{"id":848146,"date":"2023-11-15T07:34:13","date_gmt":"2023-11-15T07:34:13","guid":{"rendered":"https:\/\/www.capgemini.com\/de-de\/?post_type=research-and-insight&#038;p=848146"},"modified":"2026-01-22T07:49:36","modified_gmt":"2026-01-22T07:49:36","slug":"supply-chains-in-der-konsumgueter-und-handelsbranche","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/supply-chains-in-der-konsumgueter-und-handelsbranche\/","title":{"rendered":"Supply Chains in der Konsumg\u00fcter- und Handelsbranche"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/dotcom-banner-2880x1800-100.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/dotcom-banner-2880x1800-100.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/dotcom-banner-2880x1800-100.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/dotcom-banner-2880x1800-100.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/dotcom-banner-2880x1800-100.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/dotcom-banner-2880x1800-100.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/dotcom-banner-2880x1800-100.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/dotcom-banner-2880x1800-100.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/dotcom-banner-2880x1800-100.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Supply chain<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Supply chains in der Konsumg\u00fcter- und Handelsbranche<\/h1><\/div><h2 class=\"reasearchInsightTitle\">&#8216;Illuminating the Path&#8217;: Resiliente und effiziente Lieferketten im Einzelhandel und in der Konsumg\u00fcterindustrie<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/Final-Web-version-CRI_Supply-Chain-in-CPR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><span>Download Report<\/span><span class=\"type\">5 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/Final-Infographic-Supply-Chain-in-CPR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><span>Download Infografik<\/span><span class=\"type\">932 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=963025\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=963025&amp;text=Softwarization%20research\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=963025&amp;text=Softwarization%20research\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-in-den-letzten-jahren-waren-supply-chains-einer-reihe-von-storungen-durch-globale-wirtschaftliche-und-geopolitische-krisen-ausgesetzt-auch-wenn-sich-die-weltwirtschaft-nun-langsam-erholt-bleiben-in-globalen-lieferketten-viele-herausforderungen-bestehen\">In den letzten Jahren waren Supply Chains einer Reihe von St\u00f6rungen durch globale wirtschaftliche und geopolitische Krisen ausgesetzt. Auch wenn sich die Weltwirtschaft nun langsam erholt, bleiben in globalen Lieferketten viele Herausforderungen bestehen.<\/h2>\n\n\n\n<p>In diesem Report des Capgemini Research Institute, \u201e<em>Illuminating the path<\/em>\u201c, untersuchen wir, wie die &nbsp;Konsumg\u00fcter- und Einzelhandelsbranche resiliente und effiziente Lieferketten auf- und ausbaut. &nbsp;<\/p>\n\n\n\n<p>Derzeit wirken sich vor allem geopolitische Spannungen, mangelnde End-to-End-Transparenz, sowie strengere Vorschriften f\u00fcr CO2-Emissionen oder Regulierungen auf Lieferketten aus. Die Konsumg\u00fcter- und Handelsbranche muss sich au\u00dferdem mit weiteren, spezifischen Herausforderungen auseinandersetzen, etwa bei der Lieferung auf der letzten Meile sowie Schwankungen in der Verbrauchernachfrage.<\/p>\n\n\n\n<p>&nbsp;Als Reaktion auf diese Situation \u00fcberpr\u00fcfen Einzelh\u00e4ndler und Konsumg\u00fcterunternehmen ihre Supply-Chain-Strategie, um weiterhin profitables Wachstum zu f\u00f6rdern und gleichzeitig ein neues Gleichgewicht zwischen Kosteneffizienz, Resilienz und Nachhaltigkeit zu finden. Von den 300 Unternehmen, die im Rahmen unserer Studie weltweit befragt wurden, glauben 82 Prozent, dass sich ihre Lieferkette erheblich ver\u00e4ndern muss, um den heutigen Herausforderungen gerecht zu werden.<\/p>\n\n\n\n<p>Ein Aspekt dieses Wandels ist Diversifizierung und Regionalisierung: 79 % der Unternehmen geben an, dass sie ihre Lieferantenbasis aktiv diversifizieren. Die Befragten erwarten einen R\u00fcckgang der Offshore-Beschaffung um 7 Prozent, da sich immer mehr Unternehmen st\u00e4rker auf Nearshoring konzentrieren. Zudem r\u00fcckt Kosteneffizienz in den Fokus, da Unternehmen der Kostenoptimierung wieder h\u00f6here Priorit\u00e4t geben.<\/p>\n\n\n\n<p>Im Report gehen wir auf diese Themen ein und analysieren die Lieferketten in der Konsumg\u00fcter- und Handelsbranche von heute. Au\u00dferdem untersuchen wir, wie sich Nachhaltigkeit in der Lieferkette auswirkt und welche wichtige Rolle die Digitalisierung spielt, um Kosten- und Umsatzziele zu erreichen. Und wir geben Empfehlungen, wie Unternehmen Kosteneffizienz und Resilienz in Einklang bringen k\u00f6nnen, um widerstandsf\u00e4hige und effiziente Lieferketten aufzubauen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">Learn More<\/h2><\/div><div class=\"row\"> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/studie-intelligent-supply-chain\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Intelligent-Supply-Chain_Dotcom-Banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Intelligent-Supply-Chain_Dotcom-Banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Intelligent-Supply-Chain_Dotcom-Banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Intelligente Supply Chain<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/sustainable-operations\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/06\/Capgemini_CRI_SUSTAINABLE-OPERATIONS.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/06\/Capgemini_CRI_SUSTAINABLE-OPERATIONS.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/06\/Capgemini_CRI_SUSTAINABLE-OPERATIONS.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Sustainable Operations<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/supply-chain-resilience\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Picture1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Picture1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Picture1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Supply Chain Resilience<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/automotive-supply-chain\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/11\/DotCom_Banner_2880X1800-1.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/11\/DotCom_Banner_2880X1800-1.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/11\/DotCom_Banner_2880X1800-1.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Lieferketten in der Automobilindustrie<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/generative-ai-in-organizations\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/gen-ai-brown.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/gen-ai-brown.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/gen-ai-brown.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Generative KI in Unternehmen<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div><\/div><div class=\"row\"> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/studie-intelligent-supply-chain\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Intelligent-Supply-Chain_Dotcom-Banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Intelligent-Supply-Chain_Dotcom-Banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Intelligent-Supply-Chain_Dotcom-Banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Intelligente Supply Chain<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/sustainable-operations\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/06\/Capgemini_CRI_SUSTAINABLE-OPERATIONS.png?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/06\/Capgemini_CRI_SUSTAINABLE-OPERATIONS.png?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/06\/Capgemini_CRI_SUSTAINABLE-OPERATIONS.png?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Sustainable Operations<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/supply-chain-resilience\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Picture1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Picture1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Picture1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Supply Chain Resilience<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/automotive-supply-chain\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/11\/DotCom_Banner_2880X1800-1.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/11\/DotCom_Banner_2880X1800-1.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/de-de\/wp-content\/uploads\/sites\/8\/2023\/11\/DotCom_Banner_2880X1800-1.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Lieferketten in der Automobilindustrie<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div> <div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/de-de\/insights\/research\/generative-ai-in-organizations\/\" target=\"\" aria-label=\"Learn more 1\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/gen-ai-brown.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/gen-ai-brown.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/gen-ai-brown.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Generative KI in Unternehmen<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\"><\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-secondary-3\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Bleiben Sie informiert<\/h3><p class=\"description\" data-maxlength=\"210\">Abonnieren Sie die neuesten Berichte des Capgemini Research Institutes auf unserer globalen Website, um diese direkt per 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