{"id":858208,"date":"2024-04-29T12:52:35","date_gmt":"2024-04-29T12:52:35","guid":{"rendered":"https:\/\/www.capgemini.com\/de-de\/?post_type=research-and-insight&#038;p=858208"},"modified":"2026-01-22T07:47:53","modified_gmt":"2026-01-22T07:47:53","slug":"powering-and-protecting-brands-with-generative-ai","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/","title":{"rendered":"Marken mit Generativer KI sch\u00fctzen und st\u00e4rken"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/02\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Marken mit Generativer KI sch\u00fctzen und st\u00e4rken<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=996376\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=996376&amp;text=Powering%20and%20protecting%20brands%20with%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=996376&amp;text=Powering%20and%20protecting%20brands%20with%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-governance-und-leitlinien-fur-cpr-unternehmen\">Governance und Leitlinien f\u00fcr CPR-Unternehmen<\/h3>\n\n\n\n<p>Eine gut durchdachte Gen AI-Strategie erm\u00f6glicht es Unternehmen, vorteilhafte Anwendungsf\u00e4lle zu identifizieren, zu entwickeln und umzusetzen und gleichzeitig Marken vor unn\u00f6tigen Risiken zu sch\u00fctzen. Erfahrene CPR-Unternehmen sind sich dem Zusammenhang zwischen herausragenden Kundenerlebnissen und Wettbewerbsvorteilen bewusst. Es ist also keine \u00dcberraschung, dass die meisten dem Einsatz von Generativer KI positiv gegen\u00fcberstehen, um innovative Wege zur Interaktion mit den Verbrauchern zu entwickeln. Doch w\u00e4hrend die potenziellen Vorteile enorm sind, m\u00fcssen CPR-Unternehmen die richtige Governance und Leitlinien sicherstellen, um ein wichtiges Gut zu sch\u00fctzen: die Marke selbst.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.capgeminigroup.com\/l\/95412\/2024-03-01\/7tzp5s\/95412\/1711003975cD1ATsP7\/Capgemini_Generative_AI_CPR_POV_2024_Updated.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Jetzt herunterladen<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 6c1c8610-0a6c-4c7a-b4db-9abfbc55bc23\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Generative KI f\u00fcr den Handel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGenerative KI f\u00fcr den Handel\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Generative KI (Gen AI) ist branchen\u00fcbergreifend auf dem Vormarsch und bietet auch f\u00fcr den Handel und die Konsumg\u00fcterbranche gro\u00dfe Chancen. \"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGenerative KI (Gen AI) ist branchen\u00fcbergreifend auf dem Vormarsch und bietet auch f\u00fcr den Handel und die Konsumg\u00fcterbranche gro\u00dfe Chancen. \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\" data-maxlength=\"24\" aria-label=\"Mehr erfahren \u00fcber Generative KI f\u00fcr den Handel\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t tabindex=\"0\" href=\"\/de-de\/branchen\/handel\/generative-ki-im-handel\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tMehr erfahren\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/01\/AWS-reInvent-2023-2.webp?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/01\/AWS-reInvent-2023-2.webp?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/01\/AWS-reInvent-2023-2.webp?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/01\/AWS-reInvent-2023-2.webp?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/01\/AWS-reInvent-2023-2.webp?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/01\/AWS-reInvent-2023-2.webp?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/01\/AWS-reInvent-2023-2.webp?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/01\/AWS-reInvent-2023-2.webp?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/01\/AWS-reInvent-2023-2.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 30% 51%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":858209,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"1833e16f-aeda-4c94-b7a4-971cb336b1f7\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"6111574e-e2cb-4e4e-9b6d-49808c71f441\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":50,"primary_term":"Data and AI","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[50],"brand":[],"service":[223],"industry":[120,36],"partners":[],"content-group":[],"class_list":["post-858208","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-data-and-ai","service-data-ai","industry-retail","industry-consumer-products"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marken mit Generativer KI sch\u00fctzen und st\u00e4rken - Capgemini<\/title>\n<meta name=\"description\" content=\"CPR-Unternehmen stehen dem Einsatz von Generativer KI positiv gegen. Jedoch m\u00fcssen die die richtige Governance und Leitlinien sichergestellt werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marken mit Generativer KI sch\u00fctzen und st\u00e4rken - Capgemini\" \/>\n<meta property=\"og:description\" content=\"CPR-Unternehmen stehen dem Einsatz von Generativer KI positiv gegen. Jedoch m\u00fcssen die die richtige Governance und Leitlinien sichergestellt werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T07:47:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/10\/New-Web-preview-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/\",\"url\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/\",\"name\":\"Marken mit Generativer KI sch\u00fctzen und st\u00e4rken - Capgemini\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/de-de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg\",\"datePublished\":\"2024-04-29T12:52:35+00:00\",\"dateModified\":\"2026-01-22T07:47:53+00:00\",\"description\":\"CPR-Unternehmen stehen dem Einsatz von Generativer KI positiv gegen. Jedoch m\u00fcssen die die richtige Governance und Leitlinien sichergestellt werden.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/de-de\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marken mit Generativer KI sch\u00fctzen und st\u00e4rken\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/de-de\/#website\",\"url\":\"https:\/\/www.capgemini.com\/de-de\/\",\"name\":\"Capgemini Deutschland\",\"description\":\"Make it real\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/de-de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marken mit Generativer KI sch\u00fctzen und st\u00e4rken - Capgemini","description":"CPR-Unternehmen stehen dem Einsatz von Generativer KI positiv gegen. Jedoch m\u00fcssen die die richtige Governance und Leitlinien sichergestellt werden.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/","og_locale":"de_DE","og_type":"article","og_title":"Marken mit Generativer KI sch\u00fctzen und st\u00e4rken - Capgemini","og_description":"CPR-Unternehmen stehen dem Einsatz von Generativer KI positiv gegen. Jedoch m\u00fcssen die die richtige Governance und Leitlinien sichergestellt werden.","og_url":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/","og_site_name":"Capgemini","article_modified_time":"2026-01-22T07:47:53+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2025\/10\/New-Web-preview-global.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/","url":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/","name":"Marken mit Generativer KI sch\u00fctzen und st\u00e4rken - Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/de-de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","datePublished":"2024-04-29T12:52:35+00:00","dateModified":"2026-01-22T07:47:53+00:00","description":"CPR-Unternehmen stehen dem Einsatz von Generativer KI positiv gegen. Jedoch m\u00fcssen die die richtige Governance und Leitlinien sichergestellt werden.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/"]}]},{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#primaryimage","url":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","contentUrl":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/de-de\/research-and-insight\/"},{"@type":"ListItem","position":2,"name":"Marken mit Generativer KI sch\u00fctzen und st\u00e4rken"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/de-de\/#website","url":"https:\/\/www.capgemini.com\/de-de\/","name":"Capgemini Deutschland","description":"Make it real","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/de-de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"}]}},"theme_term_info":[{"id":50,"name":"Data and AI"}],"industry_term_info":[{"id":120,"name":"Handel"},{"id":36,"name":"Konsumg\u00fcter"}],"services_term_info":[{"id":223,"name":"Daten &amp; K\u00fcnstliche Intelligenz"}],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Marken mit Generativer KI sch\u00fctzen und st\u00e4rken","url":"http:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.capgemini.com\/de-de\/insights\/research\/powering-and-protecting-brands-with-generative-ai\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini","logo":""},"keywords":[],"dateCreated":"2024-04-29T12:52:35Z","datePublished":"2024-04-29T12:52:35Z","dateModified":"2026-01-22T07:47:53Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Marken mit Generativer KI sch\\u00fctzen und st\\u00e4rken\",\"url\":\"http:\\\/\\\/www.capgemini.com\\\/de-de\\\/insights\\\/research\\\/powering-and-protecting-brands-with-generative-ai\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.capgemini.com\\\/de-de\\\/insights\\\/research\\\/powering-and-protecting-brands-with-generative-ai\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/04\\\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/de-de\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2024\\\/04\\\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg\"},\"articleSection\":\"Uncategorized\",\"author\":[],\"creator\":[],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Capgemini\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2024-04-29T12:52:35Z\",\"datePublished\":\"2024-04-29T12:52:35Z\",\"dateModified\":\"2026-01-22T07:47:53Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini","distributor_original_site_url":"https:\/\/www.capgemini.com\/de-de","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2024\/04\/Capgemini_Generative_AI_CPR_POV_2024_WebBanner.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight\/858208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":3,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight\/858208\/revisions"}],"predecessor-version":[{"id":875412,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight\/858208\/revisions\/875412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/media\/858209"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/media?parent=858208"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/tags?post=858208"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/research-and-insight-type?post=858208"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/theme?post=858208"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/brand?post=858208"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/service?post=858208"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/industry?post=858208"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/partners?post=858208"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/de-de\/wp-json\/wp\/v2\/content-group?post=858208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}