{"id":881282,"date":"2025-06-11T06:46:27","date_gmt":"2025-06-11T06:46:27","guid":{"rendered":"https:\/\/www.capgemini.com\/de-de\/?post_type=research-and-insight&#038;p=881282"},"modified":"2026-01-22T07:43:38","modified_gmt":"2026-01-22T07:43:38","slug":"tech-in-sports-2025","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/","title":{"rendered":"Tech in Sports 2025"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/DotCom_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:57.99999999999999% 24%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Innovation<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Jenseits des Spiels: Die neue \u00c4ra des Sporterlebnisses mit KI<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/Final-Web-Version-Report-Tech-In-Sports_V2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download PDF<\/span><span class=\"type\">7 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-technologien-im-sport-verandern-das-spiel-fur-fans-teams-und-organisationen\">Technologien im Sport ver\u00e4ndern das Spiel \u2013 f\u00fcr Fans, Teams und Organisationen.<\/h2>\n\n\n\n<p>Mit der R\u00fcckkehr der Zuschauer in die Stadien und dem rasanten Anstieg digitaler Interaktionen stehen Sportorganisationen an einem Wendepunkt: Wie l\u00e4sst sich Technologie nutzen, um das Sporterlebnis zu verbessern, ohne die Authentizit\u00e4t des Spiels zu verlieren?<\/p>\n\n\n\n<p>Unser neuester Bericht des Capgemini Research Institute \u2013&nbsp;<em>\u201eBeyond the Game: The New Era of AI Sports Engagement\u201c<\/em>&nbsp;\u2013 beleuchtet, wie&nbsp;<strong>k\u00fcnstliche Intelligenz (KI)<\/strong>,&nbsp;<strong>generative KI<\/strong>&nbsp;und&nbsp;<strong>daten-getriebene Entscheidungen<\/strong>&nbsp;die Art und Weise revolutionieren, wie Fans weltweit Sport erleben \u2013 sowohl im Stadion als auch auf dem Bildschirm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-daten-getriebene-entscheidungen-fur-ein-intelligenteres-spiel\">Daten-getriebene Entscheidungen f\u00fcr ein intelligenteres Spiel<\/h2>\n\n\n\n<p>Der Bericht beruht auf einer globalen Umfrage unter mehr als 12.000 Sportfans in 11 L\u00e4ndern sowie Interviews mit f\u00fchrenden Vertretern aus Sport-, Medien- und Tech-Branche.<\/p>\n\n\n\n<p>Die zentralen Erkenntnisse sind:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Die R\u00fcckkehr ins Stadion ist im Aufschwung:<\/strong> Der Anteil der Fans, die Live-Spiele im Stadion besuchen, ist von 34\u202f% im Jahr 2023 auf 37\u202f% im Jahr 2025 gestiegen. Besonders Gen Z und Millennials treiben diesen Trend voran \u2013 sie sch\u00e4tzen immersive, technologiegest\u00fctzte Stadionerlebnisse.<\/li>\n\n\n\n<li><strong>KI im Sport wird zur Norm:<\/strong> \u00dcber die H\u00e4lfte der Fans (59\u202f%) vertraut mittlerweile auf KI-generierte Inhalte. 54\u202f% nutzen statt Google bereits KI-Tools, um sich \u00fcber Sportereignisse zu informieren. Ein Viertel der Befragten ist bereit, rund 8\u202f% mehr f\u00fcr KI-gest\u00fctzte \u00dcbertragungen zu zahlen, die Echtzeitstatistiken und pr\u00e4diktive Einblicke bieten.<\/li>\n\n\n\n<li><strong>Daten-getriebene Entscheidungen pr\u00e4gen das Fanverhalten:<\/strong> Rund 70\u202f% der Fans w\u00fcnschen sich w\u00e4hrend des Spiels Echtzeitdaten zu Spielerleistungen und Spielbedingungen. Dies f\u00fchrt zu Rekordwerten beim Datenverbrauch \u2013 insbesondere vor dem Anpfiff und in den Pausen.<\/li>\n\n\n\n<li><strong>Innovation trifft Authentizit\u00e4t:<\/strong> Trotz der zunehmenden Nutzung von KI und generativer KI \u00e4u\u00dfert \u00fcber die H\u00e4lfte der Fans Bedenken, dass zu viel Technologie das authentische Live-Erlebnis beeintr\u00e4chtigen k\u00f6nnte. Zudem gibt es Sorgen \u00fcber Fehlinformationen, m\u00f6gliche Auswirkungen auf Athlet*innen sowie Datenschutz \u2013 insbesondere bei \u00e4lteren Zielgruppen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-das-sporterlebnis-verbessern-digital-und-emotional\">Das Sporterlebnis verbessern \u2013 digital und emotional<\/h2>\n\n\n\n<p>Mit einem prognostizierten Wachstum des globalen Smart-Stadium-Markts von 19,6\u202fMrd.\u202fUSD (2024) auf 41,7\u202fMrd.\u202fUSD (2029) er\u00f6ffnen sich enorme Chancen \u2013 f\u00fcr Sportverb\u00e4nde, Ligen, Medienplattformen und Technologieanbieter, das Sporterlebnis durch Technologie nachhaltig zu verbessern.<\/p>\n\n\n\n<p>Der Bericht \u201e<em>Beyond the Game: The New Era of AI-powered Sports Engagement<\/em>\u201c liefert Sportorganisationen konkrete Handlungsempfehlungen, um in dieser neuen \u00c4ra erfolgreich zu sein:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identifikation und Implementierung wirkungsvoller KI- und Gen AI-L\u00f6sungen<\/li>\n\n\n\n<li>Verbesserung des Fanerlebnisses, ohne den Sport zu \u00fcberlagern<\/li>\n\n\n\n<li>Schutz sensibler Fan- und Spieldaten durch robuste Cybersicherheitsma\u00dfnahmen<\/li>\n\n\n\n<li>Sicherstellung der Integrit\u00e4t von Inhalten \u00fcber alle Plattformen hinweg<\/li>\n<\/ul>\n\n\n\n<p>Erfahren Sie, wie Sportorganisationen durch den gezielten Einsatz von Technologie die Fanbindung st\u00e4rken und neue Potenziale erschlie\u00dfen k\u00f6nnen. Laden Sie jetzt <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/Final-Web-Version-Report-Tech-In-Sports.pdf\"><em>Beyond the game: The new era of AI-powered sports engagement<\/em><\/a>\u00a0herunter.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Learn More<\/h2><\/div><div class=\"row\"> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/the-americas-cup\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Banner-americas-cup1.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Banner-americas-cup1.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Banner-americas-cup1.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">The 37th America&#039;s Cup<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/peugeot-sport\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Peugeot_sport_website-banner_2024.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Peugeot_sport_website-banner_2024.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Peugeot_sport_website-banner_2024.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Peugeot Sport<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/ryder-cup\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/RYDER-132.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/RYDER-132.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/RYDER-132.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Ryder Cup<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/world-rugby\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Passion-for-Rugby_2880x1800px.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Passion-for-Rugby_2880x1800px.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Passion-for-Rugby_2880x1800px.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">World Rugby<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/tour-de-france\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/20240629TDF1050-A.S.O._Charly_Lopez.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/20240629TDF1050-A.S.O._Charly_Lopez.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/20240629TDF1050-A.S.O._Charly_Lopez.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Tour de France<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div><\/div><div class=\"row\"> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/the-americas-cup\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Banner-americas-cup1.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Banner-americas-cup1.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Banner-americas-cup1.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">The 37th America&#039;s Cup<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/peugeot-sport\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Peugeot_sport_website-banner_2024.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Peugeot_sport_website-banner_2024.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Peugeot_sport_website-banner_2024.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Peugeot Sport<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/ryder-cup\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/RYDER-132.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/RYDER-132.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/RYDER-132.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Ryder Cup<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/world-rugby\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Passion-for-Rugby_2880x1800px.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Passion-for-Rugby_2880x1800px.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_Passion-for-Rugby_2880x1800px.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">World Rugby<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/unternehmen\/transforming-sports\/tour-de-france\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/20240629TDF1050-A.S.O._Charly_Lopez.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/20240629TDF1050-A.S.O._Charly_Lopez.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/06\/20240629TDF1050-A.S.O._Charly_Lopez.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Tour de France<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>As fan attendance rebounds and digital engagement surges, sports organizations face a pivotal moment: how to harness technology to elevate the fan experience, without compromising the authenticity of the game.<\/p>\n","protected":false},"author":33,"featured_media":881283,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"51088550-d720-4485-a0f5-c93c05765d28\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/research-and-insight\/tech-in-sports-2025\/\",\"postId\":1103239,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":259,"primary_term":"Innovation","featured_focal_points":""},"tags":[],"research-and-insight-type":[450,866],"theme":[259],"brand":[394],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-881282","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-capgemini-research-institute","research-and-insight-type-research-brief","theme-innovation","brand-capgemini-research-institute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tech in Sports 2025 - Capgemini<\/title>\n<meta name=\"description\" content=\"Entdecke, wie KI und daten-getriebene Entscheidungen das Sporterlebnis revolutionieren. Erfahre, wie moderne Technologien im Sport Fans begeistern und die Zukunft des Spiels gestalten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tech in Sports 2025 - Capgemini\" \/>\n<meta property=\"og:description\" content=\"Entdecke, wie KI und daten-getriebene Entscheidungen das Sporterlebnis revolutionieren. Erfahre, wie moderne Technologien im Sport Fans begeistern und die Zukunft des Spiels gestalten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T07:43:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/\",\"url\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/\",\"name\":\"Tech in Sports 2025 - Capgemini\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/de-de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg\",\"datePublished\":\"2025-06-11T06:46:27+00:00\",\"dateModified\":\"2026-01-22T07:43:38+00:00\",\"description\":\"Entdecke, wie KI und daten-getriebene Entscheidungen das Sporterlebnis revolutionieren. Erfahre, wie moderne Technologien im Sport Fans begeistern und die Zukunft des Spiels gestalten.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/de-de\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tech in Sports 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/de-de\/#website\",\"url\":\"https:\/\/www.capgemini.com\/de-de\/\",\"name\":\"Capgemini Deutschland\",\"description\":\"Make it real\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/de-de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tech in Sports 2025 - Capgemini","description":"Entdecke, wie KI und daten-getriebene Entscheidungen das Sporterlebnis revolutionieren. Erfahre, wie moderne Technologien im Sport Fans begeistern und die Zukunft des Spiels gestalten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/","og_locale":"de_DE","og_type":"article","og_title":"Tech in Sports 2025 - Capgemini","og_description":"Entdecke, wie KI und daten-getriebene Entscheidungen das Sporterlebnis revolutionieren. Erfahre, wie moderne Technologien im Sport Fans begeistern und die Zukunft des Spiels gestalten.","og_url":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/","og_site_name":"Capgemini","article_modified_time":"2026-01-22T07:43:38+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/","url":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/","name":"Tech in Sports 2025 - Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/de-de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg","datePublished":"2025-06-11T06:46:27+00:00","dateModified":"2026-01-22T07:43:38+00:00","description":"Entdecke, wie KI und daten-getriebene Entscheidungen das Sporterlebnis revolutionieren. Erfahre, wie moderne Technologien im Sport Fans begeistern und die Zukunft des Spiels gestalten.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#primaryimage","url":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg","contentUrl":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/de-de\/research-and-insight\/"},{"@type":"ListItem","position":2,"name":"Tech in Sports 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/de-de\/#website","url":"https:\/\/www.capgemini.com\/de-de\/","name":"Capgemini Deutschland","description":"Make it real","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/de-de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"}]}},"theme_term_info":[{"id":259,"name":"Innovation"}],"industry_term_info":[],"services_term_info":[],"partners_term_info":[],"brand_term_info":[{"id":394,"name":"Capgemini Research Institute","slug":"capgemini-research-institute"}],"brand_term":[{"id":394,"slug":"capgemini-research-institute"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/insights\/research-library\/tech-in-sports-2025\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Tech in Sports 2025","url":"http:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.capgemini.com\/de-de\/insights\/research\/tech-in-sports-2025\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini","logo":""},"keywords":[],"dateCreated":"2025-06-11T06:46:27Z","datePublished":"2025-06-11T06:46:27Z","dateModified":"2026-01-22T07:43:38Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Tech in Sports 2025\",\"url\":\"http:\\\/\\\/www.capgemini.com\\\/de-de\\\/insights\\\/research\\\/tech-in-sports-2025\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.capgemini.com\\\/de-de\\\/insights\\\/research\\\/tech-in-sports-2025\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/06\\\/DotCom_Banner_2880X1800.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2025\\\/06\\\/DotCom_Banner_2880X1800.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[],\"creator\":[],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Capgemini\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2025-06-11T06:46:27Z\",\"datePublished\":\"2025-06-11T06:46:27Z\",\"dateModified\":\"2026-01-22T07:43:38Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini","distributor_original_site_url":"https:\/\/www.capgemini.com\/de-de","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/06\/DotCom_Banner_2880X1800.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight\/881282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":4,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight\/881282\/revisions"}],"predecessor-version":[{"id":882422,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight\/881282\/revisions\/882422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/media\/881283"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/media?parent=881282"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/tags?post=881282"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight-type?post=881282"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/theme?post=881282"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/brand?post=881282"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/service?post=881282"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/industry?post=881282"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/partners?post=881282"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/content-group?post=881282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}