{"id":837414,"date":"2023-02-21T12:30:31","date_gmt":"2023-02-21T11:30:31","guid":{"rendered":"https:\/\/www.capgemini.com\/?p=864228"},"modified":"2025-03-19T04:26:08","modified_gmt":"2025-03-19T04:26:08","slug":"workshopping-innovation-with-hellmann","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/dk-en\/insights\/expert-perspectives\/workshopping-innovation-with-hellmann\/","title":{"rendered":"Workshopping innovation with Hellmann"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1><strong>Workshopping innovation with Hellmann<\/strong><\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2023\/02\/Sabrina-Beurer.jpg?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Sabrina\u00a0Beurer<\/h5><h5 class=\"blog-date\">21 Feb 2023<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/dk-en\/insights\/expert-perspectives\/workshopping-innovation-with-hellmann\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/dk-en\/insights\/expert-perspectives\/workshopping-innovation-with-hellmann\/&amp;text=Workshopping innovation with Hellmann\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/dk-en\/insights\/expert-perspectives\/workshopping-innovation-with-hellmann\/&amp;text=Workshopping innovation with Hellmann\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Here\u2019s how Hellmann Worldwide Logistics is creating an improved customer experience in collaboration with Capgemini\u2019s Applied Innovation Exchange.\u00a0<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>The pandemic and economic tensions around the world have been taxing, especially on businesses relying on the import and export of goods across international borders. This has thrown up a number of challenges for the logistics industry. On a mission to create a better customer experience and even smoother operations, Hellmann Worldwide Logistics joined forces with Capgemini\u2019s Invent and Applied Innovation Exchange (AIE) teams in Munich and Amazon Web Services (AWS).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-creating-an-agile-customer-experience-nbsp\"><strong>Creating an agile customer experience<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Congested ports, limited capacities, enormous production backlogs: the pandemic, ongoing political tensions, and growing economic uncertainty around the world haven\u2019t been easy on anyone \u2013 and the global logistics industry has been caught in the middle.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Companies have faced an array of production and shipping delays, all too often with little to no visibility of their shipment\u2019s progress and limited flexibility. For Hellmann Worldwide Logistics, creating a more transparent customer experience was the incentive for partnering with Capgemini Invent, AIE Munich, and AWS for a three-day Rapid Innovation Discover workshop.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-innovation-in-progress-nbsp\"><strong>Innovation in progress<\/strong>&nbsp;<\/h2>\n\n\n\n<p>As we started our engagement with Hellman, the first challenge was to identify the main pain points in the current customer experience and write the problem statement.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Ahead of day one, our team from Capgemini Invent did a deep dive into the logistics industry as well as the problem context.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cFor innovation to thrive successfully, it\u2019s crucial to identify and define a clear problem statement.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p><strong><em>Dominik Schindler, Senior Manager Corporate Experience, Capgemini Invent Germany<\/em><\/strong>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>This formed the basis for the workshop and included diving into relevant startup and technology trends in the logistics industry. On top of that, Capgemini Invent surveyed relevant members of the Hellmann team to gain more insight into the workings and vision for their operations.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Our research revealed a clear need for more transparency, autonomy, and flexibility for Hellmann\u2019s clients to help them organize their internal organizations more reliably and not feel left in the dark. We needed to find a way to help them take back control and allow them to take matters into their own hands.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-working-with-the-problem-nbsp\"><strong>Working <em>with <\/em>the problem<\/strong>&nbsp;<\/h2>\n\n\n\n<p>After presenting our research findings and creative methodologies, including one from our innovation partner AWS, day one of the workshop kicked off with an ideation session to brainstorm potential solutions to Hellmann\u2019s problem statement. Depending on the problem we\u2019re looking to address, we can leverage different creative techniques. In this case, we decided to start with something called the crazy eight method.&nbsp;&nbsp;<\/p>\n\n\n\n<p>This means every workshop participant is tasked to come up with eight potential ideas. At this stage, it\u2019s not so much about the quality of the idea but more about the quantity. It\u2019s about not giving it too much thought and just firing away to see what sticks. In this session, we ended up with 121 different ideas between four groups.&nbsp;<\/p>\n\n\n\n<p>Then it was time to develop the most promising ideas. Here, our team at the AIE Munich decided to go with an exercise called the idea tower, where each participant chooses to work on one idea from the pool. They then continue to build it out based on relevant factors from the problem statement. Each person has three minutes to develop the idea further, then they hand their notes on to the next person, who continues to build on the idea. This helped narrow the field down to 16 potential solutions.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Following a democratic process, the groups agreed on three key ideas that addressed Hellmann\u2019s problem best, but only one came out on top. This idea centered around a new customer experience that allows Hellmann\u2019s customers to actively manage their shipments.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-idea-to-prototype-nbsp\"><strong>From idea to prototype<\/strong>&nbsp;<\/h2>\n\n\n\n<p>On day two of the workshop, the teams followed AWS\u2019s \u201cWorking Backwards\u201d method to take the idea from concept to tangible prototype. Under this approach, teams are divided into smaller groups to draft a press release and FAQs, and to prototype visuals for the chosen idea.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Day three was spent iterating on the three Working Backwards artifacts as well as creating a business model canvas, an initial solution architecture, and a first business case. These, in addition to the prototype, were tested with several Hellmann clients to get feedback in real time.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As the dynamics across the globe continue to change and evolve, finding new ways to grow your enterprise and adapt to customer needs is vital for long-term survival. Keeping on top of innovation trends in your industry and harnessing the power of an innovation ecosystem, like the <a href=\"https:\/\/www.capgemini.com\/dk-en\/about-us\/who-we-are\/innovation-ecosystem\/applied-innovation-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capgemini AIE<\/a>, can help secure business success. <\/p>\n\n\n\n<p><em>Visit Capgemini\u2019s AIE to <a href=\"https:\/\/www.capgemini.com\/dk-en\/about-us\/who-we-are\/innovation-ecosystem\/applied-innovation-exchange\/\" target=\"_blank\" rel=\"noreferrer noopener\">learn more.<\/a>&nbsp;<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\"><\/h3><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2023\/02\/Sabrina-Beurer.jpg\" alt=\"Sabrina\u00a0Beurer\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Sabrina\u00a0Beurer<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Innovation Consultant, Applied Business Exchange, Startup Catalyst, Germany<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Sabrina Beurer is an Innovation consultant in the Applied Innovation Exchange and Startup Catalyst team in Germany. \n\nShe has a background in innovation management and focuses on driving innovation topics forward together with clients from various industries. \n\nThe aspect of sustainability plays a particularly important role for her, because sustainability and innovation must go hand in hand.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev 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<\/p>\n","protected":false},"author":263,"featured_media":837415,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"9e458091-2d5e-46fd-82d6-37acca62d048\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[127],"content-group":[],"class_list":["post-837414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-topic-innovation"],"yoast_head":"<!-- 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