{"id":897504,"date":"2026-07-13T11:00:18","date_gmt":"2026-07-13T11:00:18","guid":{"rendered":"https:\/\/www.capgemini.com\/de-de\/?post_type=research-and-insight&#038;p=897504"},"modified":"2026-07-13T11:00:21","modified_gmt":"2026-07-13T11:00:21","slug":"achieving-launch-excellence-in-a-new-era-of-complexity","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/achieving-launch-excellence-in-a-new-era-of-complexity\/","title":{"rendered":"Launch Excellence in einem zunehmend komplexen Gesundheits\u00f6kosystem"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/launch-excellence-LS-2880-x1880-px-dotcom-Banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/launch-excellence-LS-2880-x1880-px-dotcom-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/launch-excellence-LS-2880-x1880-px-dotcom-Banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/launch-excellence-LS-2880-x1880-px-dotcom-Banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/launch-excellence-LS-2880-x1880-px-dotcom-Banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/launch-excellence-LS-2880-x1880-px-dotcom-Banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/launch-excellence-LS-2880-x1880-px-dotcom-Banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/launch-excellence-LS-2880-x1880-px-dotcom-Banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/06\/launch-excellence-LS-2880-x1880-px-dotcom-Banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:69% 24%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Launch Excellence in einem zunehmend komplexen Gesundheits\u00f6kosystem<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1229291\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1229291\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-sechs-schritte-um-launch-reife-aufzubauen-und-nachhaltigen-markterfolg-zu-erzielen\">Sechs Schritte, um Launch-Reife aufzubauen und nachhaltigen Markterfolg zu erzielen<\/h2>\n\n\n\n<p>Der erfolgreiche Markteintritt neuer Produkte wird zunehmend anspruchsvoller.<\/p>\n\n\n\n<p>Obwohl Unternehmen der Life-Sciences-Branche weiterhin umfassend in kommerzielle Innovationen investieren, basieren viele Launch-Modelle noch immer auf Ans\u00e4tzen, die f\u00fcr ein deutlich weniger komplexes Gesundheits\u00f6kosystem entwickelt wurden. Heute sind mehr Geschwindigkeit, Skalierbarkeit, Pr\u00e4zision und bereichs\u00fcbergreifende Zusammenarbeit gefragt als je zuvor.<\/p>\n\n\n\n<p>Dieser Point of View zeigt, wie Life-Sciences-Unternehmen ihre Launch-Strategien modernisieren und Daten, K\u00fcnstliche Intelligenz sowie CRM-Plattformen einsetzen k\u00f6nnen, um die Interaktion mit relevanten Stakeholdern zu verbessern, die Umsetzung zu beschleunigen und Launch Excellence \u00fcber verschiedene Marken und M\u00e4rkte hinweg skalierbar zu machen.<\/p>\n\n\n\n<p>Das Ziel ist klar: die organisatorische Launch-Reife erh\u00f6hen, die Agilit\u00e4t des Unternehmens st\u00e4rken und nachhaltigen kommerziellen Erfolg in einem zunehmend komplexen Gesundheitsumfeld erzielen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/launch-excellence-POV-V02.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Point of View herunterladen<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div data-open-first=\"false\" class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"wp-block-cg-blocks-cg-blocks-faq-schema section section--faqs-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"content-title\"><h2>FAQs<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\">\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>What is launch excellence in life sciences?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>Launch excellence is the ability to consistently bring new therapies to market through coordinated planning, stakeholder engagement, data-driven decision-making, and streamlined execution that maximizes commercial impact.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>Why are traditional launch models becoming less effective?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>Life sciences organizations are facing expanding healthcare ecosystems, increasing launch volumes, shorter commercial windows, and more complex stakeholder networks. Traditional launch approaches often lack the speed, scale, and precision needed to address these challenges.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>How can AI improve launch performance?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>AI can help accelerate insight generation, identify engagement opportunities, automate workflows, support next-best actions, and optimize campaigns in real time. This enables teams to execute launches more efficiently and at scale.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>What role does a next-generation CRM play in launch excellence?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>A next-generation CRM acts as the orchestration layer that connects data, AI, stakeholders, and execution. It helps teams standardize processes, coordinate engagement, manage approved content, and measure launch performance consistently across markets.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>Where should organizations start on the path to launch maturity?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>Organizations should begin by assessing their current launch capabilities, standardizing critical data, creating reusable launch playbooks, and building scalable engagement models. These foundational steps create the basis for long-term launch excellence and commercial success.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3><strong>What are the key benefits of a repeatable launch framework?<\/strong><\/h3><\/div><div class=\"expander-content\">\n<p>A repeatable launch framework reduces time to market, improves consistency across launches, enables knowledge reuse, increases operational efficiency, and helps teams deliver better outcomes through standardized best practices.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Six steps for building launch maturity and driving commercial success in life sciences.<\/p>\n","protected":false},"author":440,"featured_media":897505,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":50,"primary_term":"Data and AI","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[50],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-897504","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-data-and-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Achieving Launch Excellence in Life Sciences | Building Launch Maturity with AI<\/title>\n<meta name=\"description\" content=\"Discover six practical steps to improve launch maturity and commercial success in life sciences. 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