{"id":831258,"date":"2021-09-29T18:12:00","date_gmt":"2021-09-29T18:12:00","guid":{"rendered":"https:\/\/www.capgemini.com\/dk-en\/?post_type=press-release&#038;p=831258"},"modified":"2025-03-18T17:35:47","modified_gmt":"2025-03-18T17:35:47","slug":"capgemini-in-denmark-partners-with-esports-organization-astralis-to-boost-talent-brand","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/dk-en\/news\/press-releases\/capgemini-in-denmark-partners-with-esports-organization-astralis-to-boost-talent-brand\/","title":{"rendered":"Capgemini in Denmark partners with esports organization, Astralis, to boost talent brand"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tCapgemini in Denmark partners with esports organization, Astralis, to boost talent brand\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>The collaboration agreement with Astralis is part of Capgemini in Denmark\u2019s large-scale effort to boost recruitment and improve employee engagement.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Sep 29, 2021<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2022\/12\/210912_Capgemini_Astralis_UK_2_v3_MA_clean-copy-003_CLEAN.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">151 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/dk-en\/?post_type=press-release&amp;p=831258\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/dk-en\/?post_type=press-release&amp;p=831258&amp;text=Capgemini%20in%20Denmark%20partners%20with%20esports%20organization%2C%20Astralis%2C%20to%20boost%20talent%20brand\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/dk-en\/?post_type=press-release&amp;p=831258&amp;text=Capgemini%20in%20Denmark%20partners%20with%20esports%20organization%2C%20Astralis%2C%20to%20boost%20talent%20brand\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><strong>Copenhagen, September 29, 2021 \u2013&nbsp;<a href=\"https:\/\/www.capgemini.com\/dk-en\/\">Capgemini in Denmark<\/a>&nbsp;today announced a major partnership agreement with the leading esports organization in Denmark,&nbsp;<a href=\"https:\/\/www.astralis.gg\/\" target=\"_blank\" rel=\"noreferrer noopener\">Astralis<\/a>, best known for their&nbsp;<a href=\"https:\/\/www.talkesport.com\/news\/astralis-win-starladder-berlin-csgo-major\/\" target=\"_blank\" rel=\"noreferrer noopener\">most winning Counter Strike(CS:GO) team in history.<\/a>&nbsp;Through this agreement, Capgemini in Denmark is expanding its commitment in esports and gaming, which has become a strategic and cultural focus in efforts to recruit and retain talent in the highly competitive IT job market.<\/strong><\/p>\n\n\n\n<p>The agreement with Astralis extends far beyond traditional sports jersey sponsorship. Owing to the positive experience gained by Capgemini in Denmark from previous esports collaborations, the Astralis agreement will play a key role in supporting the continued recruitment of skilled employees as well as helping to retain existing team members, in support of the company\u2019s growth ambitions in the region.<\/p>\n\n\n\n<p>With the Astralis collaboration, Capgemini in Denmark will reach the top level in esports partnerships. As part of the agreement, Capgemini along with Astralis will be offering different employee experiences to team members based on talent interest, employee engagement, digital innovation, and societal impact. These will range from two-day team courses for young professionals joining Capgemini\u2019s graduate program on mental and physical preparation, to crash courses for all Capgemini employees, thereby providing a new perspective on team building, training and mental preparation for life as a consultant.<\/p>\n\n\n\n<p>\u201c<em>When we enter into a collaboration with a company like Capgemini, it is inevitably much more about the talent brand and culture of the organization, rather than a logo on our player jerseys. Both parties have a strong focus on embracing a performance culture, and the collaboration will become a strategic and cultural focal point. That is exactly what esports can do to the highest degree<\/em>,\u201d said Kasper Sindt, Commercial Director at Astralis.<\/p>\n\n\n\n<p><strong>About Capgemini<\/strong><br>Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided every day by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 290,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fuelled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of \u20ac16 billion.<\/p>\n\n\n\n<p>Get The Future You Want |&nbsp;<a href=\"http:\/\/www.capgemini.com\/#_blank\">www.capgemini.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":324,"featured_media":831260,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"3fde84db-c281-4a73-a577-8b59a31a010a\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2022\/12\/210912_Capgemini_Astralis_UK_2_v3_MA_clean-copy-003_CLEAN.pdf","related_resource_id":831259,"related_resource_size":"151 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