{"id":822213,"date":"2023-03-17T14:37:03","date_gmt":"2023-03-17T13:37:03","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=872556"},"modified":"2025-03-05T04:48:36","modified_gmt":"2025-03-05T04:48:36","slug":"how-marketing-technology-can-transform-your-customer-experience","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/de-de\/insights\/research\/how-marketing-technology-can-transform-your-customer-experience\/","title":{"rendered":"Wie Marketingtechnologie das Kundenerlebnis ver\u00e4ndern kann"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 13%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Wie Marketingtechnologie das Kundenerlebnis ver\u00e4ndern kann<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/How-marketing-technology-can-transform-your-customer-experience-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><span>Download Point of View<\/span><span class=\"type\">890 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=872556\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=872556&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=872556&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"In neuem Fenster \u00f6ffnen\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-entdecken-sie-wie-moderne-marketingtechnologie-martech-das-navigieren-durch-die-herausforderungen-des-marktes-zu-einem-kinderspiel-machen-kann\">Entdecken Sie, wie moderne Marketingtechnologie (Martech) das Navigieren durch die Herausforderungen des Marktes zu einem Kinderspiel machen kann.<\/h3>\n\n\n\n<p>Um bessere Erlebnisse f\u00fcr Kunden und Mitarbeiter zu schaffen, m\u00fcssen alle Marketingbereiche eines Unternehmens auf dieselben Daten zugreifen k\u00f6nnen, die sich in einer zentralen Quelle befinden.<\/p>\n\n\n\n<p>Die neuesten Marketing-Tools sind so konzipiert, dass sie in mehreren CX-Bereichen eingesetzt werden k\u00f6nnen. \u00dcberraschenderweise haben jedoch viele Unternehmen diese neueste Form der Marketingtechnologie noch nicht \u00fcbernommen. Tats\u00e4chlich nutzen nur 27 % der Unternehmen Technologien, um die Customer Journey auf der Grundlage des fr\u00fcheren Kundenverhaltens oder der Kundenabsicht relevanter zu gestalten<sup>[1]<\/sup>. Woran liegt das? Die wahrscheinlichste Antwort ist, dass ihre Marketingabteilungen in Silos arbeiten.<\/p>\n\n\n\n<p>Zwar werden im gesamten Marketing-\u00d6kosystem verschiedene Tools f\u00fcr die Erfassung, Analyse und Nutzung von Daten ben\u00f6tigt, doch sollten diese von Anfang an als Teil eines einzigen, ganzheitlichen Systems betrachtet werden, das jeweils \u00fcber eigene Merkmale und Funktionen verf\u00fcgt. Ihre Integration muss in das Design dieses Systems integriert werden, andernfalls werden die Nutzer weiterhin in Silos arbeiten. Aber es gibt noch ein weiteres wichtiges Element, das zu ber\u00fccksichtigen ist: Marketingfachleute brauchen datengesteuerte F\u00e4higkeiten, um das Marketing-\u00d6kosystem zu verbinden.<\/p>\n\n\n\n<p>Laden Sie sich unseren Standpunkt herunter und erfahren Sie, wie Sie ein vernetztes Marketing-\u00d6kosystem mit einem zentralen Martech-Stack erreichen. So k\u00f6nnen Mitarbeiter*innen relevante Angebote und Botschaften erstellen, die die Kundenaffinit\u00e4t und -loyalit\u00e4t steigern.<\/p>\n\n\n\n<p>[1] Capgemini Research Institute: Ein neues Handbuch f\u00fcr Chief Marketing Officers<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/How-marketing-technology-can-transform-your-customer-experience-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Point of View<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how modern marketing technology (martech) can make navigating market challenges a breeze.<\/p>\n","protected":false},"author":257,"featured_media":822214,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"e913839d-8aff-4cf2-9d6b-3340ef5e884f\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"df2dd58f-258b-4c02-bda2-3798e8526729\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":261,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[85],"theme":[261],"brand":[],"service":[45],"industry":[],"partners":[],"content-group":[],"class_list":["post-822213","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wie Marketingtechnologie das Kundenerlebnis ver\u00e4ndern kann - Capgemini<\/title>\n<meta name=\"description\" content=\"Entdecken Sie, wie moderne Marketingtechnologie (Martech) helfen kann, die Herausforderungen des Marktes zu meistern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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