods and services, and we highlight their company for free on our websites and social media channels.

“For example, through Oslo for Oslo, we’re featuring Cupcake and Pie. They’re a small bakery in Mathallen that makes everything from scratch with local ingredients. We’re proud to bring visibility to businesses like these.

“We want to raise awareness for local businesses, goods, and services, and to make it easy for people to choose local when they need to buy something. City for City supports healthy communities, a service with the ability to scale and become a permanent go-to place for anything local, supporting the growth and wellbeing of local businesses.”