{"id":858135,"date":"2024-04-26T11:14:09","date_gmt":"2024-04-26T11:14:09","guid":{"rendered":"https:\/\/www.capgemini.com\/de-de\/?post_type=research-and-insight&#038;p=858135"},"modified":"2026-01-22T07:47:54","modified_gmt":"2026-01-22T07:47:54","slug":"navigating-the-gen-ai-era","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/navigating-the-gen-ai-era\/","title":{"rendered":"Navigation im Zeitalter der KI"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Webpage_Background.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Webpage_Background.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Webpage_Background.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Webpage_Background.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Webpage_Background.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Webpage_Background.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Webpage_Background.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Webpage_Background.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Webpage_Background.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:67% 49%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Navigation im Zeitalter der KI<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/solutions\/hr-data-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/solutions\/hr-data-analytics\/&amp;text=HR%20data%20analytics\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/solutions\/hr-data-analytics\/&amp;text=HR%20data%20analytics\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-zukunftsperspektiven-und-strategien-im-bankenmarketing\">Zukunftsperspektiven und Strategien im Bankenmarketing<\/h3>\n\n\n\n<p>Generative k\u00fcnstliche Intelligenz (KI) hat sich schnell zu einem Mainstream-Tool entwickelt, das von Unternehmen in vielen Branchen eingesetzt wird. F\u00fcr Banken verspricht sie, die Art und Weise, wie Marketing funktioniert, zu ver\u00e4ndern. Um zu verstehen, wie sie im Bankensektor eingesetzt wird, hat das Capgemini Research Institute eine Reihe von Marketingverantwortlichen aus 216 Banken in 14 L\u00e4ndern befragt und interviewt.<\/p>\n\n\n\n<p>Insgesamt nimmt das Interesse an generativer KI im gesamten Bankensektor zu, wobei die meisten Unternehmensfunktionen angeben, die Technologie zu testen, zu nutzen oder Strategien f\u00fcr ihren Einsatz zu haben. Besonders schnell scheinen sich jedoch die Marketingabteilungen zu bewegen, von denen 72% bereits entsprechende Schritte unternommen haben. Weitere 8% nehmen eine &#8220;abwartende&#8221; Haltung ein.<\/p>\n\n\n\n<p>Um erfolgreich zu sein, m\u00fcssen sich die Marketingverantwortlichen auf einige grundlegende Fragen konzentrieren:<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/04\/Navigating_the_Gen_AI_era-Document_Thumbnail_40cb86.jpg\" alt=\"\" class=\"wp-image-1011535\" style=\"width:200px\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Strategische Ausrichtung<\/strong> mit klaren Zielen f\u00fcr den Einsatz von generativer KI im Marketing und Roadmaps, die kurz- und mittelfristige Ziele priorisieren.<\/li>\n\n\n\n<li><strong>F\u00fchrung und \u00dcberwachung<\/strong> durch eine spezialisierte Marketing-Taskforce, solide ethische Richtlinien und laufende \u00dcberwachung der sich \u00e4ndernden KI-Vorschriften.<\/li>\n\n\n\n<li><strong>Iterative Umsetzung<\/strong> mit einem schrittweisen Umsetzungsansatz, beginnend mit kleinen Projekten, die sich auf Anwendungen mit hoher Wirkung und geringem Risiko konzentrieren und mit der Zeit wachsen.<\/li>\n\n\n\n<li><strong>Erweiterung der Grenzen <\/strong>durch neue, umfassendere externe Partnerschaften und sich entwickelnde F\u00fchrungsrollen im Marketing unter Einbeziehung modernster Technologien.<\/li>\n\n\n\n<li><strong>Starker Fokus<\/strong> auf Daten, um die Nutzung vielf\u00e4ltiger und qualitativ hochwertiger Datens\u00e4tze sicherzustellen und eine solide Datenbasis zur Unterst\u00fctzung der generativen KI zu schaffen.<\/li>\n<\/ul>\n\n\n\n<p>Entdecken Sie unseren aktuellen Standpunkt mit wertvollen Einblicken und innovativen Strategien f\u00fcr Banken, die das volle Potenzial der generativen KI aussch\u00f6pfen wollen.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.capgeminigroup.com\/capgemini-navigating-the-gen-ai-era\" target=\"_blank\" rel=\"noreferrer noopener\">Download Brosch\u00fcre<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":858136,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"33467022-abc2-4e2c-a415-e229f15ac225\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"1b3bb8fb-8e59-4e92-93f8-4c69309ca480\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":50,"primary_term":"Data 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