{"id":313,"date":"2022-09-07T07:18:31","date_gmt":"2022-09-07T05:18:31","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=796738"},"modified":"2025-03-25T12:07:29","modified_gmt":"2025-03-25T10:07:29","slug":"sustainable-product-design","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/eg-en\/research-and-insight\/sustainable-product-design\/","title":{"rendered":"Why sustainable product design is the need of the hour"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/sustainable-product-design_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/sustainable-product-design_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/sustainable-product-design_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/sustainable-product-design_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/sustainable-product-design_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/sustainable-product-design_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/sustainable-product-design_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/sustainable-product-design_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/sustainable-product-design_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Sustainability<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Rethink: why sustainable product design is the need of the hour<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Moving towards sustainable product design<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/CRI_Sustainability-By-Design_FINAL_WEB.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">10 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/09\/Final-Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download infographic<\/span><span class=\"type\">525 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\" id=\"introParaWrapper\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/insights\/research-library\/sustainable-product-design\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/insights\/research-library\/sustainable-product-design\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">With an overriding focus on \u201cuser-centricity,\u201d modern product design may have made sense in a purely commercially driven business framework, but it can have negative consequences further down the line \u2013 both for other stakeholders and for the environment. <\/h2><p class=\"intro-para-content\">For example, an estimated 80 percent of environmental impacts associated with\u00a0products\u00a0result from design decisions. As such, sustainable product design is becoming increasingly important due to its potential for positive environmental and social impacts as well as improving financial performance.<br>\u00a0<br>Sustainable design can be defined as \u201cmaximizing environmental, social, and economic benefits over a system\u2019s lifecycle, while minimizing associated social and environmental costs.\u201d This definition reflects the \u201ctriple-bottom-line\u201d accounting framework, where the performance of a system is measured not only by the profit it generates, but also by positive impact on people and the planet.<br>\u00a0<br>In our newest Capgemini Research Institute report, <strong><em>Rethink: Why sustainable product design is the need of the hour,<\/em><\/strong> we explored the topic of sustainable product design in depth. Through this research, we wanted to explore the impact of sustainable product design and understand how far organizations have progressed with embedding sustainability in their design decisions. To this end, we surveyed 900 senior product design and engineering executives from large organizations across industries including consumer products, automotive, industrial manufacturing, aerospace and defense, high-tech, and medical devices and additionally interviewed 15 senior industry executives and academics.<br>\u00a0<br>We found that organizations that focus on sustainable product design not only stand to gain from improved compliance, reduced emissions, and reduced resource scarcity concerns, but can also reap benefits such as increased revenue growth and improved relationships with customers and employees. Unfortunately, sustainability is yet to be at the core of product design processes at most organizations. Organizations cite a variety of hurdles that they perceive as obstacles to revamping their product design processes. Based on our independent research as well as the insights we gathered, we seek to illustrate the importance of sustainable product design and how it can be feasibly implemented at organizations \u2013 to their benefit. Ultimately, we provide four concrete actions that organizations can take in order to design and deliver sustainable products.<br>\u00a0<br>To read more about how organizations can move towards sustainable product design, download the report.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h3>Learn more<\/h3><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/leading-sustainability\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Reinventing-Work-and-Sustainability-Web-banner-2880X1800.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Reinventing-Work-and-Sustainability-Web-banner-2880X1800.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/07\/Reinventing-Work-and-Sustainability-Web-banner-2880X1800.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Leading sustainability<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">The greatest threat to our planet is the belief that someone else will save it.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/services\/intelligent-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/inventive-intelligent-industry.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/inventive-intelligent-industry.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/inventive-intelligent-industry.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Intelligent industry<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">The future of industry is intelligent \u2013 and it is here.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/circular-economy-for-a-sustainable-future\/\" target=\"_blank\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/11\/Capgemini_CIRCULAR-ECONOMY-FOR-A-SUSTAINABLE-FUTURE-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/11\/Capgemini_CIRCULAR-ECONOMY-FOR-A-SUSTAINABLE-FUTURE-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/11\/Capgemini_CIRCULAR-ECONOMY-FOR-A-SUSTAINABLE-FUTURE-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Circular economy<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">The straightest path to sustainable development is circular.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\">Meet 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<\/p>\n","protected":false},"author":33,"featured_media":314,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"ce194616-3853-47b2-82c9-311a80749598\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":83,"primary_term":"Sustainability","featured_focal_points":""},"tags":[],"research-and-insight-type":[33,53],"theme":[63],"brand":[32],"service":[44],"industry":[],"partners":[],"content-group":[],"class_list":["post-313","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-capgemini-research-institute","research-and-insight-type-report","theme-sustainability","brand-capgemini-research-institute","service-intelligent-industry"],"yoast_head":"<!-- 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