{"id":630654,"date":"2021-10-04T16:18:14","date_gmt":"2021-10-04T16:18:14","guid":{"rendered":"https:\/\/www.capgemini.com\/dk-en\/?post_type=research-and-insight&#038;p=630654"},"modified":"2026-03-18T10:18:57","modified_gmt":"2026-03-18T10:18:57","slug":"subscription-commerce-is-the-key-to-long-lasting-b2b-sales","status":"archive","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/","title":{"rendered":"Subscription commerce: The key to long-lasting B2B sales"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/B2B-Sales-Commerce-Love-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/B2B-Sales-Commerce-Love-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/B2B-Sales-Commerce-Love-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/B2B-Sales-Commerce-Love-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/B2B-Sales-Commerce-Love-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/B2B-Sales-Commerce-Love-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/B2B-Sales-Commerce-Love-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/B2B-Sales-Commerce-Love-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/B2B-Sales-Commerce-Love-Banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Subscription Commerce Is The Key to Long-Lasting B2B Sales<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/09\/Capgemini-Subscription-Commerce-POV-v5-web.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Capgemini-&#8230;<\/span><span class=\"type\">232 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Together, LYONSCG, Capgemini, and SAP help businesses transform to meet ever-changing customer needs, achieve new revenues, and reduce risk. The marriage of our expertise with the power of SAP can help you build the longterm relationship you need with your B2B customers.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Relationships underpin every business.<\/p>\n\n\n\n<p>In the past, those relationships were often built on occasional interaction. If your customers liked your products and prices, they would likely come back.<\/p>\n\n\n\n<p>In today\u2019s always-on digital era, you can\u2019t assume your customers will remain loyal \u2013 there are so many options, programs, and suppliers they can choose from for any range of needs. Aggressive disrupters are luring them away. They are sophisticated, responsive, and relentless. They know all about your customers and they tempt them again and again with targeted, personalized offers. They will undercut your prices, try to outperform you on delivery, and throw in freebies your customer never knew they were missing.<\/p>\n\n\n\n<p>How can you protect your B2B business and leapfrog your competition?<\/p>\n\n\n\n<p>The answer might be a marriage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-want-to-learn-more-about-how-subscription-commerce-is-redefining-the-b2b-customer-experience-download-our-latest-report\">Want to learn more about how Subscription Commerce is redefining the B2B customer experience? Download our latest report.<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":631358,"template":"","meta":{"cg_dt_proposed_to":[10,14,17,7,26,8,18,28,23,29,20,24,5,30],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"5721f963-a2e9-4823-aeb3-3faf33e639c9\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"","featured_focal_points":""},"tags":[],"research-and-insight-type":[],"theme":[],"brand":[],"service":[109],"industry":[],"partners":[],"content-group":[],"class_list":["post-630654","research-and-insight","type-research-and-insight","status-archive","has-post-thumbnail","hentry","service-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Subscription commerce: The key to long-lasting B2B sales - Capgemini Denmark<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Subscription commerce: The key to long-lasting B2B sales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Denmark\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-18T10:18:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/\",\"url\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/\",\"name\":\"Subscription commerce: The key to long-lasting B2B sales - Capgemini Denmark\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg\",\"datePublished\":\"2021-10-04T16:18:14+00:00\",\"dateModified\":\"2026-03-18T10:18:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/dk-en\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Subscription commerce: The key to long-lasting B2B sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/dk-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/dk-en\/\",\"name\":\"Capgemini Denmark\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/dk-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Subscription commerce: The key to long-lasting B2B sales - Capgemini Denmark","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/","og_locale":"en_US","og_type":"article","og_title":"Subscription commerce: The key to long-lasting B2B sales","og_url":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/","og_site_name":"Capgemini Denmark","article_modified_time":"2026-03-18T10:18:57+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/","url":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/","name":"Subscription commerce: The key to long-lasting B2B sales - Capgemini Denmark","isPartOf":{"@id":"https:\/\/www.capgemini.com\/dk-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg","datePublished":"2021-10-04T16:18:14+00:00","dateModified":"2026-03-18T10:18:57+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#primaryimage","url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg","contentUrl":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/dk-en\/research-and-insight\/"},{"@type":"ListItem","position":2,"name":"Subscription commerce: The key to long-lasting B2B sales"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/dk-en\/#website","url":"https:\/\/www.capgemini.com\/dk-en\/","name":"Capgemini Denmark","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/dk-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"theme_term_info":[],"industry_term_info":[],"services_term_info":[{"id":109,"name":"Customer experience"}],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/dk-en\/insights\/research-library\/subscription-commerce-is-the-key-to-long-lasting-b2b-sales\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":[],"rendered":"","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":true,"featured_image_src":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Denmark","distributor_original_site_url":"https:\/\/www.capgemini.com\/dk-en","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2021\/10\/Capgemini_Subscription-Commerce_B2Bsales.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight\/630654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":18,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight\/630654\/revisions"}],"predecessor-version":[{"id":862728,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight\/630654\/revisions\/862728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/media\/631358"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/media?parent=630654"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/tags?post=630654"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/research-and-insight-type?post=630654"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/theme?post=630654"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/brand?post=630654"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/service?post=630654"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/industry?post=630654"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/partners?post=630654"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/dk-en\/wp-json\/wp\/v2\/content-group?post=630654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}