{"id":619224,"date":"2021-09-06T07:31:10","date_gmt":"2021-09-06T07:31:10","guid":{"rendered":"https:\/\/www.capgemini.com\/dk-en\/?page_id=619224"},"modified":"2025-12-04T04:48:56","modified_gmt":"2025-12-04T04:48:56","slug":"create-purpose-driven-brands-creer-des-marques","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/dk-en\/services\/customer-first-by-frog-orchestrate-branded-experiences-at-scale__trashed\/create-purpose-driven-brands-creer-des-marques\/","title":{"rendered":"Create Purpose-Driven Brands \u2013 Cr\u00e9er des marques"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined heroHeaderWrapBoxOutside  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/2021\/08\/passion_banner.png\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Create Purpose-Driven Brands \u2013 Cr\u00e9er des marques<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section--social-info section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/dk-en\/services\/customer-first-by-frog-orchestrate-branded-experiences-at-scale__trashed\/create-purpose-driven-brands-creer-des-marques\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/dk-en\/services\/customer-first-by-frog-orchestrate-branded-experiences-at-scale__trashed\/create-purpose-driven-brands-creer-des-marques\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Can your brand respond to the world around you? An adaptive brand will activate your company purpose to drive greater impact on the market, on communities, and on the environment at large.<\/h2><p class=\"intro-para-content\">Today\u2019s brands must adapt to truly connect to rapidly changing customer and employee experiences. Whether you\u2019re responding to the impact of climate change or working to create a positive social impact, your brand is one of your most powerful tools to activate your company purpose. We help you achieve this by translating social, climate and environmental objectives into tangible business outcomes.<br><br>Each brand has a unique story to tell. When cultivated correctly, these stories can touch hearts and move markets. We help you unlock this potential by crafting thoughtful and scalable brand, communications, and content strategies, along with purpose-led design to address the goals of communities and sustainability. You\u2019ll see real improvements in corporate reputation and overall engagement with customers and employees alike.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"content-title\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">What we do<\/h2><\/div><p><\/p><\/div><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Drive circular purpose<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Every organization today has an obligation to understand how they can adapt to climate change, bolster circular economies, and ensure they make a positive social impact.<\/p><\/div><div class=\"expander-content\"><p>Businesses must adapt and transform to external forces, such as climate change and the human need for purpose and social impact. This means redesigning everything from value propositions and offerings to operations and supply chains.<br><br>We bring together product development, corporate transformation, and multi-disciplinary innovation to translate social, climate and environmental objectives into reality. We build from the ground up, identifying, piloting, and scaling new regenerative and purpose-driven offerings and initiatives.<br><br>We collaborate with leadership, applying our <a href=\"https:\/\/www.frogdesign.com\/services\/org-activation\">Org Activation<\/a> capabilities to inform, align and empower sustainability strategies. And we leverage <a href=\"https:\/\/www.frogdesign.com\/services\/venture-design\">Venture Design<\/a> to launch next-generation businesses, embedding the best practices of circular design, regenerative and purpose-driven business. Working together, we can build resilience and regeneration directly into our societies and economies, growing toward a bright future.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" role=\"button\"><h4>Craft unique stories<\/h4><\/div><div class=\"expander-subtitle\"><h5>Transform and create new brands that are fully connected to customer experience. Define and activate your company purpose to drive more impact and improve corporate reputation.<\/h5><\/div><div class=\"expander-content\"><p>How do you tell your brand story? Organizations must go beyond by designing a holistic, unifying brand strategy that\u2019s an engine of change to ensure the brand is an expression of this change to the world-at-large.<br><br>Business leaders should take a strategic and creative approach to crafting brand, communications, and content strategies. A well-defined and executed brand, along with purpose-led design that addresses the goals of communities and sustainability can improve your corporate reputation by better engaging customers and talent.<br><br>We help you craft your unique stories, leveraging data and insights to identify what is and isn\u2019t working, making your brand consistent, relevant, and aligned with your promise.<\/p><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Latest insights<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/human-led-ai-powered-cx-transformation\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/human-led-ai-powered-cx-transformation\/\" aria-label=\"Reimagining customer experience: Human-led, AI-powered\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Reimagining customer experience: Human-led, AI-powered<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/why-ai-pilots-succeed-but-engineering-transformation-fails\/\" aria-label=\"Why AI pilots succeed, but engineering transformation fails\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\"><\/div>\n                                <h3 class=\"card-title\">Why AI pilots succeed, but engineering transformation fails<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-engineering-white.svg\" alt=\"capgemini-engineering\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/world-corporate-and-investment-banking-report\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/03\/WCIB-2026_Webpage-Banner_2880x1800px_db1c3a.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/03\/WCIB-2026_Webpage-Banner_2880x1800px_db1c3a.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/03\/WCIB-2026_Webpage-Banner_2880x1800px_db1c3a.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/03\/WCIB-2026_Webpage-Banner_2880x1800px_db1c3a.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/03\/WCIB-2026_Webpage-Banner_2880x1800px_db1c3a.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/03\/WCIB-2026_Webpage-Banner_2880x1800px_db1c3a.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/03\/WCIB-2026_Webpage-Banner_2880x1800px_db1c3a.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/03\/WCIB-2026_Webpage-Banner_2880x1800px_db1c3a.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/uploads\/sites\/7\/2026\/03\/WCIB-2026_Webpage-Banner_2880x1800px_db1c3a.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/a-conversation-with-anu-bradford\/\" aria-label=\"Navigating tech sovereignty in a fractured world: A conversation with Anu Bradford\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Navigating tech sovereignty in a fractured world: A conversation with Anu Bradford<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/dk-en\/insights\/research-library\/world-corporate-and-investment-banking-report\/\" aria-label=\"World Corporate and Investment Banking Report\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">World Corporate and Investment Banking Report<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/dk-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"wp-block-cg-blocks-wrapper-client-stories section-client-stories\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"clientblock-title\">Client 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